- Steps to quickly getting started on online lead generation - How to turn your LinkedIn profile into a sales machine * Learn about online Business Models - Must-have legal documents for Website and Apps

1. Questions? Tweet #DragonAcademy @dragonlawasia
Shermin Oh
Marketing Manager, Dragon Law
7 September 2016
Doing Business Online
Andrea Loh
Sales Manager, Dragon Law

2. Questions? Tweet #DragonAcademy @dragonlawasia
Getting started on online lead generation
How to turn your LinkedIn profile into a
sales machine
Types of online intellectual property
Must-have legal documents for websites and
apps
Today

3. Questions? Tweet #DragonAcademy @dragonlawasia

4. Questions? Tweet #DragonAcademy @dragonlawasia

5. Questions? Tweet #DragonAcademy @dragonlawasia

6. Questions? Tweet #DragonAcademy @dragonlawasia
Customer journey
ATTRACT CONVERT CLOSE
“I’m starting a
company.
What legal
documents will
I need?”
“Oh, look. This
eBook has
answers for
me! I’m going
to download
it.”
“Wow, the
product looks
like it could
really meet my
needs. I’m
going to
subscribe!”
“Ah, the eBook
is written by
Dragon Law,
and look, they
have a free
trial!”
“Hey guys,
Dragon Law
helps make
my life easier!
You should
try it too.”
DELIGHT
VisitorsStrangers CustomersLeads Promoters
Blogs, Partnerships, Social media, SEO, Paid ads, Forms, Calls-to-action, Landing
pages, Events, Webinars, Client case studies, targeted email campaigns, Social
monitoring / engagement, Customer surveys

7. Questions? Tweet #DragonAcademy @dragonlawasia
Strangers
Visitors
Leads
Customers
Promoters
ATTRACT
Blogs, Partnerships, Social
media, SEO, Paid ads
CONVERT
Forms, Calls-to-action, Landing
pages, Events, Webinars
CLOSE
Client case studies, targeted
email campaigns
DELIGHT
Social monitoring /
engagement, Customer surveys

8. Questions? Tweet #DragonAcademy @dragonlawasia
Attracting Strangers: Share shareable content

9. Questions? Tweet #DragonAcademy @dragonlawasia
Attracting Strangers: Listen to conversations

10. Questions? Tweet #DragonAcademy @dragonlawasia
Attracting Strangers: Participate in communities

11. Questions? Tweet #DragonAcademy @dragonlawasia
Strangers to visitors: Bring them back!

12. Questions? Tweet #DragonAcademy @dragonlawasia
Like what you’re reading?
Get weekly legal tips, resources and
news delivered in your inbox!
Subscribe
No, I don’t want legal tips
Strangers to visitors: Include call-to-actions

13. Questions? Tweet #DragonAcademy @dragonlawasia
Visitors to leads: Capture their information

14. Questions? Tweet #DragonAcademy @dragonlawasia
Visitors to leads: Create compelling offers

15. Questions? Tweet #DragonAcademy @dragonlawasia
Only two more months to claim 60% PIC
Cash Payout
Visitors to leads: Engage with timely, relevant content

16. Questions? Tweet #DragonAcademy @dragonlawasia
Customers to promoters: Create social proof

17. Questions? Tweet #DragonAcademy @dragonlawasia
TOFU
MOFU
BOFU
ATTRACT
Blogs, Partnerships, Social
media, SEO, Paid ads
CONVERT
Forms, Calls-to-action, Landing
pages, Events, Webinars
CLOSE
Client case studies, targeted
email campaigns

18. Questions? Tweet #DragonAcademy @dragonlawasia
World’s largest professional network
More than just a job search platform!

19. Questions? Tweet #DragonAcademy @dragonlawasia
• Seasoned business development professional with
25+ years’ experience selling to C-level
• Top rep in segment for three of last four quarters
• Qualified for President’s Club three years in a row
• Achieved 204% of quota for 2015

20. Questions? Tweet #DragonAcademy @dragonlawasia
Visibility
Curiosity
Conversion
Be found.
Click-thrus.
Interest.
?

21. Questions? Tweet #DragonAcademy @dragonlawasia
Visibility
Curiosity
Conversion

22. Questions? Tweet #DragonAcademy @dragonlawasia
Sales @ Dragon Law
We make legal easy, fast, and
affordable for businesses.
Founders use Dragon Law to
achieve up to 78% savings in
legal spend.
I can show you how @
• Headline
• Summary
• SEO
• Posting and
Publishing
• Groups

23. Questions? Tweet #DragonAcademy @dragonlawasia

24. Questions? Tweet #DragonAcademy @dragonlawasia
433 million users
(April 2016)
WHY YOU?

25. Questions? Tweet #DragonAcademy @dragonlawasia
In a nutshell…
1. Create compelling content that your prospects will want to read and engage with
2. Distribute content through a mix of owned and earned channels
3. Capture returning traffic using forms and landing pages
4. Maintain engagement through regular updates
5. Optimise your LinkedIn profile – be found, spark curiosity and interest
Hootsuite’s social media
hierarchy of needs ➤
Be so good, people opt-in to listen to what
you have to say. #FOMO

26. Questions? Tweet #DragonAcademy @dragonlawasia
● Commercial Litigator
● The Apprentice Asia
Season 1 Runner-up
● Startups in Hyderabad,
India + South Africa
Andrea Loh
Sales Manager, Dragon Law

27. Questions? Tweet #DragonAcademy @dragonlawasia
• Assets of an Online Business
• Trademark VS Patent VS Copyright VS Trade Secrets
• Territoriality
Quiz:
• List of suppliers/ Company Logo/ Software Code
Intellectual Property

28. Questions? Tweet #DragonAcademy @dragonlawasia
• Do you own it?
• Can you protect it? How?
• Commercial/business terms VS Legal terms
• Website/ Mobile App development
• Marketplaces
• Website Advertising
Intellectual Property

29. Questions? Tweet #DragonAcademy @dragonlawasia
• Website Design & Development Agreement
• Consultancy Agreement VS Employment Agreement
Intellectual Property: Key Documentation

30. Questions? Tweet #DragonAcademy @dragonlawasia
• Website/ Mobile App Terms of Use
• Website/ Mobile App Privacy Policy (PDPA 2012)
• Terms & Conditions for Online Sale of Goods
• Terms & Conditions for Online Marketplace
• Website Payment Terms
• Website Advertising Agreement
Key Documentation

31. Questions? Tweet #DragonAcademy @dragonlawasia
• Mailing list
• Email Footer & Disclaimer
Outreach

32. Questions? Tweet #DragonAcademy @dragonlawasia
Andrea Loh
Sales Manager
andrea.loh@dragonlaw.io
Questions?
Shermin Oh
Marketing Manager
shermin.oh@dragonlaw.io

33. Questions? Tweet #DragonAcademy @dragonlawasia
http://bit.ly/dragonlawfree
1. Legal Health Check
2. Website Privacy Policy
3. Confidentiality Agreement
Thank you, here’s a FREE gift for you
dragonlawasia/events