Opening a marijuana business does not always mean being successful in that area. To ensure the success of your newly opened business, take a look at these 19 reminders.
2. You may be a hippie. You may not be.
Regardless of how you express yourself in your
personal life, you ALWAYS want to present
yourself professionally when it comes to
business.
Before you go and “suit up”, hear me out. You
DO NOT have to wear a suit and tie.
Obviously, that’s not friendly on the wallet,
and takes away one of the perks of being in
business for yourself.
3. Business casual attire, like khakis and a polo
shirt, is a universally accepted professional
look, especially for a delivery driver.
If you have employees in your marijuana
delivery business, I suggest they all wear the
same thing.
This exudes professionalism and solidifies trust
from your potential clients. I’d leave the
company name of the uniform, though.
4. It doesn’t have to be new or fancy, but it does
have to be CLEAN.
You don’t want a vehicle that draws attention
to itself. Yes, you are legal but why attract the
police if you don’t have to?
Clean, reliable and professional. Keep that in
mind when selecting a vehicle to use for your
marijuana delivery service. Remember, the
image you present is important.
5. Like I mentioned with uniforms, I would also
advise against displaying the name of your weed
delivery service on the vehicle.
Sure, those trendy custom-made car wraps look
awesome and seem like a great way to advertise,
but save your money.
The last thing you need as a new business is to
attract unwanted attention, or even worse – lose
your weed and hard earned money in a robbery.
6. I would suggest keeping them simple. A plain
background with your basic info ( name,
company name, phone number, and email
address) is all you really need.
If you have a website, you may include that as
well.
7. Even though this is a marijuana business, I
would caution against using any symbol, such
as a pot leaf.
That symbol and others like it are generally
considered unprofessional and may turn away
potential clients before you even have the
chance to wow them with your product.
8. Creating a website typically won’t cost much,
and you may even be able to design it yourself.
Simplicity is the key here.
List the products your marijuana business
offers, along with the side effects and health
benefits of each one.
Include images and videos if possible. Many
websites even suggest what each product may
help with.
9. Although you are providing great information,
make sure you clearly state that you are not a
medical professional and any medical
questions should be directed to a doctor.
Be sure to provide your contact information,
Obviously, do not include your address since
you are a delivery service and not a
dispensary… unless you are trying to attract
unwelcome visitors.
10. Yes, knowing the required information for each
client you interact with is important, but in this
case, I’m talking about who you want to sell to:
the potential customers.
More and more states are legalizing marijuana
or recreational use of marijuana.
However, each state is different, so keep that in
mind when addressing every aspect of your
marijuana delivery service.
11. Be aware if what works and what doesn’t in
your specific area.
For example, the laid back vibe you offer in
California may not appeal to someone looking
for a marijuana delivery service in Washington,
D.C.
12. People HATE waiting, especially after they
have paid you and are waiting on you deliver
their precious goods.
Be mindful of your schedule and your client’s
schedule when promising a delivery time.
With medical marijuana legalization growing,
marijuana delivery services are on the rise.
Don’t lose a client to the competition because
you can’t show up when promised.
13. Employing a trusted friend or family member is
the BEST scenario. Trust is always a key factor
when searching for candidates, especially in this
business.
If you have to look out side your inner circle, be
vigilant. Ask for and call on references from each
potential employee. Invest in background checking
before hiring anyone.
Remember, each person you hire will be
representing you and your marijuana delivery
business.
14. Communicating professionally is extremely
important when it comes to interacting with
clients.Being well versed in your products is
crucial to the success of your marijuana delivery
service.
Being knowledgeable about what your competitors
offer also goes a long way. Hold the same
expectation of your employees.
Your clients will ask questions and you better
know the answers. You are the expert, after all!
15. How your product is presented to the client
isn’t something you should overlook.
Simple, discrete packaging, like brown or white
paper bags, are an excellent choice. There is no
need to have anything custom made with your
company’s name.
