Customer satisfaction should be the goal of all profitable businesses today. After all, without your customers, you really do not have a reason to exist, right? However, what if you decided to take your customer service into the next dimension? What if it was not enough to simply satisfy your customers? Here are ideas to help you take your customers from satisfied to delighted in just five easy steps.

1. Beyond Customer Satisfaction to
Customer Delight

2. It is in nearly every customer service
article published, so why are there
not more companies doing it? It is a
mystery indeed, considering that
there is not much else that will make
your customer feel important as
greeting them by name when they
walk through your door.
Address Your Customers by
Name

3. It begins with a simple "thank you" as your
customer is walking out the door, but
appreciation moves well beyond this simple
gesture. A quick handwritten note speaks
volumes about how much you appreciate
your customer's business. You could also hold
a customer appreciation event like a private
sale for regulars or a week of discounts and
donuts to demonstrate your affection to those
who keep your business in the black.
Show
Appreciation

4. When business becomes about rules and policies, you start to
lose happy customers. Empower your employees to bend
negotiable rules for the sake of customer service. Just think of
how many more happy customers you will enjoy when your
customer service representatives transform from policy hounds
to front line reps that live to make their customers happy.
Empower Employees

5. Customers love to see businesses stretch service standards just
for them. Complete a rush job for a regular customer in a bind
without charging extra for the service. Put aside a customer's
favorite product so it is ready and waiting the next time they
come into the shop. Call a customer to let them know a sale on
his regular purchase is coming up. These extra miles really do
not cost a business much in terms of time or money, but they
make customers feel like royalty.
Go the Extra
Mile

6. Some businesses call after a scheduled service to make sure the
situation was handled to the customer's satisfaction. When a
business phones to make sure you are being cared for properly,
it makes you feel important, special and valued. When your
customers come in with an issue or a particularly complex
transaction, follow up with a phone call to make sure they do
not have additional questions or concerns. That one small
gesture will go far in creating the superior customer service you
seek.
Follow Up

7. Superior customer service goes beyond satisfying customers to
amazing and delighting them with your customer service finesse.
These simple steps will make all the difference between a
satisfactory business and one that exceeds customer expectations
time after time.