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Field to Fork 2012: New Study by Edelman Shows Consumers Feel America’s Approach to Food Production Is on the Wrong Track

by on Mar 14, 2012

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As U.S. consumers are more closely linking what they eat to their personal well-being, it appears the food industry has a big gap to fill when it comes to helping consumers fulfill those needs. ...

As U.S. consumers are more closely linking what they eat to their personal well-being, it appears the food industry has a big gap to fill when it comes to helping consumers fulfill those needs. According to the latest Field to Fork* study conducted by StrategyOne for Edelman, more than half of U.S. grocery shoppers cite processed foods (additives/ preservatives, saturated fats) and chemicals in foods (hormones/pesticides) as the leading factors that have put our country’s food production process on the wrong track.

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Field to Fork 2012: New Study by Edelman Shows Consumers Feel America’s Approach to Food Production Is on the Wrong Track Field to Fork 2012: New Study by Edelman Shows Consumers Feel America’s Approach to Food Production Is on the Wrong Track Presentation Transcript