Be it any kind of ecommerce website you run, conversion rate is a very important metric. For more information, please visit us @ http://www.openwavecomp.com/ecommerce_solutions.html

1. Simple Best Practises in Ecommerce Conversion Rates
Be it any kind of ecommerce website you run, conversion rate is a very important metric.
Logically, conversion rate equals to “Outcomes” divided by “Unique Visitors” during a particular time
period, in percentage. In most cases, outcome is the total number of orders submitted or total
number of leads collected or total number of newsletter or email sign-ups.
Now that you know the basic of conversion rate, let’s discuss simple best practices in ecommerce
website development related to conversion rate:
Step 1: Overall Site Conversion Rate
Every business must look into the overall conversion rate of your website. Once done, extend it to
two things: trends and segmentation. It is essential to understand how your website impacts in each
season when compared to others.
Step 2: The Acquisition Strategy of Your Website
It is an extremely important step that ecommerce developers analyst needs complete. While analyst
understand what is your core acquisition strategy followed to measure the conversion rate, you are
about to plunk down a million dollars on a new affiliate marketing strategy or maybe on SEO.
Step 3: The Top Five Referring URL's
You might have observed a usual disconnect between the company strategy and where the traffic
really comes from. Say for instance, if you run a complex business with multiple websites for your
corporate, quite often you fail to measure the conversion rate that might be sending you tons of
traffic. How do you know that? Finding the “hidden gems” in the referring URL’s and measuring
conversion for your top five referring URL’s is a great insights finding insurance policy.
Step 4: Segmentation
Most of the ecommerce websites conversion takes place in single digits. Means, the conversion is
really a small ratio and can be hidden in your website data. Needless to say, showing top 5 segments
of conversion rate, referring urls and core acquisition strategies (PPC, DM, SEO, Affiliates and more)everything is a start.
Step 5: Show Revenue Next To Conversion Rate
Another extremely simple trick is to provide context. Mentioning conversion rate just by itself can
mislead in terms of opportunity for any ecommerce website. Instead, show the actual revenue
number next to the conversion rate %. Bear in mind- people see a high conversion rate and think
“let’s do more of that”. Sounds simple but is very effective.