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Adding value to your business
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 Nov 07, 2014   
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Adding value to your business
Banner Advertising is a most popular internet advertising tool by
delivered by means of an ad server. With banner ads, a business
can place advertisements in websites by adding the advertiser’s
link. The visitors who click the banner ads will be directed to the
website of the advertiser. The major benefits manifested by
banner ads include encouraging web traffic, provide information
and foster the conversion rate on a fast rate.
Like affiliate marketing ads, banner ads are placed in websites
having the same niche. However, make sure that the publisher
website is not offering a competitive product. Banner ads display a
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link to the advertiser’s website and encourages visitors to click and
hence they will be directed toward the website. Either the
publisher gets payment on the basis of clicks or it is paid for a
stipulated period or based on the impressions that include the
details regarding the number of visitors who saw the ad and
clicked through the same. The payment criteria is specified in the
contract between the both parties.
Graphics and animations attract the attention of every visitors in
the publisher’s website. Banner ads with animations change
graphics frequently to draw the interest of the visitor and he will
be motivated to the click the advertiser’s link. Businesses can
announce special offers, discounts and sales promotions via online
banner ads and let customers access the same within seconds.
When the banner ads are successful in motivating the audience in
clicking the links through the images displayed, half of your
objectives are accomplished. Since banner ads generate the first
impression and once the user heeds the ads, in the next step he
clicks the link and reaches the advertiser’s website. If used in an
effective manner, banner ads allows businesses to earn substantial
returns in the form of increased sales.
Banner ads are affordable and hence even small businesses can
rely on it. In return, you can bring in more customers within a
short span of time. While the customer reaches the advertisers
website, banner ads should provide the information on the
products, the reasons why your product should be preferred to
instead of your competitors.

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Banner advertising favor branding objectives of a business. Make
sure that you use prompting, attractive taglines in banner ads. But
at the same time, you need to keep it simple and precise. It is wise
to add call to action button so that you can motivate the audience
to visit your website and perform the needful.

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