Ipl branding

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Ipl branding

  1. 1. Distribution Twitter, Facebook (Social media) Website : ESPN cricket info Smartphone TV Sports bar and pubs IPL games Software ONLINE IPL quizzes on various website for those who follow IPL religiously (website like QuizMagic) TAXI for Sure : TaxiForSure is India’s online car rental aggregator portal. The company launched a couple of social media based campaigns that includes a quiz competition (in Twitter) and Facebook based campaign (refer the grab below) where users are encouraged to book at least three taxis between two IPL matches - See more at: http://www.tnooz.com/article/deep-dive-analysis-on-how-indian-travel-brands-ride-on-ipl-cricket- fever/#sthash.zC7UQasn.dpuf Pricing Less than 3 years And then anyone > 3 yrs same price Target Customer Profile Communication Positioning Target Customers AGEwise IncomeWise Interestwise Communication
  2. 2. Social Media (Facebook, Twitter)

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