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zing noun 2 a : an
enjoyably exciting or
stimulating quality : ZEST

 Merriam–Webster’s Collegiate Dictionary, 11th Edition
Design
Focal Point
  What the eye sees first
  The central theme or message of the visual
Contrast
  The difference between two or more
  elements
  Make it look the same or completely
  different
  Similarities cause conflict
Contrast by Size



    Big            vs.   Little
Contrast by Weight

     Thick vs. Thin
Black Bold Semibold Regular Light
Contrast by Structure
Serif              Script
Book Antiqua       Brush Script
Garamond           Edwardian Script
Times New Roman    Garamond Italic
Sans Serif         Decorative
Arial              Bauhaus 93
Gill Sans          Curlz
Myriad Pro
                   SF Collegiate
Contrast by Form


ALL-CAPS vs. lowercase
Roman vs. oblique
Roman vs. italic
Contrast by Orientation
            V
            E
                Horizontal
            R
 Vertical



            T
            I
                                     d
            C
                                  le
                                g
                               n
                             A
            A
            L
Contrast by Orientation

Tall             Flat
This is tall     This is flat text because it is oriented horizontally
text because     and a long, flat plain.
it is oriented
vertically
and forms a
column.
Contrast by Color / Special Effects
  Cool vs. warm
  Light vs. dark
  Textures and special effects
    With vs. without
Don’t Contrast by Alignment
    1 In the beginning God created the heaven and the
                             earth.
    2 And the earth was without form, and void; and
    darkness was upon the face of the deep. And the
    Spirit of God moved upon the face of the waters.
      3 And God said, Let there be light: and there was
                                                   light.
4 And God saw the light, that it was good:
and God divided the light from the darkness.
Repetition
  Repeating an element, style, point, image, theme,
  or design
  Unifies a presentation
  Maintains a consistency throughout
Hierarchy/Relevance
  Organizing and segmenting the structure of
  the content
  Keeping relevant information together
  Separating irrelevant or indirectly connected
  information
Alignment
  Arranging elements to very few vertical or
  horizontal rules
  Very clean; removes clutter
  Defines and maintains hierarchy
Simplicity
  Giving only important information
   Especially with technical data (charts, graphs, etc.)
  Refraining from too many effects
  KISS
Eye Flow
   What the eye sees first and where it goes from there
   Arrange things “chronologically”
   Timing influences flow
     Gives information one bite at a time
     Keeps the audience from reading all the points before
White Space
  “Rest areas” for the eyes
  Powerful yet most-neglected tool
  Absence suggests cramming and poor planning
  No white space makes for irritating reading
Balance
  Maintaining a proportional visual “weight” of
  design elements
  Balance doesn’t mean symmetry
  Prevents monotony
Eye Candy / Special Effects
  What catches and keeps the eye
  Gives zing to any presentation
  Holds the eye in anticipation for what’s next
  Often ignored; often overused
Psychology
  Knowing mental and physical reactions
  Hardest to learn; takes time and experience
  Subliminal relevance
    Things don’t have to be big
  Color influences psychology
Knowledgeable Recognition
  Once you know about it, you’ll see it
  People often remember by association

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Giving Your Presentations Zing!

  • 1.
  • 2. zing noun 2 a : an enjoyably exciting or stimulating quality : ZEST Merriam–Webster’s Collegiate Dictionary, 11th Edition
  • 4. Focal Point What the eye sees first The central theme or message of the visual
  • 5. Contrast The difference between two or more elements Make it look the same or completely different Similarities cause conflict
  • 6. Contrast by Size Big vs. Little
  • 7. Contrast by Weight Thick vs. Thin Black Bold Semibold Regular Light
  • 8. Contrast by Structure Serif Script Book Antiqua Brush Script Garamond Edwardian Script Times New Roman Garamond Italic Sans Serif Decorative Arial Bauhaus 93 Gill Sans Curlz Myriad Pro SF Collegiate
  • 9. Contrast by Form ALL-CAPS vs. lowercase Roman vs. oblique Roman vs. italic
  • 10. Contrast by Orientation V E Horizontal R Vertical T I d C le g n A A L
  • 11. Contrast by Orientation Tall Flat This is tall This is flat text because it is oriented horizontally text because and a long, flat plain. it is oriented vertically and forms a column.
  • 12. Contrast by Color / Special Effects Cool vs. warm Light vs. dark Textures and special effects With vs. without
  • 13. Don’t Contrast by Alignment 1 In the beginning God created the heaven and the earth. 2 And the earth was without form, and void; and darkness was upon the face of the deep. And the Spirit of God moved upon the face of the waters. 3 And God said, Let there be light: and there was light. 4 And God saw the light, that it was good: and God divided the light from the darkness.
  • 14. Repetition Repeating an element, style, point, image, theme, or design Unifies a presentation Maintains a consistency throughout
  • 15. Hierarchy/Relevance Organizing and segmenting the structure of the content Keeping relevant information together Separating irrelevant or indirectly connected information
  • 16. Alignment Arranging elements to very few vertical or horizontal rules Very clean; removes clutter Defines and maintains hierarchy
  • 17. Simplicity Giving only important information Especially with technical data (charts, graphs, etc.) Refraining from too many effects KISS
  • 18. Eye Flow What the eye sees first and where it goes from there Arrange things “chronologically” Timing influences flow Gives information one bite at a time Keeps the audience from reading all the points before
  • 19. White Space “Rest areas” for the eyes Powerful yet most-neglected tool Absence suggests cramming and poor planning No white space makes for irritating reading
  • 20. Balance Maintaining a proportional visual “weight” of design elements Balance doesn’t mean symmetry Prevents monotony
  • 21. Eye Candy / Special Effects What catches and keeps the eye Gives zing to any presentation Holds the eye in anticipation for what’s next Often ignored; often overused
  • 22. Psychology Knowing mental and physical reactions Hardest to learn; takes time and experience Subliminal relevance Things don’t have to be big Color influences psychology
  • 23. Knowledgeable Recognition Once you know about it, you’ll see it People often remember by association