A short case study on the types of Millennial women and what they are consuming

1. Gen Z
Age: 18
Occupation: NYU Student
Income: Disposable allowance provided by parents…
but regulated by grades
Residence: East Village
Following: @gigihadid, @kyliejenner, @betches
Favorite Spot to grab a drink: Anywhere, Anytime
“@i_D oh & Im definitely not one to
hide my sexuality! What Im into
sexually won't define me as a
person! #fucklabels I AM ME
NOTHIN ELSE <3”
- @MileyCyrus
“Facebook is something we
all got in middle school
because it was cool but now
is seen as an awkward
family dinner party we can’t
really leave.”
- Backchannel

2. The New “Adult”
Age: 28
Occupation: Account Manager
Income: 60k, with the occasional help
Residence: The artisanal neighborhood with a 20 minute commute
Following: @refinery29, @manrepeller, @nprnews
Favorite Spot to grab a drink: This week’s recommendation
on Grub Street
“Do you remember
your ‘top 8’ from
MySpace?”
- Friend

3. The Maven Mother
Age: 35
Occupation: Blogger, Wife, Mother of 2
Income: 125k +
Residence: Just moved to the a suburb, outside a major city
Following: @wellandgoodnyc, @nytimes, @goop
Favorite Spot to grab a drink: A bottle of local wine at home
“The third (wave of
mommy blogs), it seems,
are jaw-droppingly art-
directed, sort of like a
glossy fashion magazine
on the newsstand.”
- NYTimes