This document discusses keyword advertising procedures for search engines. It mentions Google's Compass tool and using TradeDoubler for tracking keyword advertising efforts. The date and location indicate it is about Italian search engine advertising on October 31, 2008.

1. Case History – Keyword Advertising Milano, 31 Ottobre 2008

2. Procedure operative di Search Engine Advertising

3. Google - Compass

4. Tracking - TradeDoubler