Aviation Festival Asia - Top 50 Influencers

Top 50 influencers
in Asia’s aviation industry

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Top 50 influencers
in Asia’s aviation industry
In a quest to deliver a thought-provoking content agenda for
Aviation Festival Asia 2016, we would like to give our
audience a good big picture on the key influencers who have
been at the forefront of driving the aviation industry in Asia, a
very exciting and challenging market to keep an eye on.
The following 50 personalities are from leading airlines,
associations and solution providers that are changing the
Asia’s aviation space. They are chosen based on their
career achievements whether this is innovative strategies,
lifetime dedication or simply because they have inspired
others to do well.
Thank you to everyone who has helped us compile the list
and please feel free to share it with your colleagues.
Warm regards,
Aviation Festival Asia Team
(March 2015)

Tony Fernandes has been the Group Chief Executive Officer of
AirAsia since December 2001.
Prior to AirAsia, he was the Financial Controller of Virgin
Communications London before joining Warner Music
International London in 1989. He was promoted to Managing
Director, Warner Music Malaysia in 1992 and to Regional
Managing Director, Warner Music South East Asia in 1996. In
1999, he was the Vice President of Warner Music South East
Asia.
When the music industry failed to adapt quickly to the Internet,
Fernandes decided to make a clean break. He left his job to
pursue a childhood dream: set up an Asia's first low cost
airline.
Tony Fernandes
Group Chief Executive Officer
AirAsia
Fernandes bought AirAsia from a Malaysian government-owned company in September 2001 for a mere 25 pence, and managed to turn it
into a highly successful budget airline public-listed company. The company grew from two planes in 2002 to a fleet of 90 aircraft, flying over
100 million people around the world to 65 destinations in 18 countries and counting.
Since launching AirAsia, he has received numerous state awards as well as accolades from international press and industry observers.
Notably, in 2010, he was named Forbes Asia Businessman of the Year 2010, the first Malaysian and Asean citizen to receive the award. In
2013, Tony was named 'Innovator of the Year' by CNBC's Asian Business leaders Award (ABLA).

Cai Jianjiang has been President of Air China since February 2007.
Cai graduated from China Civil Aviation Institute, and was appointed as
General Manager of Shenzhen Airlines in 1999.
He joined Air China in 2001 as Manager of its Shanghai Branch, and
subsequently as Assistant to the President and Manager of the marketing
department. In October 2002, he was appointed as Vice President of Air,
and subsequently was appointed as Secretary of the Communist Party
Committee and Vice President of the Company in September 2004.
Cai Jianjiang
President
Air China
Under Cai’s leadership, Air China is expanding into North America. It is the only airline with non-stop services between Los Angeles and
Beijing – a strategy to capitalise on over 100 million Chinese expected to travel overseas in 2015 and Los Angeles is one of their top
favourite destinations. Air China is also the only Chinese carrier with more-than-once daily frequency from the United States to China.

Calin Rovinescu began his term as President and Chief
Executive Officer of Air Canada in April 2009.
Rovinescu first joined Air Canada in 2000 as Executive Vice
President, Corporate Development & Strategy, where he had
oversight for many of the airline’s businesses including: loyalty
management (Aeroplan), regional carriers (Jazz) and
maintenance, repair and overhaul (ACTS). He also designed
Air Canada’s corporatization business model and subsidiary
carve-out strategy for Aeroplan, Jazz and ACTS, which
subsequently surfaced significant shareholder value.
Calin Rovinescu
President & Chief Executive Officer
Air Canada
Rovinescu held the position of Chief Restructuring Officer during the airline’s 2003-2004 restructuring.
Under Rovinescu’s leadership, Air Canada is eyeing Asian expansion with its Boeing 787 Dreamliner as the industry predicts that travel
demand will surge in Asia over the next decades. Its long-term growth strategy is to go beyond the largest hubs in Asia, targeting the new
destinations including New Delhi, Mumbai, and Guangzhuo.

Stefan Pichler has held the position of Chief Executive Officer
of the airberlin group with responsibility for all of the companies
in the group since February 2015.
With 25 years' experience in the aviation industry, Pichler has
unique experience managing low-cost, charter and classic
airlines with profitable route networks. He is thus well
positioned to take the task of restructuring airberlin to ensure
sustainable and long-term profitability for the airline.
Up throughthe end of January 2015, Pichler worked for Fiji Airways,
Stefan Pichler
Chief Executive Officer
Air Berlin
where he implemented a turnaround programme to lead the airline back to profitability. Before joining Fiji Airways he was Managing
Director and Chief Executive of Jazeera Airways, where his successful restructuring programme helped push the airline to profit margins of
over 30 percent.
As Chief Commercial Officer & Deputy CEO at Virgin Blue Airlines he developed the company into one of the most profitable airlines in the
world in 2006 and 2007. At the same time he also founded V Australia, where he worked until 2009 as Chairman of the Supervisory Board.
Before that Pichler was Chairman and CEO of Thomas Cook AG. He has also held a variety of senior positions at Lufthansa, most recently
as Chief Commercial Officer and Member of the Executive Board.

