Migrating cellular networks to fourth generation (4G) via the Long Term Evolution (LTE) standard and other supporting technologies is a monumental effort. Beyond the obvious radio planning and engineering is a huge effort in the areas of application planning, business operations planning, and technical planning. Developing effective strategies for success with LTE is key to the successful commercialization of 4G for all mobile network operators.

1. LTE Business Strategy 2013
Fourth Generation (4G) cellular deployments via LTE are underway and hold the promise of increased
bandwidth for data and greater capacity overall once VoLTE is deployed. More capacity easily translates into
more bandwidth to offer, more subscriptions to sell, more data consumed, and more data revenue for the
carriers. On the demand side, bear services, particularly data, continues to grow at a healthy pace, but there
are limits to growth in bearer service for consumer and even enterprise usage. In addition, there is an
increasing awareness of Internet Protocol (IP) being cheap source of transport, and hence more people
becoming aware of VoIP, and therefore Over the Top (OTT) VoIP alternatives. However, there are many
business challenges and opportunities to consider including the coming onslaught of mobile video, many
cloud-based applications, marginalization of core services, and the extreme need for Value-added Services
(VAS) on the part of the mobile network operator. This report is must-reading for anyone engaged in
business planning aspects of LTE deployment and operations. This report provides a global and regional LTE
status assessment as well as LTE strategies including application analysis, application roadmap, vision for the
future of LTE, and more. The Summary and Recommendations section provides guidance for network
operators, content providers, application developers, infrastructure providers, and wireless device providers.
Customers interested in this report will also be interested in the even more comprehensive report LTE Strategy
2013 - 2018, which in addition to business strategy, focuses on technical and operational challenges,
opportunities, and strategies Report Benefits LTE global and regional status update and analysis of key
issues including capacity and spectrum Identify the business value and roadmap for implementation and
operation of LTE based applications Understand the future of LTE including applications, integration with the
cloud, social networks, and more Identify emerging LTE business models including third-party ecosystems,
API integration, and expanded applications Recommendations and analysis for carriers, content providers,
application developers and infrastructure companies Understand the issues and opportunities regarding key
evolutionary trends including: Anytime, anywhere, any device access to communications, content, commerce,
and applications Increased emphasis on non-human communications The convergence and integration of
many things Open networks, open interfaces, and many applications Key Findings: Mobile network
operators have an imperative to develop Value-added Services (VAS) for LTE Carriers must develop key
applications such as Corporate Dashboard to retain enterprise customers Carriers must prepare for a variety of
challenges including much more data usage, increasingly more services in the cloud, severely marginalized
core services, and development of VAS across communications, content, and commerce Target Audience:
Exporters, Importers and Traders Mobile content providers Mobile network operators Wireless device
manufacturers Wireless infrastructure providers Application developers and aggregators Government and
sovereign R&D institutions
table Of Contents:
1.0 Executive Summary 8
LTE Business Strategy 2013

2. 2.0 Introduction 9
2.1 Evolution Of The Wireless Marketplace 9
2.1.1 Key Evolutionary Trends 9
2.1.2 Key Supporting Technologies 12
2.2 Broadband Wireless Evolution 13
2.2.1 First Generation (1g) 13
2.2.2 Second Generation (2g) 14
2.2.3 Third Generation (3g) 14
2.2.4 Fourth Generation (4g) 14
2.2.1 Fifth Generation (5g) 19
3.0 Lte Global Status 21
3.1 Global Market Share By Technology 21
3.2 Global Lte Subscribers And Penetration By Country 21
3.3 Global Deployment: Lte By Region, Country And Carrier 33
3.4 Global Overall (2g, 3g, And 4g) Mobile Penetration 43
3.5 Global Lte Industry Verticals 44
3.5.1 Oil And Gas 44
3.5.2 Construction 45
3.5.3 Agriculture 45
3.5.4 Mining 45
3.5.5 Utilities 46
3.5.6 Transportation 46
3.5.7 Military/defense 47
3.5.8 Public Safety 48
3.5.9 Education And Distance Learning 49
4.0 Lte Regional Status 50
4.1 Overall Regional Analysis 50
4.1.1 Mobile Usage During The Last Twenty Years By Representative Country 50
4.1.2 Global Lte Subscribers By Region 51
4.1.3 Top Data Usage By Country For 3g And Lte 51
4.1.4 Coms, Commerce, And App Usage Patterns In Representative Countries 52
4.2 Americas 53
4.2.1 Lte In Usa 55
4.2.2 Lte In Latin America 56
4.3 Europe 58
4.3.1 France 60
4.3.2 Germany 60
4.3.3 Italy 60
4.3.4 Spain 61
LTE Business Strategy 2013

