7 shop layout and product placement tips to help you move product here: http://www.amgoo.com/blog/7-shop-layout-and-product-placement-tips-to-help-you-move-product 1) Make a good first impression The entrance to your shop is your greatest ally in getting customers to venture inside and is a space that if utilized correctly can help you move product. Placing an attractive display with a new product or a discounted deal in view of one's entrance is a great ice breaker as it were and gives potential customers a valuable reason for entering your space. Be sure not to block the enter/exit flow with a complicated display! 2) Suss out your customers' feelings and actions People generally tend to shop more through emotions than a pure intention to buy something. It's important to ask yourself a few questions when accessing how customers feel and act when they first enter your store. What display attracted their attention first? What was their reaction? What did they do next? Answering these questions by simply watching what happens is an excellent way to gauge the effectiveness of your display and help you to make educated decisions on future displays, their placement in your store, where to place product on them etc. After all we are only human and picking up on some of our subtle tells can help you boost sales 3) Go with the flow Ensure that your store has a flow to it that maximizes the exposure of products your potential customer sees to help increase the chances of making a sale. It's important to have a layout that is easily navigable for customers whilst ensuring that the checkout is situated at a place beyond your most captivating displays. You can opt to create a path on which to 'steer' customers to your best selling products or even those that aren't doing so well to help boost exposure and make more sales.

1. 7 shop layout and product placement tips to help you
move product!
amgoo.com /blog/7-shop-layout-and-product-placement-tips-to-help-you-move-product
Jan 5, 2015 6:00:00 AM
Shop Layout and Product Placement Matters
Every single person that walks through the doors of a store is a potential customer and a shop's layout
and how products are placed in it can often mean the difference between a customer stopping by for a
casual look around and ultimately deciding to purchase an item irrespective of if they had any intention
before entering.
At AMGOO we are dedicated to providing our distributors with valuable information to help them help
their partners and create a win-win situation for all! With that in mind I present to you 7 shop layout
and product placement tips to help you move product!
1) Make a good first impression
The entrance to your shop is your greatest ally in getting customers to venture inside and is a space
that if utilized correctly can help you move product. Placing an attractive display with a new product or a
discounted deal in view of one's entrance is a great ice breaker as it were and gives potential
customers a valuable reason for entering your space. Be sure not to block the enter/exit flow with a
complicated display!
2) Suss out your customers' feelings and actions
People generally tend to shop more through emotions than a pure intention to buy something. It's
important to ask yourself a few questions when accessing how customers feel and act when they first
enter your store. What display attracted their attention first? What was their reaction? What did they do
next? Answering these questions by simply watching what happens is an excellent way to gauge the
effectiveness of your display and help you to make educated decisions on future displays, their

2. placement in your store, where to place product on them etc. After all we are only human and picking
up on some of our subtle tells can help you boost sales
3) Go with the flow
Ensure that your store has a flow to it that maximizes the exposure of products your potential customer
sees to help increase the chances of making a sale. It's important to have a layout that is easily
navigable for customers whilst ensuring that the checkout is situated at a place beyond your most
captivating displays. You can opt to create a path on which to 'steer' customers to your best selling
products or even those that aren't doing so well to help boost exposure and make more sales.
4) Leave space for action
It's important to understand that all of your products deserve the right amount of space and attention!
Products that are selling well need to have sufficient space to allow customers to access them without
the clutter of other products or too many people. Similarly, older products can't be burdened with too
many lest they go unnoticed. It's a fine balance but your priority should be making the most of your
products with the space that you have!
5) Incorporate visually appealing multimedia
People in general tend to be more stimulated by visual displays and this can be used to your
advantage. By running videos that explain key features of products to customers retailers can zone in
on our attraction to visual media, save display space (install monitors on walls) and increase the
chances of making a sale in one swoop! The importance of visual media to attract customers' attention
is something that can't be overstated and retailers should be taking advantage of it where they can!
6) Checkout purchases
The checkout section of a store holds the distinct advantage of consumers having their cash out ready
to pay and as such is a great place for retailers to sell additional products. At this point most customers
will have already made their major purchasing decision, but by strategically placing extra products that
improve and further validate their initial purchase such as SD cards, headphones, phone cases etc. will
help you to move even more product.
7) Make shopping an experience
For a lot of consumers the final purchase is simply part of the greater shopping experience and it's up
to retailers to help provide them with an unforgettable one. Stores that are easy to navigate, engage
those of us in a rush in a helpful way whilst providing a leisurely experience for those who aren't, and
generally make us feel comfortable are key to moving product. Be sure to include the human element
when deciding what layout to go with or where to place your products. This can be achieved by putting
yourself in their shoes as well as by prompting existing clients to provide you with feedback on their
overall shopping experience.
With these tips in mind you should be well on your way to providing your customers with a pleasant
shopping experience that ensures you reach your sales goals and make the most of the products you
sell with the space that you have.
Products that your customers need
It's equally important to stock product that your customers need, but at a price that is financially easy on
your pocket. AMGOO is dedicated to providing its partners with innovative, cost-effective mobile
solutions that meet the unique demand of those in developing markets. Take a look at our complete
range of affordable 3G Android smartphones below to discover our ideas made mobile today!

3. Topics: marketing strategy, marketing support