1. 1
This document should not be distributed without Cegedim authorization – Copyright 2015
Multichannel Engagement Strategy Importance
How critical does your organization view the implementation of a Multichannel Engagement
Strategy?
Very criticalCriticalSomewhat
critical
Not at all
critical
29%
37%
18%
1%
46%
21%
10%5%
International International International InternationalNL NL NL NL NL
Extremely
critical
19%15%
International
N: International - 250; NL - 65
2. 2
This document should not be distributed without Cegedim authorization – Copyright 2015
Multichannel Engagement Strategy Implementation Stage
At what stage is your company in implementing a Multi-Channel Engagement Strategy?
Fully
implemented
Started
implementing
Not Started
implementing
Formulating
Strategy
Not a
Priority
30%
11%
41%
9%
29%
8%
42%
13%
7% 2%
N: International - 250; NL - 65
