Veolia Water - in consultation with industry colleagues, scientists, academia and environmental professionals at leading NGOs - collected research and statistics on water use in the world to underscore the importance of water as a vital resource. They wanted a partner to craft all of the available data into a compelling and immersive online experience telling the important story of how water is as essential to our economic and social growth as it is to ensuring healthy ecosystems and our natural environment.

1. Digital
Digital

2. The Challenge
Veolia Water - in consultation with industry
colleagues, scientists, academia and environmental
professionals at leading NGOs - collected research
and statistics on water use in the world to underscore
the importance of water as a vital resource. They
wanted a partner to craft all of the available data into
a compelling and immersive online experience telling
the important story of how water is as essential to
our economic and social growth as it is to ensuring
healthy ecosystems and our natural environment.
www.growingblue.com
Home Page
2 Digital

3. Our Solution
Edelman Digital created a website allowing visitors
to manipulate the data at hand to gain a greater
understanding of each factor effecting water
resources globally and locally.
This “Growing Blue Tool” is a one-of-a-kind analysis
of the current state worldwide that translates complex
data gathered from a number of resources into a
series of animated global maps. Facts and figures
accompanying each map provides analysis and rank
the region’s water stress; municipal, agricultural and
industrial water use; and condition of the current
water delivery infrastructure.
This tool is supported by facts, data and case studies
ultimately creating a resource for credible, accurate
information on water, aimed at increasing global
awareness of our water challenges and the need for
thoughtful solutions.
Capabilities Utilized
Strategic Research
Site, Industry, Competitive and Audience analysis
Digital Tactical Planning
User Experience
Content Strategy and Development
Art and Design
Application Development
Programming
Functionality Planning
Information Architecture
Content Management System Implementation
Search Engine Optimization
Training
Public Affairs
The Growing Blue Tool
3 Digital

4. Introduction Animation
Home Page
Water In 2050 Economic Implications The Growing Blue Tool
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5. About Edelman Digital
Edelman Digital has been an award winning, full service digital engagement agency
since 1995. We do this by creating authentic content, communications and experiences
that earn trust, build community and drive business results.
Integrated digital programs, bridging traditional and social media with online PR and
marketing, are our strength. This includes everything from strategy derived from insights
and research to creative development and execution. Our digital engagement includes
community management, influencer outreach and social media advertising, and our web
visibility initiatives include search engine marketing and optimization.
Through the years we’ve discovered that if you find the story from the consumer you can
tell it back to them in their language—let us help you own that story.
www.edelmandigital.com
www.twitter.com/edelmandigital
www.facebook.com/edelman
5 Digital