Sample of my Marketing Communiations & Gov\'t Relations work in developing the V & E program for VA Wine Industry with the late Senator Emily Couric. I agree with TJ, "Good wine is a necessity of life for me."

1. “The best of Virginia wines are fresh, graceful,
Winemaking
deeply colored and full of varietal character.”
—NY Times
in Virginia
★
PVCC
Viticulture and
Enology Programs
Map courtesy of Monticello Wine Trail
Piedmont Virginia Community College is a
state supported, nonresidential two-year college, winery door drawing
winery door drawing
one of 23 colleges in the Virginia Community
College Systems. The PVCC service region
encompasses the City of Charlottesville, the
counties of Albemarle, Fluvanna, Greene,
Louisa, Nelson and northern Buckingham.
For further information about Winemaking in
Virginia and the Viticulture & Enology program
contact:
Piedmont Virginia Community College
501 College Drive
Charlottesville, VA 22902
Phone 434.961.5354, Fax 434.961.5270
www.pvcc.edu Piedmont Virginia
Community College

2. “Virginia has every soil, aspect and climate “Virginians can choose from a variety of high-quality “…let us take our soupe and wine together every day, and “Good wine is a necessity of life for me.”
of the best wine countries.” red and white wine, thanks to the dedication and skills talk over the stories of our youth, and the tales of other —Thomas Jefferson.
—Thomas Jefferson. of a growing number of Virginia winemakers.” times. We shall never see better.”
—Senator Emily Couric, SJR 321, Jan. 2001. —Thomas Jefferson.
WINEMAKING IN VIRGINIA: VITICULTURE & ENOLOGY PROGRAM VITICULTURE & ENOLOGY CURRICULUM PROGRAM AGENDA
A PROUD HISTORY
Virginia’s notable success and growing reputation as home to Premium quality wines begin with vineyard management and Regional vineyards rotate hosting each seminar giving
More than 200 years ago, some of the nation’s finest wines have generated the need for knowledge and understanding of grape cultivation, and end students the opportunity to tour the facilities in the area
Thomas Jefferson dreamed of collaborative efforts between the wine industry and educa- with the blending and bottling skill of the winemaker. The and see first hand the vineyards in operation. The agenda
vineyards at Monticello pro- tional institutions to expand the Virginia wine experience. PVCC program follows the seasons, taking students through allows students to grow their knowledge while grapes
ducing wines to rival those of To further the growth and opportunities of the Virginia wine both the vineyard and the cellar experiences. The curriculum grow through the region’s seasons.
Europe. Today, the vineyards industry, Piedmont Virginia Community College offers train- covers planting and pruning, site selection and soil prepara-
and wineries of the Blue ing and experiential learning in partnership with regional tion, pest control, harvesting, blending, fermentation, bottling, • Classroom lecture and discussion on the
Ridge/Monticello region are vineyards and wineries. racking, wine marketing and tasting. specific seminar series topic.
at the forefront of the Virginia Photo courtesy of Monticello Vineyards.
• Experiential learning in the host vineyard or
wine industry. Indeed, the region has come to be known Wines are products of In early Spring, we start in the
the winery cellar.
as “the Wine Capital of Virginia.” dedicated winemaking, first vineyard, pruning and cutting the
class vineyards using choice vines. At the same time, in the • Tour and wine tasting of the host vineyard.
Home to Virginia’s oldest winemaking establishments, fruits of the vine, meticulous cellar we learn the fine art of wine
the region boasts more than 20 farm wineries, the largest con- viticulture and sensitive wine- tasting as a marketing method.
centration in Virginia, producing premium quality wines. In making, all of which contribute
the foothills of the Blue Ridge Mountains, history and tradi- to the creation of distinctive Next, we continue to work
tion as well as the best of new technologies blend together to award-winning wines. Growing outside with site selection and
ensure a vibrant future, fulfilling Mr. Jefferson’s dream. grapes and producing wine are soil preparation. Our cellar work
Among the area’s premium wineries are: Photo courtesy of White Hall Vineyards. both big business and a hobby continues with marketing strate-
for the weekend vintner. To meet the needs of both large and gies and developing a marketing
Afton Mountain First Colony Kluge Estate small vineyards, PVCC offers a series of seminars in viticul- plan.
Autumn Hill Gabriele Rausse Mountain Cove ture (growing grapes) and enology (producing wine). Our
Barboursville Hill Top Oakencroft instructors are internationally known experts experienced In the Blue Ridge/ Monticello Photo no ID Photo courtesy of White Hall Vineyards.
Blenheim Horton Stone Mountain in the fields of viticulture and enology. region, sunshine combined with
Burnley Jefferson Veritas The program: WINEMAKING IN VIRGINIA
Cardinal Point Keswick White Hall Photo courtesy of DelFosse Vineyards.
• Explores new concepts and The study of wine is for the wine aficionado, as well as
DelFosse King Family Wintergreen the heat of summer provides
solutions in winemaking the expert. The Winemaking in Virginia seminar combines
ideal conditions for growing the
for seasonally changing lifestyle with learning. Limited to 55 participants, this
The Blue Ridge/Monticello wine region is, indeed, finest grape varieties. During
vineyards focusing on topics seminar is open to the public for anyone with an interest
a treasure trove of vineyards offering wines of superlative the summer months, we focus
such as: soil preparation, in wine or winemaking. The half-day seminar looks at the
quality. The region consistently produces top fruit and bot- on pest control and canopy
planting and pruning, historical perspective of winemaking in Virginia and con-
tles outstanding wines of great color and flavor, soft and ele- management. In the cellar, we
canopy management, cludes with a wine tasting conducted by students who
gant, clean and crisp, many of which have won state and learn about bottling.
harvesting, blending, fer- have completed the Enology curriculum.
national acclaim! Wine varietals of the region include classic Autumn is a settled milder,
menting, aging, distillation
varietals such as: crisper time, allowing for a
techniques, racking and
slow final development of flavor
bottling. PVCC’s Viticulture and Enology Program is endorsed
Chardonnay Cabernet Sauvignon and aroma in the grapes prior to
by the:
Viognier Merlot • Encourages “winechat,” vintage. Fall is for harvesting,
Jefferson Grape Growers Society
Vidal Blanc Pinot Noir networking and the sharing grape processing and basic
Monticello Wine Trail
Norton: The grape native to Virginia’s wine industry that of ideas, experiences, and analysis of the “must” in the
Virginia Wine Advisory Board
everyone’s talking about! challenges with other wine Photo courtesy of Barboursville Vineyards. vineyard. While in the cellar, we
enthusiasts interested in wine making and marketing, learn about fermentation, blending the grapes Join us for a celebration of wine, food and education with
highlighting the momentum being generated in the and racking. friends in the vineyard!
market place.
Cover photo courtesy of Afton Mountain Vineyards.