Travel and Tourism Industry in Greece to 2017


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Travel and Tourism Industry in Greece to 2017

  1. 1. Travel and Tourism in Greece to 2017 Synopsis The report provides detailed market analysis, information and insights, including: Historic and forecast tourist volumes covering the entire Greek travel and tourism sector Detailed analysis of tourist spending patterns in Greece The total, direct and indirect tourism output generated by each category within the Greek travel and tourism sector Employment and salary trends for various categories in the Greek travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others Detailed market classification across each category, with analysis using similar metrics Detailed analysis of the airline, hotel, car rental and travel intermediaries industries Executive summary The performance of the Greek travel and tourism sector was adversely affected by the ongoing eurozone debt crisis. The country recorded declines in both international and domestic tourism during the review period (2008–2012). Domestic tourism declined at a compound annual growth rate (CAGR) of 9.73%, while international arrivals fell at a CAGR of 0.67%. Scope This report provides an extensive analysis related to tourism demands and flows in Greece: It details historical values for the Greek tourism sector for 2008–2012, along with forecast figures for 2013–2017 It provides comprehensive analysis of travel and tourism demand factors with values for both the 2008–2012 review period and the 2013–2017 forecast period The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Greece It provides employment and salary trends for various categories of the travel and tourism sector It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries with values for both the 2008–2012 review period and the 2013–2017 forecast period Reasons to buy Take strategic business decisions using historic and forecast market data related to the Greek travel and tourism sector. Understand the demand-side dynamics within the Greek travel and tourism sector, along with key market trends and growth opportunities. Identify the spending patterns of domestic, inbound and outbound tourists by individual categories. Analyze key employment and compensation data related to the travel and tourism sector in Greece. Key highlights According to Timetric estimates, Greece’s real GDP is expected to contract by 4.1% in 2013, before recording a marginal growth of 0.4% in 2014. With exports growth projected at 2.5% and 4.8% in 2013 and 2014 respectively, the exports-led recovery is expected to improve investor sentiment. However, the persistent drag of the fiscal deficit is likely to limit government consumption growth until 2016. Nevertheless, the Greek economy is projected to grow in the range of 2.3–3.8% between 2015 and 2017, in line with recovery in domestic demand and a positive global economic outlook. Cruise tourism, which was a EUR519.4 million industry in Greece in 2012, is a leading contributor to the country’s tourism sector. According to data by the Bank of Greece, cruise passenger revenues increased from EUR169 million in the first half of 2012 to EUR185 million in the first half of 2013, at a rate of 9.5%. According to the Cruise Line International Travel and Tourism in Greece to 2017
  2. 2. Association Europe, Piraeus port in Athens was the third-largest home port in the Mediterranean region with 1.2 million passengers in 2012. Greece is home to 17 UNESCO World Heritage sites, the most prominent of which are Acropolis of Athens, the Archaeological Site of Delphi, the Archaeological Sites of Mycenae and Tiryns, the Old Town of Corfu, the Sanctuary of Asklepios at Epidaurus, the Temple of Apollo Epicurius at Bassae, and Mount Athos. Additionally, in May 2013, the country’s 393 beaches and nine marinas were awarded the Blue Flag quality award by the Hellenic Society for the Protection of Nature. Domestic tourism is dependent on income levels and disposable income. Austerity measures established by international lenders had a severe impact on household incomes. According to the Hellenic Statistical Authority (ELSTAT), pay cuts, tax hikes and falling pensions resulted in a decline in disposable income by 9.3% in the second