DT DUBAI 2016 (May 29th) - Rami El Chami (DMS - Choueiri Group) "Carousel Instream - Video Case Study on Dailymotion"

Editor's Notes

1. To start with the brief…
2. ecco wanted us to promote… Now I know what you’re thinking… how can we achieve all these objectives in one single campaign… Before I tell you how, I want to share with you ecco’s values as a company…
3. Ecco believes in challenging…
4. Dailymotion shares the same values… For those of you who don’t know dailytmotion… dailymotion is one of the leading video platforms in the word
5. Why dailymotion?
6. going back to the brief and the campaign objectives… in one campaign, we had to create an interesting experience… We all know that video has the power of sight… Our solution was, an interactive carousel preroll
7. In one preroll ad we included: 2 videos Variety of products Information about each product The results were phenomenal…