Digital Marketing 2: Slide Share presentation

1. Seminars
DIGITAL MARKETING 2
WINTER 2016

2. Explanation vs Template
• Yellow slides are explanations
• Delete from your presentation
• Blue slides are templates
• Brand your slides
• Insert content

3. Background Info
• Groups of up to 4 people
• May be different than DM Plan Project group
• Worth 10% of final grade
• Presentation that provides the class with an overview of a current
digital marketing tool or platform not covered in DM1 or DM2
• Role Play
• Your group has been tasked with researching the tool/platform
• The audience (our class) is the management team
• Should we add this tool to our social media mix?
• Business perspective

4. Background Info
Source: 2015 Social Media Examiner,
Social Media Marketing Industry
Report
NOTE: This study surveyed over 3700
marketers with the goal of
understanding how they're using social
media to grow and promote their
businesses.

5. Format
• 10-15 minute presentation with the following sections:
• Description of the tool
• Typical user profile (end user)
• Typical user profile (businesses)
• Demonstration of the tool (must be a live demonstration)
• Business Perspective
• Advantages and Disadvantages
• Examples of successful and unsuccessful uses (how are marketers using the tool?)
• Audience engagement
• References
• Submission is in PDF format

6. Topics
• Your group may choose from the following list or select one of your
own with your professor’s approval.
Week 3 Week 5 Week 8 Week 9
Google+
Pinterest
Instagram
SlideShare
Yelp
Foursquare
Vine
StumbleUpon
Reddit
Snapchat

7. Important Info
• The presentation should be business casual
• All students must present and the presentation should be divided
equally amongst students
• The audience will consist of the professor, the class, and the
presenters
• Only one topic/class
• Please Note: Reading your presentation will result in an
“Unacceptable Presentation” which could result in a failed grade

8. Tips
• Be consistent with the role play
• Maintain a business perspective
• lynda.com has videos for business professionals that show how to use
most platforms
• Choose examples from recognizable brands, preferably Canadian
brands
• Don’t forget live demonstrations
• Key actions
• Successful examples
• Unsuccessful examples

9. Rubric – Group Components (70 marks)
Evaluation Criteria Mark Level 1 Level 2 Level 3 Level 4
GROUP COMPONENTS (Little/No demonstration) (Below expectations) (Meets expectations) (Exceeds expectations)
Content
Sections from the template
/40 Includes very few sections Includes some/few sections Includes most sections Includes all sections
Missing most of the following;
demonstrated at a minimal level of
understanding and engagement
Missing some of the follow;
demonstrated at a minimal level
ofunderstanding and engagement
Includes most of the following;
demonstrated at a knowledgeable
level
Includes all of the following;
demonstrated at an expert level of
understanding and engagement
Creativity /10 Does not demonstrates originality
and inventiveness
Demonstrates some originality and
inventiveness
Demonstrates originality and
inventiveness
Demonstrates exceptional originality
and inventiveness
Does not include audience
engagement
Includes some audience engagement Include audience engagement Includes excellent audience
engagement
Does not include creative examples Includes some/few creative
examples
Includes creative examples Includes excellent creative examples
Role Play /10 Role was not played in a convincing,
consistent manner
Role was played in a somewhat
convincing, consistent manner
Role was played in a convincing,
consistent manner
Role was played in an excellent
convincing, consistent manner
Did not maintain business
perspective
Some business perspective Maintained business perspective Maintained excellent business
perspective
Viewpoints expressed did not fit role
played
Viewpoints expressed did not fit role
played
Viewpoints expressed fit role played Viewpoints expressed fit role played
Group Function/Flow /10 Little to no evidence of collaboration
between members
Little collaboration between
members
Collaboration between members Strong collaboration between
members
Presentation is confusing and does
not have a cohesive approach
Presentation is mostly unorganized,
and does not have a cohesive
approach
Presentation follows logical flow and
cohesive approach
Presentation follows organized,
logical flow and cohesive approach

10. Rubric – Individual Components (30 marks)
Evaluation Criteria Mark Level 1 Level 2 Level 3 Level 4
INDIVIDUAL COMPONENTS
Professionalism /10 Mostly inappropriate dress,
language, and content
Some inappropriate dress,
language, and content
Appropriate dress, language, and
content
Business casual attire, business
language used throughout
Did not use business language or
conduct
Used some business language and
conduct
Mostly used business language and
conduct
Business language and conduct
used throughout. Felt like a real
meeting.
Presentation Skills
Individual knowledge
Ability to answer questions
/20 Voice is mumbling or too low,
pronunciation is incorrect
Voice is too low or does not use
clear pronunciation
Clear voice and clear
pronunciation
Clear voice and precise
pronunciation
Difficult to understand what is
being said
Some difficult understanding what
is being said
No difficultly understanding what
is being said
Easy to understand what is being
said
No use of gestures or voice
inflection
Does not uses gestures and voice
inflection appropriately
Uses gestures and voice inflection
appropriately
Uses gestures and voice inflection
effectively
No eye contact and fully reads
from notes/slides
No eye contact and often looks at
notes/slides
Maintains eye contact and seldom
looks at notes/slides
Maintains eye contact and never
looks at notes/slides