quarter of 2013. The government runs visa facilitation programs to attract tourists during peak seasons. For example, a visa facilitation program was run from April to October 2013, allowing non-EU citizens from Turkish ports to visit the Aegean Islands visa-free. The government is also considering extending visa facilitation measures to non-Schengen countries such as Russia and China. Declining disposable income also restricted Greeks from traveling abroad. Disposal income fell from EUR33.2 billion in the second quarter of 2012 to EUR30.1 billion in the second quarter of 2013. According to ELSTAT, the decline can be attributed to a 13.9% reduction in salaries and a 12.4% decrease in social benefits. Aegean Airlines is the largest Greek airline in terms of the number of passengers carried, destinations served and fleet size. The airline, which suffered weak domestic demand and losses in 2012, launched its new route program in March 2013, including 29 new scheduled international routes. In November 2013, Olympic Air merged with Aegean Airlines and became a subsidiary. The Greek government took steps to revive its hospitality industry. In August 2013, the Value Added Tax (VAT) in the industry was reduced from 23% to 13%. While only a temporary measure, the reduction is expected to help hotels and restaurant businesses. Customers are also expected to benefit as hotels and restaurants charge lower prices for services. The positive outlook for Greece’s travel and tourism sector is encouraging car rental companies to enter the market. In March 2013, the US-based Enterprise Rent-A-Car, a subsidiary of Enterprise Holdings, entered Greece. The company appointed Sfakianakis Group as its franchisee in the country; the franchise agreement will be operated by Executive Lease, Sfakianakis Group’s leasing and renting arm. With over 2,000 islands and 11 million inhabitants, Greece presents immense opportunities for travel companies. In October 2013, eDreams, one of Europe’s leading online travel agencies, expanded its operations in the country. The company launched its website,, which was customized to suit Greek customers. table Of Contents 1 Executive Summary 2 Market Overview 2.3.1 Strengths 2.3.2 Weaknesses 2.3.3 Opportunities 2.3.4 Threats Travel and Tourism in Greece to 2017
  3. 3. 3 Tourism Flows 3.1.1 Performance Outlook 3.1.2 Key Issues And Trends 3.2.1 Performance Outlook 3.2.2 Key Issues And Trends 3.3.1 Performance Outlook 3.3.2 Key Issues And Trends 4 Airlines 5 Hotels 6 Car Rental 7 Travel Intermediaries 8 Tourism Board Profile 9 Airport Profiles 9.1.1 Overview 9.1.2 Operator Profile 9.1.3 Routes 10 Company Profiles – Airlines 10.1.1 Aegean Airlines Sa – Company Overview 10.1.2 Aegean Airlines Sa – Business Description 10.1.3 Aegean Airlines Sa – Main Services And Brands 10.1.4 Aegean Airlines Sa – History 10.1.5 Aegean Airlines Sa – Swot Analysis 10.1.6 Aegean Airlines Sa – Strengths 10.1.7 Aegean Airlines Sa – Weaknesses 10.1.8 Aegean Airlines Sa – Opportunities 10.1.9 Aegean Airlines Sa – Threats 10.1.10 Aegean Airlines Sa – Key Competitors 10.1.11 Aegean Airlines Sa – Key Employees 10.2.1 Astra Airlines – Company Overview Travel and Tourism in Greece to 2017
  4. 4. 10.2.2 Astra Airlines – Main Services 10.2.3 Astra Airlines – Key Competitors 10.2.4 Astra Airlines – Key Employees 10.3.1 Olympic Air – Company Overview 10.3.2 Olympic Air – Main Services 10.3.3 Olympic Air – Key Competitors 10.3.4 Olympic Air – Key Employees 10.4.1 Hellenic Imperial Airways – Company Overview 10.4.2 Hellenic Imperial Airways – Main Services 10.4.3 Hellenic Imperial Airways – Key Competitors 10.4.4 Hellenic Imperial Airways – Key Employees 10.5.1 Minoan Air Sa – Company Overview 10.5.2 Minoan Air Sa – Main Services 10.5.3 Minoan Air Sa – Key Competitors 10.5.4 Minoan Air Sa – Key Employees 11 Company Profiles – Hotels 11.1.1 Minos Beach Art Hotel – Company Overview 11.1.2 Minos Beach Art Hotel – Main Services 11.1.3 Minos Beach Art Hotel – Key Competitors 11.1.4 Minos Beach Art Hotel – Key Employees 11.2.1 Apanema Boutique Hotel – Company Overview 11.2.2 Apanema Boutique Hotel – Main Services 11.2.3 Apanema Boutique Hotel – Key Competitors 11.2.4 Apanema Boutique Hotel – Key Employees 11.3.1 Mystique Hotels And Resorts – Company Overview 11.3.2 Mystique Hotels