A simple label where your client’s name can be
printed or neatly written is all you need.
16. Keep the weed sealed. Let your client know to
expect a sealed package upon delivery. This is
especially helpful when you have employees
driving for you.
Do not let any employees have access to
whatever you use to seal the bag.
This ensures that both you and your client feel
secure that the product they ordered is what
they receive – intact and untampered with.
17. It’s great idea to enclose your business card
and/or a reorder reminder in each package to
help ensure repeat business.
18. Be aware of who your target audience is. Start
by putting yourself in the client’s shoes. How
would you find a marijuana delivery service?
Be observant of what similar companies are
doing. Are they running ads in the paper or in
medical publications?
Are the dispensaries advertising? If so, how?
19. It is smart to stay simple here as well. Keep any
advertisements professional and respectable.
There may be guidelines and limitations when
it comes to advertising marijuana delivery
services in your state.
Keep any restrictions in mind when planning
your advertising.
20. This helps to eliminate any disputes after
delivery.
How many times have you heard customers in
any types of business complain that an order is
incorrect, that they were shortchanged, or they
didn’t receive their orders at all?
Having the customer verify that the order was
received and correct at the time of delivery will
ensure that these worries never come into play.
21. Think about and carefully plan what precautions
you will take when it comes to securing your
products, records, and yourself.
A security system for your place of business is a
smart investment. The same goes for your vehicle.
It is also important to have security on your
computer to protect your clients’ private
information. A data breach would be a sure fire
way to lose your business!
22. Image is an important factor for you and your
employees.
This should go without saying, but I’ll say it
anyway – be sure you and your employees
practice proper hygiene.
First impression go a long way in the eyes of
the client.
23. Cover up any tattoos that could be considered
disrespectful and offensive. Keep long hair
pulled back and out of your face.
Facial hair should be neatly groomed. Keep
jewellery and makeup to a minimum.
Any business, including a marijuana delivery
service, demands professionalism at all times.
It is important not to overlook the little things.
24. It is important to maintain an organized
workspace and keep up to date on all
paperworks.
You never know when the IRS or any other
regulatory authority will come knocking at
your door .
25. A marijuana delivery business can be under
intense scrutiny so take the time to be accurate
and be detailed when recording client
information, invoices, receipts, etc.
You may find it beneficial to hire a professional
to assist you.
26. Be sure to apply for and obtain ever license you
need to open and operate a medical marijuana
delivery business.
You will need licenses for your city and state.
Some states even require a license for the
county or counties you plan to open a pot
business in.
27. Store these in a safe place and make extra
copies to keep with you at all times.
It’s a good idea to keep a copy in the vehicle
you use in case you get pulled over by law
enforcer.
Doing this makes it easy to quickly and legally
prove that you are allowed to have marijuana
in your vehicle.
28. In addition to its appearance, it is also
important to keep your marijuana delivery
service vehicle in tip top shape.
Having a reliable vehicle is essential to running
your business efficiently.
29. Be sure to keep your vehicle in good condition
by getting regular oil changes,
rotating/replacing tires, etc. Perform
maintenance as recommended by your car’s
manufacturer’s guidelines.
Make sure to keep records of all repairs and
maintenance in your glove box. Keep a copy
with all of your other records as well.
30. This may seem like a no-brainer but I’ll say it
anyway because I can’t stress it enough.
Even if recreational pot use is legal in your state or
you have a medical marijuana card, find out what
the rules and regulations are about supplying
weed to yourself.
If you choose to ignore this advice and smoke
your own supply anyway, be smart – keep records,
and don’t smoke yourself out of business.
31. It is important to know what the other
marijuana delivery companies are offering.
Scope out their costs and services.
You can have a friend with a medical
marijuana card get a lot of information for you.
Do some research and read reviews online.
Take note of what people like and dislike and
use that information to give your weed
delivery business an edge over the competition.
32. You’ll find more information on how to develop
your marijuana delivery business, and tools to
help you every step of the way.