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New Release: Chocolate Industry in Brazil to February 2014

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Chocolate Industry in Brazil to February 2014 @ http://www.researchmoz.us/chocolate-brazil-february-2014-report.html …

Chocolate Industry in Brazil to February 2014 @ http://www.researchmoz.us/chocolate-brazil-february-2014-report.html

The Brazilian chocolate market has grown significantly in recent years, driven by better financial conditions of the population, especially the" new middle class. "The value of market sales increased 69% between 2008 and 2013, to an estimated R $ 9,231 million in 2013. Inflation was partially responsible for this increase in value, but the market also showed good growth in volume (16%) in this period, to 242 million pounds in 2013.

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  • 1. Chocolate - Brazil - February 2014 The Brazilian chocolate market has grown significantly in recent years, driven by better financial conditions of the population, especially the" new middle class. "The value of market sales increased 69% between 2008 and 2013, to an estimated R $ 9,231 million in 2013. Inflation was partially responsible for this increase in value, but the market also showed good growth in volume (16%) in this period, to 242 million pounds in 2013. The youngest, and especially the female audience, generation are the main consumers of chocolate, driving growth in the market: 55% of women between 16 and 24 years consume more chocolate today than a year ago. At the same time, the increase in population over 55 represents a challenge to the category, since these consumers are consuming chocolate less often, due to the preference for healthier foods. The increase in obesity in Brazil threatens the growth of the market for chocolate. Government health campaigns are obstacles to the development of the category and put great pressure on manufacturers of chocolate. table Of Content introduction definition abbreviations executive Summary the Market figure 1: Value Of Retail Sales In The Brazilian Chocolate, 2008-18 market Factors the Problem Of Obesity Increases In Brazil population Aging purchasing Power Higher companies, Brands And Innovation mondelez Leads The Chocolate Market figure 2: Participation Of The Leading Brands In The Brazilian Chocolate Market, By Value, 2012 the Consumer nearly Nine Out Of 10 Adults Consume Chocolate figure 3: Consumption Of Chocolate, Any Frequency, October 2013 seven In 10 Adults Buy Chocolates In Grocery Stores figure 4: Channels Of Buying Chocolate, October 2013 brand Loyalty Index Is Lowest Among Women Younger Than 25 Years figure 5: Behaviour In Relation To The Purchase Of Chocolate, October 2013 women Under 25 Years Driving The Growth Of The Market For Chocolate figure 6: Attitudes Towards Chocolate, October 2013 what We Think market - Central Topics how Chocolate Manufacturers Can Attract The More Mature Consumers? the Problem Of Obesity Can Limit The Growth Of The Market For Chocolate? opportunities That The World Cup Will Generate For The Chocolate Market? how Can Companies Create Brand Loyalty Among The Younger Generation Of Consumers? application Trends trend: My Brand Extend (extend My Brand) trend: Middle-class Heroes (heroes Of The Middle Class) mintel Futures: Brand Intervention (intervention Brand) factors That Will Influence The Market Chocolate - Brazil - February 2014
  • 2. central Topics the Majority Of The Population Consumes Foods That Are Not Considered Healthy figure 7: Attitudes To Food, June 2012 more Mature Consumers Are Maintaining A Healthier Diet figure 8: Attitudes Towards Healthy Eating, By Age, June 2012 figure 8: Attitudes Towards Healthy Eating, By Age, June 2012 weight Gain Is A Concern the Aging Population Is A Challenge To The Category greater Purchasing Power Drives Growth Of The Market For Chocolate figure 9: Gross Domestic Product Of Brazil, 2003-17 increase In Price Of Cocoa Chocolate Price Impacts strengths And Weaknesses Of Category strengths weaknesses who's Innovating? central Topics new Product Falls In Four Years figure 10: Release Of Chocolate As Share Of Total New Products Launched In The Brazilian Food Market, 2010-13 seasonal Chocolate Is Responsible For A Third Of New Releases figure 11: Participation In Chocolate Releases, By Segment, 2013 figure 12: Participation In Chocolate Releases, By Segment, 2010-13 increased Releases Chocolate Tablet mondelez Leading New Product Launches figure 13: Participation In Chocolate Releases In Brazil, By Company (top 10 Market Leaders In 2013), 2010-13 "allergens (low / Reduced / No)" And "gluten-free" Are The Most Common Placements figure 14: Participation In Chocolate Releases In Brazil, Placement (over 10 Positions Used In 2013), 2010-13 brands Begin To Highlight Social Networks In Packaging market Size And Forecast central Topics chocolate Sales Grew 69% Between 2008 And 2013 figure 15: Volume And Value Of Sales Of Chocolate In The Brazilian Retail Market, 2008-18 the Future Of The Chocolate Market figure 16: Volume Of Retail Sales In The Brazilian Chocolate, 2008-18 figure 17: Value Of Retail Sales In The Brazilian Chocolate, 2008-18 figure 17: Value Of Retail Sales In The Brazilian Chocolate, 2008-18 factors Used In The Forecast market Share central Topics mondelez Is Responsible For Over A Third Of The Market Value figure 18: Participation And Sales Of The Leading Companies In The Brazilian Chocolate Market, By Value And Volume, 2010-12 companies And Products mondelez International, Inc. company History products And Innovation marketing Campaigns And Promotion nestle, Sa company History products And Innovation Chocolate - Brazil - February 2014
