Examples of my work

1. Social Media & Development
Interpreted data to approach 2014 strategy: Google Analytics determined origin of referral traffic by
country and website
Global campaigning resulted in 388 one-minute silent film submissions from 33 countries (in less time
than 2013). A total of 85 were selected for the festival.
Films screened over 96,000 times, reaching an audience of over 1 million/commuters day.
@TUFFest followers nearly doubled.
www.torontourbanfilmfestival.com received 110, 000 page views in 2014.

2. Insights: Visits
/torontourbanfilmfestival
Likes practically doubled,
74,000 people were reached
(164,000 impressions).

3. Project Lead
•Lead this new online contest from S.O.W. to completion
•Directed strategy, research, created path, brand specific content
creation, art direction: graphic designer and programmer, UX, outreach
and promotion (on-air, social media, radio & tv)
•Collaborated with: Interactive team, Legal Department, TV team, Radio,
Unit Manager, Communications, Assistant and reported to the
Department Head

5. VOTING
Entry form to vote with the
option to enter – data collected
helped determine the eligibility
of the winner.
1 of 6 on-air promos for this
contest.

7. Kids’ CBC Days
Project Lead

8. Kids’ CBC Days
Mascot reveal
Kids' CBC Days event photos

9. Casting: Bio Pack
Story: His Inspiring Coach
Kicked out of elementary gifted programme and in high school he realized he was playing too many
video games on the couch and not getting enough exercise (6’3’’- 220lbs).
So tried out for football but didn’t enjoy it and constantly reprimanded for staring into space. He
wasn’t going to continue, but credits high school coach, Todd Burnett for seeing the potential in him
and inspiring him to be his best.
Had him work out every day after school – gained 1lb every 3 days and then he began to enjoy the
game. First Canadian-born athlete to sign a football scholarship with the Tigers.
Started University in Engineering, had to give it up cause Football took priority – now has used those
skills to develop a product that is green friendly.
Multiple Intelligences:
Physical & Logical - Education: Louisiana State University, History & Geography B.A. on Football
Scholarship, SEC Academic Honor Roll for 3 years, SEC Community Service Team Player of the Week
Award, SEC Football Good Works Team nominee2006, MENSA Application: Pending
Linguistic - Mean scrabble player (while playing Tetris) everyone else in his family knows 3-5
languages
but not him!
Visual - Avid Tetris player, uses visualization techniques in strategy plays (what it takes to be a pro-athlete),
sees split second opportunities
Musical - Played piano growing up (a non-negotiable)
Social - Uses sense of humour, volunteers: Food drives for the hungry
TV: Appeared on Test the Nation about 3 years ago on Athletes’ Team
PETER DYAKOWSKI, 27,
Vancouver
Offensive Lineman, Hamilton
Tiger-Cats
MENSA PROFOOTBALLER
ENTREPRENEUR

10. Producer

11. Created and distributed a flyer to
promote our event – seating was filled
to capacity.
Associate Producer