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Consumer Intent Through Social Media
                                           Scott Hoffman




Wednesday, January 27, 2...
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                                                                /8)9$:"$'%$;1$.9)$9%4,/+$<...
In 2009, more data
                    was generated by individuals than in the entire
                    history of mank...
But which piece of
                                data to follow?


Wednesday, January 27, 2010
Status update




Wednesday, January 27, 2010
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        ...
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                                               "#-%/0%1$2,$#)%$33",$-

                            ...
and in real time




Wednesday, January 27, 2010
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                   /,&012)3)4&)&')*"#"$%&'5



                                                ...
Status updates are the   scott@cliqology.com
                              window to our soul           Twitter: @cliqolog...
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Status Updates are the Window to Your Soul

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This presentation was delivered on Feb 2, 2010 at the Engage 2010 Summit sponsored by WebTrends. The presentation was originally titled "Discovering consumer intent through Social Media" but most people thought that my summation slide "Status Updates are the Window to your Soul" was more fitting.

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Transcript of "Status Updates are the Window to Your Soul"

  1. 1. Consumer Intent Through Social Media Scott Hoffman Wednesday, January 27, 2010
  2. 2. !"#$%& $'()$%*+,*)$-%-.+/',%*0$ /8)9$:"$'%$;1$.9)$9%4,/+$<)=,/$$ 12#$-/3',4,-/')$5))6+7 !"#$$%&'&%()*%+',%$"%%-' !"#$%&&'()$"#*$+ 34567'.#//#0-'.0-$*/1'2+%&+ 345 ,-..-&/(,&/0*.1(2+$)+ Wednesday, January 27, 2010
  3. 3. In 2009, more data was generated by individuals than in the entire history of mankind through 2008. Andreas Weigend Chief Scientist at Amazon Wednesday, January 27, 2010
  4. 4. But which piece of data to follow? Wednesday, January 27, 2010
  5. 5. Status update Wednesday, January 27, 2010
  6. 6. !"#$%&%$'$()*+,('"*'($-*$"%,.(.+*,'$(/0+ ,1&-2*+(3"#$%&$()01-4(1,42+5%,2(3-*,$( Evolution !"#$"%&''&%()*++(%+,-*% '0(61%-4(,2)(,1&-2*+(30)2+($'*'%0,$( of updates .*"%/..&01123+45*213678 "''3788%429:,2'8%", Wednesday, January 27, 2010
  7. 7. !"#$%#&'"($"# !"#$%&''&()$ @%&A$, *(%%+,*&-'$*'&*./$0+,$1-2$ )*+'&,-.$#/*%01 <=1'"$11-2->'"&"+$ ()$/6-67/$701-6+/$*()6-&)&)8 345/" .$/1-2-3$4'& :",'"$-;$#&', 5'6$1#7,$ 3=1'+ )$&%+8-!"9'"$1 !4=+&#'*" monthly clicks from )?*%#1 status update URLs. Wednesday, January 27, 2010
  8. 8. !!"#$%#&'(#)*++*$,#)$,-.+/#0121#*,-3%,3-#453%5 6%3#7$5-*,8#5-6-45#4796-35#6-#+365-#$,:3#73%#;33<1## >.3/#6%3? '=" A3)6+3 &@"#6%3#5-*++#!@( Wednesday, January 27, 2010
  9. 9. !"#$%&&%'(#)*+*,)#,-.+*/)#-/0#.+1 20'$#34#$%&&%'(#,(%5,/#6%)%*'0)#'(#7+8/9'': !"#$"% &'((&)"*+,,($&-."/($&#0$" )1(*#2#*"3,4$5"$4/()"0,"1,05+*&) !"#$%&''&()$*+,+-*$-./,+0*$1+200+*3$ .04$/,5 62&++04 Wednesday, January 27, 2010
  10. 10. !"#$%&'()*%+,'%-(.")$- "#-%/0%1$2,$#)%$33",$- Status updates are personal !"!#$%&"'()**+,$-.,/0123 4$(!5$--)63$.-$789&+5 Wednesday, January 27, 2010
  11. 11. and in real time Wednesday, January 27, 2010
  12. 12. !""#$%"&'(')$*+,,-./$01"2*$*"$),*$*3,$#45$ .*4&*,#6$7,+$5,4&8$',+$9"18$',+$+"&:"2*$&"2*(',6 ;,4#5$<"&$%5$',+$4''"('*(')6$=,4>,/ Wednesday, January 27, 2010
  13. 13. !"#"$%&'()*"#"$%&'()+,-.-) /,&012)3)4&)&')*"#"$%&'5 Status updates tell about lifestyle Wednesday, January 27, 2010
  14. 14. Status updates are the scott@cliqology.com window to our soul Twitter: @cliqology Wednesday, January 27, 2010
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