  • 3. boy, Sa (owned By Nestle) company History products And Innovation marketing Campaigns And Promotion the Hershey Company company History products And Innovation the Consumer - Consumption Of Chocolate central Topics milk Chocolate Is Preferred By Brazilian Consumers figure 19: Consumption Of Chocolate, October 2013 young Adults Are The Main Consumers Of Chocolate figure 20: Chocolate Consumption By Age Group In October 2013 chocolate Consumption Is Higher In The Higher Classes ... and ... In The South And Southeast Regions the Consumer - Purchase Channels Chocolate central Topics seven In 10 Adults Buy Chocolates In Grocery Stores figure 21: Channels Of Buying Chocolate, October 2013 the Consumer - Behaviour In Relation To Buy Chocolate central Topics brand Loyalty Is Lower Among Women With Less Than 25 Years figure 22: Behaviour In Relation To The Purchase Of Chocolate, October 2013 figure 23: Consumers Who Switch Brand Of Chocolate Regularly, By Age Group And Gender, October 2013 figure 23: Consumers Who Switch Brand Of Chocolate Regularly, By Age Group And Gender, October 2013 a Quarter Of Consumers Buy Chocolate On Impulse chocolate Market In Brazil Is Price Sensitive the Consumer - Attitudes To Chocolate central Topics women Under 25 Are Consuming More Chocolate Than A Year Ago figure 24: Attitudes Towards Chocolate, October 2013 figure 25: Consumers Are Eating More Chocolate Today Than A Year Ago And Consumers Who Consider Themselves "chocolate Lovers", By Age Group And Gender, October 2013 figure 25: Consumers Are Eating More Chocolate Today Than A Year Ago And Consumers Who Consider Themselves "chocolate Lovers", By Age Group And Gender, October 2013 less Than A Fifth Of Consumers Think That Dark Chocolate Has Health Benefits chocolaterias Are Not Seen As Synonymous With Quality only One Tenth Of Consumers Use Chocolate Recipes appendix - Market Size And Forecast figure 26: Forecast Of Best And Worst Scenarios In The Amount Of Sales Of The Chocolate Market In Brazilian Retail, 2013-18 figure 27: Forecast Of Best And Worst Scenarios In The Volume Of Sales Of The Chocolate Market In Brazilian Retail, 2013-18 figure 28: Value Sales Of Chocolate In The Brazilian Retail Market, By Segment, 2013-18 figure 29: Volume Of Retail Sales In The Brazilian Chocolate, By Segment, 2008-18 appendix - The Consumer - Consumption Of Chocolate Chocolate - Brazil - February 2014
  • 4. figure 30: Frequency Of Consumption Of Chocolate, October 2013 figure 31: Frequency Of Consumption Of Chocolate, October 2013 figure 32: Frequency Of Consumption Of Chocolate - Milk Chocolate, By Demographics, October 2013 figure 32: Frequency Of Consumption Of Chocolate - Milk Chocolate, By Demographics, October 2013 figure 33: Frequency Of Consumption Of Chocolate - Milk Chocolate, By Demographics, October 2013 (continued) figure 34: Frequency Of Consumption Of Chocolate - White Chocolate, By Demographics, October 2013 figure 34: Frequency Of Consumption Of Chocolate - White Chocolate, By Demographics, October 2013 figure 35: Frequency Of Consumption Of Chocolate - White Chocolate, By Demographics, October 2013 (continued) figure 36: Frequency Of Consumption Of Chocolate - Semisweet Chocolate ( figure 36: Frequency Of Consumption Of Chocolate - Semisweet Chocolate ( figure 37: Frequency Of Consumption Of Chocolate - Semisweet Chocolate ( figure 38: Frequency Of Consumption Of Chocolate - Dark Chocolate (> 50% Cocoa), By Demographics, October 2013 figure 38: Frequency Of Consumption Of Chocolate - Dark Chocolate (> 50% Cocoa), By Demographics, October 2013 figure 39: Frequency Of Consumption Of Chocolate - Dark Chocolate (> 50% Cocoa), By Demographics, October 2013 (continued) figure 40: Frequency Of Consumption Of Chocolate - Chocolate Diet / Light, By Demographics, October 2013 figure 40: Frequency Of Consumption Of Chocolate - Chocolate Diet / Light, By Demographics, October 2013 figure 41: Frequency Of Consumption Of Chocolate - Chocolate Diet / Light, By Demographics, October 2013 (continued) figure 42: Frequency Of Consumption Of Chocolate - Chocolate With Filling And / Or Nuts, By Demographics, October 2013 figure 42: Frequency Of Consumption Of Chocolate - Chocolate With Filling And / Or Nuts, By Demographics, October 2013 figure 43: Frequency Of Consumption Of Chocolate - Chocolate With Filling And / Or Nuts, By Demographics, October 2013 (continued) appendix - The Consumer - Purchase Channels Chocolate figure 44: Channels Of Buying Chocolate, October 2013 figure 45: Most Popular Channels Buying Chocolate, By Demographics, October 2013 figure 46: Most Popular Channels Buying Chocolate, By Demographics, October 2013 (continued) figure 46: Most Popular Channels Buying Chocolate, By Demographics, October 2013 (continued) appendix - The Consumer - Behaviour In Relation To Buy Chocolate figure 47: Behaviour In Relation To The Purchase Of Chocolate, October 2013 figure 48: Most Popular Attitudes Towards Buying Chocolate, By Demographics, October 2013 figure 49: Most Popular Attitudes Towards Buying Chocolate, By Demographics, October 2013 (continued) figure 49: Most Popular Attitudes Towards Buying Chocolate, By Demographics, October 2013 (continued) appendix - The Consumer - Attitudes To Chocolate figure 50: Attitudes Towards Chocolate, October 2013 figure 51: Most Popular Attitudes Toward Chocolate, By Demographics, October 2013 figure 51: Most Popular Attitudes Toward Chocolate, By Demographics, October 2013 figure 52: Most Popular Attitudes Toward Chocolate, By Demographics, October 2013 (continued) ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Chocolate - Brazil - February 2014