1. Shot –
This is an eye level, mid shot,
cutting the top of her head off,
this crease a stringer focus
towards her face, her accessories
and her emotion. From this shot
we can see she’s not wearing a
lot, just a fur rap over, revealing
the top of one of her breast
(showing her feminine body).
Colour –
The main focusing is on her red
hair (symbolises sex, danger,
love, romance, also used an
attention source), her style of
hair is quite unique with in the
music world because the public
recognise her on this album by
her red, flower looking hair.
The whole piece has a tint of
very light pink over the top,
blending in the backdrop more in
with her.
Text –
Her name and the album name is
the only large printed wards. A
little section advertising the fact
that there is a new album with
her latest hits “love the way you
lie” and “ only girl”.
Font –
The font type is extremely
thin, this symbolises her
figure, Poteet, thin, curves
and very feminine.
Mode of address –
In both images of
Rihanna’s face, she’s
looking away from the
camera, looking shy. From
the amount of flesh that’s
showing and the hint of
pink that’s shaded over the
advert, it isn’t aimed at
men but aimed at woman.
Language –
The language that’s used is
informing, it’s giving
information but not
demanding or drawing in
the viewers by using any
personal pronouns, making
there eye’s and mind to be
free on what they focus
on.
Layout –
The background is a large image of the singer, her name and the album’s name is
printed over her, making it clear to the viewers who it is and what it’s called. There
is a pink strip that blends in well with the other images, explaining what this
advertisement if for and what’s involved in it what might appeal to fan’s. Small
image of the album in the bottom right hand corner.

2. Shot –
This is a mid, eye level shot,
it is also the same image
that is pasted onto the
album cover. By doing a
long mid shot, we are able
to see exactly what he’s
wearing and we can also
notice that his arms are
coloured in back, and look
quite comical but artistic.
Mode of address –
From the black, white and
blue background, plus
having a tough male figure
as the main image, this is
advertising the album more
towards men.
Layout –
A larger size image of the
album cover has be spread
across the background with
added bits of information .
There’s a small version of the
album in the bottom left hand
corner and there are company
Language –
logo’s such as “HMV” that are
The language used is advertising and informative, telling
going to sell the album on the
viewers about the guests involved, when it’s out, stores
bottom right hand corner
that will cell it and what it’s called.
Colour –
Different shades of blue
mixed in with black and
white. Together these
colours design quite a
masculine feel to the
whole advertisement.
Font –
The font slowly goes
down in size as you travel
down the page. The title
starts off bold and then
becomes thin . The thick
side is on the side where
an image of a city is, this
could symbolize people
having to change in this
environment, to have
thicker skin to get through
a normal day to day life in
a tough environment.
Text –
The text is white, placed on a
black strip that’s placed on
the image of the rapper.
They have used this black
and white style to make the
text stand out as there is a
lot of white in the
background.

3. Shot –
This is an eye level, mid shot,
showing part of her leather
and metal based outfit. Her
head is slightly tilted down by
she has her eye set on the
camera, giving the impression
that she is looking at the
viewers.
Language –
The language that is used
us informative language,
giving information and
names.
Layout –
A large image of the singer is
spread over the background to
inform people that Rihanna
(name also spread across quite
largely) has released another
album. It’s big because it’s
noticeable, people can see the
image from a distance.
Rihanna’s sign is also in the top
right hand corner, this shows
that this advertisement has
been designed by the same
artists that design her albums.
Colour –
This is a black and white based
advertisement, but the lower text
is coloured in red, this gives off an
old fashion horror book style . The
red text symbolises blood because
the words used for it is “Russian
Roulette”, a killing game. The
main black and white look brings
out her facile features and her
bold makeup design.
Text – Text has been used to tell
people that this is Rihanna, a new
album is being released and
Mode of address –
From a woman's point of
viewer the only thing feminine
about her on this image is her
makeup style and shapely face.
She gives off quite a modern
woman vibe with all of the
black, covered up outfit. This is
aimed towards female to buy
the album.
Font –
The font that has been used is in the style of a
newspaper, or a old horror book as everything has
been layered and printed on.

4. Shot –
A mid, eye level , eye contact
shot has been used to feel
closer to the public that see’s
this advertisement, making
him seem more with them. If
the camera was a a low angle,
that would make him look
powerful and better then
everyone else. But he doesn’t
he wants' look like he mixes in
with the right sort of crowd.
Language –
Informing language is
used, giving information
towards when it’s coming
out and who it’s by.
Layout –
A large image of the artist is
stretched across the
background, making it clear
to people who the artist is.
The titles are at the top, his
name and album name.
Text –
“heart attack” looks like the words have been scratched at, like they literally have been
attacked to suit the title. The artist’s name is the first piece of text that you focus on because
it’s the most important piece of wording on there. The second is the deep violate date, so
people will remember when it’s coming out. A quote from a magazine with three stars shows
the public that it’s worth buying.
Colour –
On the background, light
beige colours have been
mixed in to give off a war
feel, his jacket also
symbolizes war with the
“blending in” war pattern.
The text “heart attact” is
coloured in
red, symbolising blood as
it’s got hear with in the
title.
Font –
There are three types of
fonts being used, one is a
bold and slicked up at the
corners, the second one is
in a flowing , gentle style.
These are right after each
other and could symbolize
that he looks hard and
tough but inside he is
soft, gentle and warm.
Mode of address With all of these beige
and red colours hanging
over a stern male singer,
it’s attracting men that
tend to have it rough or
has had to fight to where
they are now.

5. Evaluation on advertisement's
From researching and analysing all of these advertisements
for digipaks, I have found out that in our background me and my group
will places an image of our main singer/ singers, stretching it across,
making it become the background.
Depending on the mood we settle for, we will place a
coloured hint over the top to create that curtain mood (e.g. Blue for
depression, Red for hot and attractive etc).
The language will be informative, giving information but not
trying to persuade the viewers, allowing them to decide without any
big flashy deals.
On the front we have to include the artists name, the album
cover’s name, when it’s out and possibly where it’s being sold.
The title will be big, bold and sharp looking, this will give off
the impression that this type of music is tough and hard core.