11. TEMPLATE
PLEASE MODIFY THE FOLLOWING SLIDES WITH
INFORMATION FROM YOUR TOPIC

12. SLIDESHARE
BY: ASHTON, DANIEL AND CURTIS
.

13. DESCRIPTION OF SLIDESHARE
• INCLUDE A DESCRIPTION OF:
• LINKEDIN SLIDESHARE IS A WEB BASED 2.0 HOSTING SERVICE
• WITH OVER 18 MILLION UPLOADS AND 40 CONTENT CATEGORIES IT IS TODAYS TOP 100 MOST-
VISITED WEBSITES IN THE WORLD.
• LARGE FIRMS, SMALL BUSINESSES AND ENTRPENURSES
• THERE IS LESS COMPETITION THAN ANY OTHER SOCIAL CHANNEL, ALSO THIS THE LAST SOCIAL MEDIA
PLATFORM YOU CAN GENERATE NICE CONTENT EXPOSURE FROM DAY ONE.
• THIS IS A FREE WEBSITE WHICH ENABLES YOU TO UPLOAD PROFESSIONAL VIDEOS AND SLIDESHOW
PRESENTATIONS.
• UNLIKE YOUTUBE THE EMPHASIS IS MORE ON PRESENTATIONS THROUGH PROFESSIONAL VIDEO.
• THIS IS USED PRIMARILY FOR BUSINESSES TO SHARE PRESENTATIONS WITH EMPLOYEES & EFFECTIVE
B2B MARKETING.

14. DEMONSTRATION OF TOOL
• INCLUDE A LIVE DEMONSTRATION
• SET UP AN ACCOUNT
• PERFORM KEY ACTIONS
• ENGAGE THE AUDIENCE

15. ADVANTAGES & DISADVANTAGES
• - LOW TO NO COST
• - FREE TRAFFIC
• - BRAND PRESENCE/AWARENESS
• - GLOBAL CONTENT DISTRIBUTION
• - ANALYTICS DASHBOARD ( SEE WHAT RESONATES WITH YOUR VIEWERS)
• - FOLLOW FEATURE
• ABILITY TO BOOST SEO

16. ADVANTAGES & DISADVANTAGES CONT.
• MOST USE OTHER PROGRAMS TO CREATE & EDIT MATERIAL
• SOME TRANSITIONS CANNOT BE COMMONLY SEEN IN OTHER SLIDESHOW
PROGRAMS
• CONTENT SHOULD BE KEPT A MINIMUM

17. SUCCESSFUL EXAMPLES
• INCLUDE A CASE STUDY OR DEMONSTRATION OF THOSE BRANDS THAT ARE
USING THE TOOL SUCCESSFULLY
• MUST BE PRESENTED FROM A BUSINESS PERSPECTIVE
• FOCUS ON CANADIAN BRANDS

18. UNSUCCESSFUL EXAMPLES
• INCLUDE A CASE STUDY OR DEMONSTRATION OF THOSE BRANDS THAT DID
NOT USE THE TOOL SUCCESSFULLY
• MUST BE PRESENTED FROM A BUSINESS PERSPECTIVE
• FOCUS ON CANADIAN BRANDS

19. CONCLUSION
• SUMMARIZE PREVIOUS SLIDES
• IF OUR COMPANY ADDED THIS TOOL TO OUR SOCIAL MEDIA MIX, WHAT ADVICE
WOULD YOU PROVIDE?
• BEST PRACTICES?
• COSTS? RESOURCES?

20. REFERENCES
• 2015, JUNE 18). RETRIEVED FROM 10 MOST INFLUENTIAL BRANDS ON LINKEDIN:
HTTP://WWW.SLIDESHARE.NET/LIMARKETINGSOLUTIONS/10-MOST-
INFLUENTIAL-BRANDS-ON-LINKEDIN-2015-EDITION
• WAIRING, D. (2014, JUNE 5). RETRIEVED FROM
HTTP://WWW.SOCIALMEDIAEXAMINER.COM/SLIDESHARE-FOR-YOUR-BUSINESS/