2. * More than half of gay men (53%) report that they like to keep up with the
styles and trends- compared to less that one third (30%) of heterosexual men.
*Nearly half report that they tend to upgrade to the latest model or version of
product- compared to just over one third (35%) of heterosexuals.
* Gay men travel alone and spend 30% more on their trips than
heterosexuals. They are more likely to take leisure trips and travel
internationally.
* 30% of Fire Island homeowners earn a HHI of $300,000 or greater and 22%
earn $500,000 or greater.

3. The Concept
DN and Co. will be taking over a house in Fire Island’s Cherry Grove
for the Summer, throwing weekly invite cocktail parties, where we will be
promoting your brand or product.
In addition, DN’s Fire Island House will give party attendees an opportunity
to experience the brands in a relaxed, fun, exclusive environment.
Sponsors will also be attached to DN’s hugely popular Friday
night party at The Ice Palace (Fire Island’s largest venue), which attracts
upwards of 400 -600 men per week starting July 4th weekend until Labor
Day (also including Memorial Day Weekend).
Why Fire Island?
Fire Island is an exceptional market to be in, as it is a resort community
with minimal commercial saturation.
Cherry Grove/The Pines are hugely popular gay holiday destinations, with
upwards of 120,000 people visiting throughout the summer.
Daniel Nardicio began throwing events 10 years ago on Fire Island, and
Friday nights at The Ice Palace for his party is the place to be.
From Lady Gaga to Kat Deluna, they’ve all performed at his Friday night
Dworld Party.
The Execution
DN and Co. will be moving in on Memorial Day Weekend and
transforming the space as a showplace for brands that compliment each
other, showcasing each brand in it’s best possible light.
For example, in Summer 2011 Stoli & HereTV
coexisted with online retailer Undergear.com for
a season of fun events that offered something
for everyone.

4. Previous partners
of Daniel Nardicio’s
Fire Island house

5. Package values:
• Increased visibility of your brand.
• Official sponsor for 2012 Dworld Friday Night Event at The Ice Palace.
• Logo inclusion on weekly distributed flyers and posters to both the Pines and
The Grove.
• Projection of logo throughout Friday night’s Dworld Event.
• Giveaways and Samples.
• Your Logo on DN promotional shopping bags given away Fridays
throughout the Summer.
• Signage throughout The Ice Palace.
• Inclusion in Summer 2012 calendar.
At the house:
• Signage throughout DN House.
• Giveaways and flyers given to partygoers.
• Branded photos taken weekly with partygoers and your brand.
• Distribution space at The House for any product or literature/
demonstration you would like to provide to party guests.*
(*sponsor is responsible for all printing of banners, any artwork for their respective
brands, and giveaways unless previously agreed to)

6. Digital/ Social Media
Weekly e-blast to 30,000 NYC Gay Men
Weekly Facebook invite ( 5000 followers )
Weekly Twitter (2500 followers)
In conclusion, participation in this unique concept will give you the opportunity
to expose your brand to a revolving group of highly affluent vacationers.
For the price of sponsorship you will be involved in over 14 Saturday
afternoon cocktail parties and 14 Friday night underwear parties, which will
considerably actualize your marketing dollars.
In addition, since Fire Island is a holiday resort, of rotating vacationers, this
ensures that your brand will remain fresh.
Cost for the summer
$20,000
Cost for 4 weekends
(Memorial, Labor, Ascencion & the Pines Party weekends)
$10,000

7. Testimonials
“It was a great pleasure working with Daniel and his crew this summer as
a sponsor of their on-going series of events on Fire Island. Not only did I
feel our brand was extremely well taken care of, but the return for us was
tremendous. Though his team’s consistent efforts, here! TV (and particularly
the here! Online player) was introduced to a whole new audience adding a
hip, young cache to our demographic as well as causing a significant spike in
subscribers. It felt like a wonderfully seamless and symbiotic partnership.“
Josh Rosenzweig,
SVP Original Programming & Development for here! TV
“Daniel – I just wanted to let you know that we are thrilled with the outcome
of our 2011 Fire Island sponsorship. Working with you and Glenn is always
smooth and very professional. We realize that by partnering with you, our
Stoli brand is in great hands! The re-caps and press mentions prove that you
have generated great brand awareness for Stoli in 2011.We look forward to
working with you to develop great programming in 2012.“
Gary Cicerello,
Momentum, Stoli
“As a sponsor of the 2011 Summer Wayward Boys event Daniel and Glenn’s
team in Fire Island surpassed our every expectation. We know that the grass
roots marketing and exposure of our 43 year old brand is golden and who
other than them to get the job done. My only regret was that I wasn’t able to
get to the island to participate personally… However, with all the promotional
material I was seeing here on the West Coast via blogs, emails and various
gay media It was just like being there! Thanks guys!“
John Rutherford,
Owner / Creative Director COLTstudiogroup.com
“UnderGear was one of the 2011 Daniel Nardicio Cherry Grove Sponsors,
and we enjoyed every second of it! The level of professionalism from both
Daniel and Glenn was not only an ease to work with but fantastic exposure
for my client. I never had to worry about my sponsorship dollars getting their
full benefit as both of these gentlemen were constantly incorporating our
brand into everything that they did. On top of everything else the amount of
impressions we received for UnderGear.com far succeeded our expectations.
We look forward to working with them for 2012.“
Matthew Conley,
Account Executive for UnderGear.com

8. Daniel Nardicio
Daniel Nardicio has been called “the Willy Wonka of queer
New York” (Next Magazine), New York’s “gay Howard
Stern” (Edge Boston), and “one of the great gay Americans
of his time” (Noize Magazine). In just eight years, Nardicio
has managed to create an company that includes radio,
online TV, social networking, and events. In 2004 Time Out
NY named him one of the 50 reasons to love New York.
In 2002, Nardicio opened the now notorious Slide Bar
on the Bowery and made it into one of NYC’s top ten gay
destinations (according to the Village Voice’s 2004 Best Of
Issue).
In 2006 he started Dlist.com, which, in its heyday, was one
of the most popular social networking sites for young gay
men on the web. As the Marketing Director for Playgirl,
Nardicio has almost single-handedly breathed life back into the magazine, creating a media
frenzy with photo shoots featuring Levi Johnston and Make Me a Supermodel’s Ronnie Kroell as
well as his upcoming interview with Kathy Griffin.
His weekly podcast, Dlist Radio, has over 40,000 downloads on iTunes, is tied with Kathy
Griffin’s downloads for listeners, and was voted “Best Party Posing as an Internet Radio Show” in
the Village Voice’s 2008 Best Of Issue.
His current creation is a TV/Online talk show with NYC’s most formidable talent as writers. His
current segue into lifestyle design finds him working often in Atlantic City, New Orleans and on
Fire Island. The word of Daniel’s expertise in event promotion and brand building spread to
Europe in 2010 resulting in him being chosen to organize the continent’s largest gay event-
Euro Pride in Warsaw, Poland.
Glenn Payne
Glenn is an experienced media production and marketing
professional living in NYC. He adds his event experience
to a long list of television production credits including work
with Here Media, CBS, TelePictures, SONY, Cablevision, &
A&E.
While freelancing with Here Media, Glenn lent his
production acumen to the world of marketed event
production by assuming a manager role for their biggest
annual party, the OUT100.
Since then, Glenn has worked on numerous event
programs with OUT & HereTV before joining Daniel’s team
last summer, bringing his Summer Home on Fire Island to
life in creative and innovative ways.
Glenn offers a unique charisma to the activations he
oversees while carrying out detailed event execution on-site.