Tapsteroids: development tips - Code, graphics and marketing
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November 2012 - In this presentation are described the proprietary game engine (a Component Entity System) used by UNAgames for Tapsteroids, the challenges in developing 2D graphics for mobile devices, and present some marketing data after 1 year on the App Store. Video of the lecture: http://youtu.be/A7OA0FghCDs
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Tapsteroids: development tips - Code, graphics and marketing
- 1. Tapsteroids: development tips Code, graphics and marketing UNAgames http://www.unagames.com
- 4. Game & engine ● Custom C++ game engine (Component Based Entity System) ● Languages: – – ● C++ Objective C Core libraries: – Cocos2d-iPhone – OpenGL – Box2D (http://www.unagames.com/blog/daniele/2010/06/fixed-time-step-implementation-box2d) – OpenAL
- 5. Assets & tools ● Open source: – – Blender – Gimp – ● Audacity Inkscape Customs: – ● AtlasBuilder Automated asset pipeline (http://www.unagames.com/blog/daniele/2010/04/video-game-asset-pipeline-cmake)
- 11. Problems with sprites ● All graphic elements have little dimensions in px ● Game is a fast tapping shooter ● Player uses his peripheral vision For a good user experience: Player must distinguish key elements of the gameplay at a glance
- 12. create BIG, render little
- 13. First & Last
- 14. Asteroids shape & color
- 15. Asteroids shape & color ● Deeper holes to create a chiaroscuro effect ● Uniformed colors to give an homogeneous look ● ● Rough surface to emphasize lights and shadows Enlarged sizes (16, 20, 24 -> 18, 21, 24; 20)
- 16. Animation & 3-point light
- 17. Animation & 3-point light ● Uniformed style and color of the fleet ● Gave a roll movement to all elements ● Added blinking red lights ● 3-point lightning system (key, fill, rim) ● Icy effect to asteroids ● Bright colors to dangerous asteroids ● Enlarged sizes (18, 21, 24 -> 18, 24, 30) ● Additive halo to spaceships
- 20. Tips ● ● ● ● ● Create a guideline with a homogeneous style Use vector graphics whenever it is possible Proceed step by step and work in very close contact with developers Use friends as testers without giving them hints Enjoy!
- 21. Past & future
- 22. New & Noteworthy (Games US, 2011-09-03)
- 23. New & Noteworthy (Arcade IT, 2011-09-03)
- 26. Paid vs Free Up to: 2012-10-18; Source: iTunes Connect
- 27. Original vs Pirated Up to: 2012-10-18; Source: custom analytics
- 28. Geographical distribution Up to: 2012-10-18; Source: iTunes Connect
- 29. Tapsteroids as F2P ● Doesn't fit the F2P business model: no consumable items! ● We don't want a “lite + IAP” freemium solution. ● ...advertising... ● ● We want to monetize all user-base, but better than using ad-banners. Advertising made useful... – Score multiplier... – Extra life!