Social networking has taken on a completely new paradigm shift. So much so that the leading brands too are foraying into the social media sphere for their promotions, image management, extensive customer reach, communication and other online activities.

1. Leverage Your Social Presence with Facebook Analytics
Social networking has taken on a completely new paradigm shift. So much so that the leading brands too are
foraying into the social media sphere for their promotions, image management, extensive customer reach,
communication and other online activities. Facebook as a social networking portal has gained significant
popularity amongst individuals as well as enterprises. Purpose-built analytics solutions allow enterprises to
increase and measure the online effectiveness of Facebook and social networking campaigns. These social
networking platforms offer a complete new level of measuring interactive marketing, maximizing retention,
broadening the reach and generating more revenue.
Using the Facebook Analytics Solutions
Today’s best service providers have come up with Facebook analytics tools that help organization and various
brands to evaluate the success of Facebook campaigns by utilizing a combination of analytical tools. The results
here are fast and are useful in tracking valuable information, attaining real-time distribution and engagement. In
addition to that, there are Facebook metrics that helps in attaining instant feedback on the way the online content
performing to be able to optimize products, campaigns, features, communications quicker.
At the same time, there is an “easy-to-use” virtualization interface that helps in offering both drill-down capacities
as well as trending views. These innovative social media analytics tools offers perceptive insights faster and offers
smarter, better operating decisions.
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Along with Facebook analytics, social analytics too have become an essential component of social networking.
Eminent service providers have introduced new age social media analytics tools. Some of the services are as
follows:
 Offers real time information and perceptive insights to assists the users in making better, smarter
operating decisions
 Offers results in just a few seconds for businesses to track user behaviors in real-time as well as attain
instant feedback on what is working and what isn’t. This helps the user to optimize products, features,
campaigns, and interactions on the fly.
 There is an easy-to-use visualization interface provides offering views and drill-down capabilities
 Users can attain faster insights into the key influences based on the K-Factor and viral campaigns, and also
understand what keeps customers engaged, and uncover the levers that can most influence revenues.
Thus with these high-end and innovative Facebook analytics tool you can make the most of social networking
leading to generating greater awareness as well as revenues.