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leveraging social media within the non-profit CONCEPT   EVOLUTION Presented by concept-evolution.com
leveraging social media within the non-profit CONCEPT   EVOLUTION concept-evolution.com AGENDA Overview Strategy Policy SEO Crisis Conclusion
social media aN overview CONCEPT   EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT
CONCEPT   EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT A CONVERSATION WORTH HAVING ,[object Object],[object Object],[object Object],[object Object]
CONCEPT   EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT SOCIAL MEDIA PLATFORMS Facebook - close to 500 million users,  Youtube - Video sharing service with over 2 Billion views per day.  Twitter - Micro-blogging site with nearly 200 million users.  Blogs - perhaps the most overlooked Social Media tool.  Flickr - Photo-sharing service with social tools.
CONCEPT   EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT SOCIAL MEDIA OPPORTUNITIES FOR NON-PROFITS ,[object Object],[object Object],[object Object],[object Object],[object Object]
leveraging social media within the non-profit CONCEPT   EVOLUTION concept-evolution.com SOCIAL MEDIA & GORDON HARTMAN FAMILY FOUNDATION  How it all began... ...now reaching over 30,000 fans and friends.
SOCIAL MEDIA STRATEGY CONCEPT   EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT
leveraging social media within the non-profit CONCEPT   EVOLUTION concept-evolution.com DEVELOPING YOUR STRATEGY Identify Your Audience   Clarify Your Objectives   Develop Your Strategy ChooseYour Tools Measure & Repeat ,[object Object],[object Object],[object Object],[object Object],[object Object]
leveraging social media within the non-profit CONCEPT   EVOLUTION concept-evolution.com MAKE YOUR STRATEGY TANGIBLE  ,[object Object],[object Object],[object Object],[object Object],[object Object]
leveraging social media within the non-profit CONCEPT   EVOLUTION concept-evolution.com WHAT WORKS & WHAT DOESN’T  ,[object Object],[object Object],[object Object],[object Object]
leveraging social media within the non-profit CONCEPT   EVOLUTION concept-evolution.com DON’T GET OVERWHELMED ,[object Object],[object Object],[object Object],[object Object]
CONCEPT   EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT DEVELOP A TEAM ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONCEPT   EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT MEASURE SUCCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONCEPT   EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT MEASUREMENT TOOLS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONCEPT   EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT MEASUREMENT TOOLS ,[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL MEDIA POLICY CONCEPT   EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT
CONCEPT   EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT CREATE A SOCIAL MEDIA POLICY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
social media & SEO CONCEPT   EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT
CONCEPT   EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT LEVERAGE SOCIAL MEDIA IN YOUR S.E.O. ,[object Object],[object Object],[object Object],[object Object]
CONCEPT   EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT YOUTUBE AND S.E.O. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
social media in a crisis CONCEPT   EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT
CONCEPT   EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT COOKS SOURCE MAGAZINE ,[object Object],[object Object],[object Object]
LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT MR. PEANUT SUPERBOWL PROMO ,[object Object],[object Object],[object Object],CONCEPT   EVOLUTION concept-evolution.com
LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT UNITED BREAKS GUITARS ,[object Object],[object Object],[object Object],[object Object],CONCEPT   EVOLUTION concept-evolution.com
CONCEPT   EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT EFFECTIVE SOCIAL MEDIA IN CRISIS ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONCEPT   EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT CRISIS RESPONSE ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONCEPT   EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT DIFFICULT AUDIENCE MEMBERS ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONCLUSION CONCEPT   EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT
CONCEPT   EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT SOCIAL MEDIA...IT’S A PROCESS ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONCEPT   EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT ,[object Object],[object Object],[object Object],SOCIAL MEDIA...IT’S A PROCESS
CONCEPT   EVOLUTION For additional information, contact concept-evolution.com All Content Copyright 2010 Concept Evolution, LLC All Trademarks are the exclusive property of their respective owners. digital  |  branding  |  strategy

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Leveraging Social Media Within the Nonprofit

  • 1. leveraging social media within the non-profit CONCEPT EVOLUTION Presented by concept-evolution.com
  • 2. leveraging social media within the non-profit CONCEPT EVOLUTION concept-evolution.com AGENDA Overview Strategy Policy SEO Crisis Conclusion
  • 3. social media aN overview CONCEPT EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT
  • 4.
  • 5. CONCEPT EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT SOCIAL MEDIA PLATFORMS Facebook - close to 500 million users, Youtube - Video sharing service with over 2 Billion views per day. Twitter - Micro-blogging site with nearly 200 million users. Blogs - perhaps the most overlooked Social Media tool. Flickr - Photo-sharing service with social tools.
  • 6.
  • 7. leveraging social media within the non-profit CONCEPT EVOLUTION concept-evolution.com SOCIAL MEDIA & GORDON HARTMAN FAMILY FOUNDATION How it all began... ...now reaching over 30,000 fans and friends.
  • 8. SOCIAL MEDIA STRATEGY CONCEPT EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. SOCIAL MEDIA POLICY CONCEPT EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT
  • 18.
  • 19. social media & SEO CONCEPT EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT
  • 20.
  • 21.
  • 22. social media in a crisis CONCEPT EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. CONCLUSION CONCEPT EVOLUTION concept-evolution.com LEVERAGING SOCIAL MEDIA WITHIN THE NON-PROFIT
  • 30.
  • 31.
  • 32. CONCEPT EVOLUTION For additional information, contact concept-evolution.com All Content Copyright 2010 Concept Evolution, LLC All Trademarks are the exclusive property of their respective owners. digital | branding | strategy