And Resorts – Main Services 11.3.3 Mystique Hotels And Resorts – Key Competitors 11.3.4 Mystique Hotels And Resorts – Key Employees 11.4.1 Elysium Resort & Spa – Company Overview 11.4.2 Elysium Resort & Spa – Main Services 11.4.3 Elysium Resort & Spa – Key Competitors 11.4.4 Elysium Resort & Spa – Key Employees 11.5.1 Divani Collection Hotels – Company Overview 11.5.2 Divani Collection Hotels – Main Services 11.5.3 Divani Collection Hotels – Key Competitors 11.5.4 Divani Collection Hotels – Key Employees 12 Company Profiles – Car Rental 12.1.1 Europcar Greece – Company Overview 12.1.2 Europcar Greece – Main Services Travel and Tourism in Greece to 2017
  5. 5. 12.1.3 Europcar Greece – Key Competitors 12.1.4 Europcar Greece – Key Employees 12.2.1 Lion Rental Sa – Company Overview 12.2.2 Lion Rental Sa – Main Services 12.2.3 Lion Rental Sa – Key Competitors 12.2.4 Lion Rental Sa – Key Employees 12.3.1 Budget Car Rental Greece – Company Overview 12.3.2 Budget Car Rental Greece – Main Services 12.3.3 Budget Car Rental Greece – Key Competitors 12.3.4 Budget Car Rental Greece – Key Employees 12.4.1 Avis Rent A Car Greece – Company Overview 12.4.2 Avis Rent A Car Greece – Main Services 12.4.3 Avis Rent A Car Greece – Key Competitors 12.4.4 Avis Rent A Car Greece – Key Employees 12.5.1 Executive Lease Sa – Company Overview 12.5.2 Executive Lease Sa – Main Services 12.5.3 Executive Lease Sa – Key Competitors 12.5.4 Executive Lease Sa – Key Employees 13 Company Profiles – Travel Intermediaries 13.1.1 Tourgreece Tourist Enterprises Sa – Company Overview 13.1.2 Tourgreece Tourist Enterprises Sa – Main Services 13.1.3 Tourgreece Tourist Enterprises Sa – Key Competitors 13.1.4 Tourgreece Tourist Enterprises Sa – Key Employees 13.2.1 Boutros Tours Greece – Company Overview 13.2.2 Boutros Tours Greece – Main Services 13.2.3 Boutros Tours Greece – Key Competitors 13.2.4 Boutros Tours Greece – Key Employees 13.3.1 True Greece – Company Overview 13.3.2 True Greece – Main Services 13.3.3 True Greece – Key Competitors 13.3.4 True Greece – Key Employees 13.4.1 Aegean Thesaurus Travel & Tourism – Company Overview 13.4.2 Aegean Thesaurus Travel & Tourism – Main Services 13.4.3 Aegean Thesaurus Travel & Tourism – Key Competitors 13.4.4 Aegean Thesaurus Travel & Tourism – Key Employees 13.5.1 Tour Specialist Company Greece – Company Overview 13.5.2 Tour Specialist Company Greece – Main Services 13.5.3 Tour Specialist Company Greece – Key Competitors 13.5.4 Tour Specialist Company Greece – Key Employees Travel and Tourism in Greece to 2017
  6. 6. 14 Market Data Analysis 14.1.1 Number Of Trips And Overnight Stays 14.1.2 Number Of Overnight Stays 14.1.3 Total Domestic Tourist Expenditure 14.1.4 Average Expenditure Per Domestic Tourist By Category 14.2.1 International Arrivals By Region 14.2.2 International Arrivals By Purpose Of Visit 14.2.3 Total Inbound Tourism Expenditure By Category 14.2.4 Average International Tourist Expenditure By Category 14.3.1 International Departures By Region 14.3.2 International Departures By Purpose Of Visit 14.3.3 Number Of Overnight Stays 14.3.4 Total Outbound Tourism Expenditure By Category 14.3.5 Average Overseas Expenditure Per Resident By Category 14.4.1 Seats Available 14.4.2 Number Of Seats Sold By Passenger Type 14.4.3 Load Factor 14.4.4 Passenger Kilometers Available 14.4.5 Revenue-generating Passenger Kilometers 14.4.6 Revenue Per Passenger 14.4.7 Total Airlines Revenue 14.5.1 Hotel Establishments 14.5.2 Available Rooms 14.5.3 Room Occupancy Rate 14.5.4 Room Nights Available 14.5.5 Room Nights Occupied 14.5.6 Average Revenue Per Available Room 14.5.7 Revenue Per Occupied Room 14.5.8 Total Revenue Per Available Room 14.5.9 Total Hotel Revenue 14.5.10 Guests By Customer Type 14.6.1 Market Value By Customer Type 14.6.2 Fleet Size 14.6.3 Rental Occasions 14.6.4 Rental Length 14.6.5 Average Rental Length 14.6.6 Utilization Rate 14.6.7 Average Revenue Per Day 14.7.1 Market Value By Product Type 14.7.2 Travel Intermediaries Market Value By Channel 14.7.3 Travel Intermediaries Market Value By Destination 14.7.4 Travel Intermediaries Market Value By Customer Type Travel and Tourism in Greece to 2017
  7. 7. 15 Appendix ResearchMoz( is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: Website: Travel and Tourism in Greece to 2017