3. 4.3.5 United Kingdom 61
4.4 Middle East And Africa 61
4.4.1 Middle East 62
4.4.2 Africa 63
4.5 Asia Pacific 65
4.5.1 Australia 65
4.5.1 China 66
4.5.2 India 66
4.5.1 Japan 68
4.5.2 South Korea 69
5.0 Carrier Challenges 71
5.1 Spectrum Availability 71
5.2 Capex Budgets 71
5.3 Is More Capacity Better? 71
5.3.1 Advantages 71
5.3.2 Disadvantages 71
5.4 The Fight Against Ott Players 72
5.4.1 Ott Voice 72
5.4.2 Ott Messaging 72
5.4.3 Carriers To Fight Back 74
5.5 The Drivers For New Applications 76
6.0 Lte Application Strategy 78
6.1 Prepare For Much More Data Usage 78
6.1.1 Biggest Factor In Mobile Data: Mobile Video 78
6.1.2 Mobile Video Forecast 79
6.2 Prepare For Increasingly More Services In The Cloud 79
6.2.1 The Role Of Incumbent Network Operators In Mobile Cloud 80
6.2.2 Mobile Data In The Cloud Forecast 81
6.3 Prepare For Increasingly Marginalized Core Services 81
6.3.1 Marginalization Drives The Need For Value-added Services 81
6.3.2 Valued Services Include Commerce, Content And Apps 82
6.4 Prepare For Deployment Of Value-added Services 86
6.4.1 What Is A Value-added Service (vas)? 86
6.4.2 Relationship Of Vas To Other Services 87
6.4.3 Why Are Vas Important? 87
6.4.4 The Vas Supply Chain 87
6.4.5 Carrier Planning For Vas Applications 87
LTE Business Strategy 2013

4. 7.0 Lte Application Roadmap 89
7.1 Video 89
7.1.1 More Of The Same: Only Faster 90
7.1.2 Video Call 93
7.1.3 Lte Video Broadcast 94
7.1.4 Mobile Tv In Lte 95
7.2 Voice Over Lte (volte) 99
7.2.1 Gsma Volte Iniatives 100
7.2.2 Alternatives To Volte 101
7.3 Rich Communications Services (rcs) 102
7.3.1 Gsma Rcs Initiatives 104
7.3.2 Rich Calls 105
7.3.3 Rich Messaging 106
7.3.4 Rcs And Video 107
7.3.5 Dynamic Address Book (dab) 107
7.4 Lte Direct 109
7.4.1 Direct Services 110
8.0 The Future Of Lte 113
8.1 Devices And Subscribers 113
8.1.1 Subscriber Behaviors Evolve 114
8.1.2 Consumer Electronics And Lte 115
8.1.3 The Global Market For Smartphones And Tablets 117
8.1.4 Next Generation Devices And Lte 119
8.2 Future Network Topology 120
8.2.1 Continued Small Cell Expansion 120
8.2.2 Heterogeneous Networks (hetnets) 121
8.2.3 Lte Topology Roadmap 122
8.3 Future Applications 123
8.3.1 Lte And Social Networks/media 124
8.3.2 Lte And Mobile Marketing/advertising 125
8.3.3 Lte Enabled Mobile Commerce 126
8.3.4 Cloud Storage/access 128
8.3.5 Peer-to-peer (p2p) Communications 128
8.3.6 Augmented Reality (ar) 130
8.3.7 Wearable Wireless Drives New Applications 134
8.3.8 The Enterprise/corporate Dashboard 135
8.3.9 Machine-to-machine (m2m) And The Internet Of Things (iot) 137
8.3.10 Convergence Of M2m, Iot, Social, And Big Data = Huge Opportunity 141
8.4 New Lte Business Models 142
8.4.1 Mobile Network Api Models 142
8.4.2 Working With The Carriers 143
LTE Business Strategy 2013

5. 8.4.3 Dealing With Carrier Concerns In New Business Models 145
8.4.4 The Emergence Of A Structured Third-party Ecosystem 147
9.0 Summary And Recommendations 150
9.1 Carriers 150
9.2 Content Providers 152
9.3 Application Developers 153
9.3.1 Consumer Market 153
9.3.2 Enterprise Market 154
9.3.3 Independents 155
9.4 Infrastructure Providers 158
9.4.1 Ericsson 159
9.4.2 Huawei 159
9.4.3 Nokia Siemens Networks 160
9.4.4 Alcatel-lucent 160
9.4.5 Zte 160
9.5 Wireless Device Providers 163
9.5.1 Overview 163
9.5.2 Lte Handset Issues 165
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LTE Business Strategy 2013