Edelman’s Capitol Tweets study looks at U.S. Congressional performance on Twitter, including regional differences and levels of bipartisan engagement. These slides feature supporting graphs from the analysis.
2. ADDENDUM: RAW DATA SUMMARY
The following is a collection of graphs that summarize the raw data underlying
Edelman’s Capitol Tweets study.
All of the graphs in this addendum represent “per-handle” averages; that is, the
data have been normalized on a per-handle basis to illustrate the performance
of individuals within cohorts of different sizes.
Twitter data for this study, including all tweets, timestamps, follower counts and
any associated metadata were provided by Simply Measured.
Please see the full Capitol Tweets study for in-depth analysis of these data
points, including historical context, Twitter Best Practices for Members of
Congress, and an expanded methodology.
MARCH 21, 2012 CAPITOL TWEETS: YEAS AND NAYS OF THE CONGRESSIONAL TWITTERVERSE | ADDENDUM 2
3. CONGRESSIONAL TWITTER HANDLES BY DEMOGRAPHIC
By Party and Chamber By Region
400 367 160 144
350
300 260 140
121
250 194 217
120 106
200 150
150 89 100 83
100 44 43 80
50
0 60
40
20
0
Northeast Midwest West South
By Age By Tenure (in Years)
160 152 250
136
140 203
200
120
100 88 150
80
60 49 100 80
71
40 47
24 50 26
20 7 10 10 8
0 0
30 - 39 40 - 49 50 - 59 60 - 69 70 - 79 80 + 1-5 6 - 10 11 - 15 16 - 20 21 - 25 26 - 30 31 - 35 36 +
MARCH 21, 2012 CAPITOL TWEETS: YEAS AND NAYS OF THE CONGRESSIONAL TWITTERVERSE | ADDENDUM 3
4. AVERAGE DAILY FOLLOWER GROWTH
By Party and Chamber By Region
20 17.8 18 16.2
18 15.3 14.7
16 16
14 11.1 11.6 10.5 11.0
12 9.8 14
10 12 10.7 11.3
8 10.1
6 10
4
2 8
0
6
4
2
0
Northeast Midwest West South
By Age By Tenure (in Years)
30 28.5 35
29.5
25 30
25
20
20 17.4
15 12.7
15 13.2
9.4 9.5 8.9 10.1
10 8.7 9.1
10 7.2
5.1 5.7
5 5
0 0
30 - 39 40 - 49 50 - 59 60 - 69 70 - 79 80 + 1-5 6 - 10 11 - 15 16 - 20 21 - 25 26 - 30 31 - 35 36 +
MARCH 21, 2012 CAPITOL TWEETS: YEAS AND NAYS OF THE CONGRESSIONAL TWITTERVERSE | ADDENDUM 4
5. MENTIONS, REPLIES, AND RETWEETS OF MEMBERS
By Party and Chamber By Region
7,000 4,500
6,000 4,000
5,000 3,500
4,147
3,000
4,000
4,165 2,500 2,965
3,000 1,675
3,295
2,547
2,835 2,000
2,000 2,571
2,295
1,976
1,609 1,734 1,500
1,000 1,114
764 763
460 380 400
445 514 351 1,000
174 326 225 299 360 461 1,297
0 119
711
443
500
393
370 339
208 209
0
Northeast Midwest West South
MARCH 21, 2012 CAPITOL TWEETS: YEAS AND NAYS OF THE CONGRESSIONAL TWITTERVERSE | ADDENDUM 5
15. POSTED TWEETS MENTIONING SPECIFIC LEGISLATION
By Party and Chamber By Region
6 5.0 4.6
4.6 4.9
5 4.5
4 3.5 4.0
2.9 3.5
3 3.5
1.7 1.4 3.0
2 1.2
0.5 2.5 2.3 2.2
1
0 2.0
1.5
1.0
0.5
0.0
Northeast Midwest West South
By Age By Tenure (in Years)
16 14.8 6
5.1
14
5
12
4
10
8 3
2.3
6 2.0
4.1 2 1.4 1.5 1.3 1.3
4 2.4 2.0 0.8
1.3 1
2 0.9
0 0
30 - 39 40 - 49 50 - 59 60 - 69 70 - 79 80 + 1-5 6 - 10 11 - 15 16 - 20 21 - 25 26 - 30 31 - 35 36 +
MARCH 21, 2012 CAPITOL TWEETS: YEAS AND NAYS OF THE CONGRESSIONAL TWITTERVERSE | ADDENDUM 15
16. @EDELMANDC
1875 EYE STREET, NW SUITE 900
WASHINGTON, DC 20006
TEL (202) 371-0200 | FAX (202) 371-2858
WASHINGTON.DC@EDELMAN.COM
WWW.EDELMAN.COM
CAPITOL TWEETS WAS AUTHORED BY
DAVID ALMACY (@ALMACY)
KURT HAUPTMAN (@NINJAKURTLE)
MARCIA NEWBERT (@MNEWBERT)
DESIGN BY (@WERRUTH)
DATA PROVIDED BY (@SIMPLYMEASURED)
MARCH 21, 2012 CAPITOL TWEETS: YEAS AND NAYS OF THE CONGRESSIONAL TWITTERVERSE | ADDENDUM 16