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Veolia: Growing Blue Portfolio

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Veolia Water - in consultation with industry …

Veolia Water - in consultation with industry
colleagues, scientists, academia and environmental professionals at leading NGOs - collected research and statistics on water use in the world to underscore
the importance of water as a vital resource. They wanted a partner to craft all of the available data into a compelling and immersive online experience telling the important story of how water is as essential to our economic and social growth as it is to ensuring
healthy ecosystems and our natural environment.

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  • 1. DigitalDigital
  • 2. The Challenge Veolia Water - in consultation with industry colleagues, scientists, academia and environmental professionals at leading NGOs - collected research and statistics on water use in the world to underscore the importance of water as a vital resource. They wanted a partner to craft all of the available data into a compelling and immersive online experience telling the important story of how water is as essential to our economic and social growth as it is to ensuring healthy ecosystems and our natural environment. www.growingblue.comHome Page 2 Digital
  • 3. Our Solution Edelman Digital created a website allowing visitors to manipulate the data at hand to gain a greater understanding of each factor effecting water resources globally and locally. This “Growing Blue Tool” is a one-of-a-kind analysis of the current state worldwide that translates complex data gathered from a number of resources into a series of animated global maps. Facts and figures accompanying each map provides analysis and rank the region’s water stress; municipal, agricultural and industrial water use; and condition of the current water delivery infrastructure. This tool is supported by facts, data and case studies ultimately creating a resource for credible, accurate information on water, aimed at increasing global awareness of our water challenges and the need for thoughtful solutions. Capabilities Utilized Strategic Research Site, Industry, Competitive and Audience analysis Digital Tactical Planning User Experience Content Strategy and Development Art and Design Application Development Programming Functionality Planning Information Architecture Content Management System Implementation Search Engine Optimization Training Public AffairsThe Growing Blue Tool 3 Digital
  • 4. Introduction AnimationHome PageWater In 2050 Economic Implications The Growing Blue Tool 4 Digital
  • 5. About Edelman DigitalEdelman Digital has been an award winning, full service digital engagement agencysince 1995. We do this by creating authentic content, communications and experiencesthat earn trust, build community and drive business results.Integrated digital programs, bridging traditional and social media with online PR andmarketing, are our strength. This includes everything from strategy derived from insightsand research to creative development and execution. Our digital engagement includescommunity management, influencer outreach and social media advertising, and our webvisibility initiatives include search engine marketing and optimization.Through the years we’ve discovered that if you find the story from the consumer you cantell it back to them in their language—let us help you own that story. www.edelmandigital.com www.twitter.com/edelmandigital www.facebook.com/edelman 5 Digital

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