DWS15 digital channels - deep into travel - an evolving industry - Peter Verhoeven - Booking

•

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IDATE DigiWorld

#DWS15

Devices & Hardware

Deep into travel: An evolving industry
Peter Verhoeven,
Managing Director EMEA

24 / 7 internet experience + shift in consumer psychology
=
Transparency wins
Verified reviews have power
Evolution from transaction to experience
Changing consumer trends

Mobile first
86% global
travellers likely to
book using a
smartphone
Almost 50%
travellers booking
within 48 hours use
mobile
1/3 bookings on
Booking.com come
via a mobile device

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