1. Mobiles Ready To Shakeup The E Commerce Business
Facebook's recent IPO raised significant questions. Facebook's user base has been shifting rapidly to
the mobile platform. But the company didn't have a monetization plan in place to tap mobile usage
and was caught off guard. Facebook rallied quickly with a deeper Apple iOS6 integration and updated
mobile apps. The question is, if Facebook- a leading mobile site could be affected, who else could
suffer a similar fate? The answer is- the entire e commerce industry.
The average e tailer has not done much to optimize his or her business for the mobile platform.
Consider this; many companies in the Internet Retailer 500 list don't have websites optimized for
websites, let alone websites optimized for mobile shopping. How can this be a problem? More than
20% of all online shopping happens through mobile devices. And this number is growing with every
passing year. If this is not enough to convince you, think about this. Mobile shopping experiences that
can actually translate to a sale fall by 75% without websites that have been optimized for
shopping/purchasing.
Many e tailers will say that their users are not yet ready for mobile based shopping but they would be
in for a surprise if they check their logs. In some cases, 20% or more of their customers may be
coming to them through mobile. But the conversions rates have another story to say.
Mobile users are often looking to fulfill desires or complete other tasks while they have a moment to
spare. Like when they are waiting for a bus, or taking a taxi ride or even between meetings. They
want a shopping experience that will make it easy to fulfill those needs. If one website doesn't give
them what they want, others will. Some e tailers have even gone public with information concerning
mobile usage.
What can e tailers do to optimize the opportunity that mobile offers rather being swept away by it?
Selected mobile merchandise
On a desktop, consumers may have the time to go through many items but on a mobile they are
snatching spare moments. They want to see what they want right away. If you provide them this, they
will be more inclined to purchase right away. Tracking preferences/usage and presenting desirable
items will become easier if you can get people to log in. This is especially true when if you take the
aid of cross platform schemes such as those supported on Facebook or Twitter.
Make mobile work for you
Think about what would happen if you could whisper that a product that a consumer was looking for is
now available, and you even give them a coupon for it, into their pocket? A push notification on a
mobile can do exactly that. You can go further with a payment link to complete the sale then and
there.
Provide a good shopping experience
Nothing will kill a user's shopping experience more than an interface that is suited for a desktop and
not a mobile. Waiting for images to load while surfing a slow internet connection can also be a killjoy.
Format your e tail sites that user's can easily navigate it through a smart phone, without excessive
pinching and dragging. Also use lightweight graphics to make you site load quickly.

2. These steps while not exhaustive can be a great for e tailers who have done little towards optimizing
their site for mobile.
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