Mobile coupons let you reach customers on a very personal level, which is not possible with any other method of promotion. Of course that also means you need to be extra careful when you send mobile coupons to prospective customers. You cannot send out coupons in a mass messaging form, unless you want those to end up in the spam folders of thousands of mobile phones.

1. How Mobile Coupons Help You Target The Right Customers With Your Deals And Discounts
Mobile coupons let you reach customers on a very personal level, which is not possible with any
other method of promotion. Of course that also means you need to be extra careful when you send
mobile coupons to prospective customers. You cannot send out coupons in a mass messaging
form, unless you want those to end up in the spam folders of thousands of mobile phones. After all,
no teenager is interested in the deals you are offering on walking sticks and no septuagenarian is
likely to be interested in deals on lingerie that leave little to the imagination. Of course there could
be exceptions, but you cannot hope to base your marketing campaigns on those alone, can you?
So, what's the solution?
Well, its rather simple – you need databases of names and phone numbers of prospective
customers, along with their ages. That way, you can ensure every mobile coupon you send out is
going to reach the phones of people of appropriate ages, as well as gender. However, it still does
not improve the chances of a prospective customer tapping on the notification. Is there a way you
can increase the rate of conversions of your mobile ads?
The answer is a resounding YES!
There are several mobile platforms available out there that let you send mobile coupons to
customers when they are physically close to your shop, say across the street, or just around the
corner. Now these can make a difference in the conversion rates of your mobile ads. After all, if you
are offering a 50% discount on flowers and a man is trying to defuse an explosive situation at
home that happened because he forgot his wedding anniversary for the umpteenth time, you may
get a sale right there. All you need to do is ensure your mobile coupon pops up on the screen of his
smartphone when he is close to your store. You may get an even better result if you run a
restaurant and send out mobile coupons at lunchtime, when your customers are trying to find a
satisfying meal, or during the evening when they are returning home. Just imagine – they are
hungry and thirsty, not to mention considerably stressed, after a hard day's work. Suddenly, they
receive mobile coupons offering 40% discount on delicious pizzas and garlic breads. Can't you just
smell the aroma (of profits, that is)?
The only question that remains is – how can you get such technology on your side? Well, start by
searching on Google. A 5-minute search will get you the names of at least 5-6 companies that offer
mobile location based services. Sign a deal with one of these companies and you can start
sending out the right mobile coupons to the right customers, from the next week itself. It is that

2. quick and easy. Try it for a month and you will kick yourself for not using this earlier. Why waste
money on renting billboards that most of your customers may never see, when you can get your
offers to them in a more up, close and personal way, and that too at much lower rates? And let's
not forget you don't have to toss those coupons at random targets, either. Food for thought!