Alexandre de Juniac graduated from the elite Ecole Polytechnique de Paris and
then at the even more elite Ecole Nationale d’Administration, founded by Charles
de Gaulle in 1945 to train the country’s next generation of leaders.
Alexandre was appointed Chairman and Chief Executive Officer of Air France in
2011. Until 2013 he took on the same role at the holding company Air France-
KLM, the alliance that was created through the merger of the two airlines in 2004,
operating the leading long-haul network on departure from Europe.
Alexandre is taking the mission to restructure the Franco-Dutch flag carrier amidst
high cost base, labour unrest, big fuel bills and fierce competition from low-cost
carriers. Under his leadership, the airline returned to operating profit in 2013, the
first in three years after a prolonged crisis.
To keep Air France KLM financially healthy in 2015 and years ahead, especially
after the pilot strike in 2014, Alexandre is planning to adjust some of the airline’s
long-haul flight plans in several markets, especially Asia where it has more
capacity and will become a larger market than North America.
Alexandre de Juniac
Air France KLM

Christopher Luxon was appointed Group General Manager
International Airline at Air New Zealand from May 2011 and
took over the role of Chief Executive Officer on 1 January 2013.
Before joining the airline, Christopher was President and CEO
of Unilever Canada, based in Toronto, where he was
responsible for leading Unilever's $1.4 billion Canadian
business and 1,500 employees. He was also a key member of
Unilever's North American Leadership Team.
Christopher Luxon
Air New Zealand
Under Christopher’s leadership, Air New Zealand reported a strong set of financial results for the first half of its financial year 2014. Also,
the airline’s international expansion is much now in Asian markets. Services to Tokyo have increased, and Air New Zealand recently
launched flights to Singapore as part of its alliance with Singapore airlines - which Christopher considers as a key part of the airline’s
Pacific rim growth strategy.

Keisuke Okada is highly respected in the industry for his knowledge, experience,
leadership and personality.
Okada joined ANA as a trainee aircraft engineer in 1974 from University of Tokyo,
School of Engineering. He rose through the ranks and soon held a variety of
managerial posts in the ANA’s Engineering and Maintenance Division, including
roles in Planning and Production Control.
He moved to Headquarters as deputy director of Airline Alliances in 1998, where
he oversaw ANA’s entry into Star Alliance. He was then appointed executive vice
president for Corporate Planning and Cargo Marketing & Services for ANA Group
and promoted to the board in 2004.
From 2007 to 2013 he took responsibility for Alliances and International Affairs
and was also responsible for entire IT services that includes challenges for
process innovations and digital marketing for ANA. During this time period, from
2010 to 2013, he was appointed as a chair of the Star Alliance Management
Board.
In April 2014, he stepped down from the board members of ANA and now serving
as a Senior Executive Adviser for ANA Holdings.
Keisuke Okada
Senior Executive Advisor
ANA Holdings Inc.

Soo Cheon Kim has served as President of Asiana Airlines since January 1,
2014. Kim has been with Asiana Airlines since its founding in 1988, when he
began working in the Sales Office. In Seoul, Shanghai and Guangzhuo.
During his time in China he helped to develop the market and promote sales for
Asiana Airlines in the region. His efforts greatly contributed to Asiana’s current
position as the number one foreign carrier operating to China.
In 2002, Kim was promoted to General Manager of Human Resources
Management and, subsequently promoted Vice President and Senior Vice
President of Personnel & Labor in 2004 and 2005 respectively.
He was promoted again in 2008 to the position of Executive Vice President and
appointed President & CEO of Asiana Airlines’ regional affiliate, Air Busan, in
March of the same year.
In his nearly six years at Air Busan, Kim successfully led the carrier from the
commencement of operations to its first profitable fiscal year in 2010—a record
turnaround for a new airline. He was appointed President of Asiana Airlines on
January 1, 2014 in recognition of his successes at and contributions to both
Asiana Airlines and Air Busan.
Soo Cheon Kim
President
Asiana Airlines

Ivan Chu was appointed as Chief Executive Officer of Cathay Pacific on 14 March
2014, becoming the second Chinese executive in its history. He is also Chairman
of Hong Kong Dragon Airlines.
Ivan joined Cathay Pacific in 1984 and has worked with the Group in Hong Kong,
Mainland China, Taiwan, Thailand and Australia. His senior appointments include
General Manager Southwest Pacific, General Manager Taiwan & Korea, General
Manager Southeast Asia and General Manager International Affairs.
As the CEO of the airline with three years of undistinguished growth, Ivan is taking
a major task of continuing its success. Under Ivan leadership, Cathay Pacific is
eyeing greater and more clearly defined partnerships, a low-cost strategy, and
profitable freight and fleet planning.
Cathay Pacific was named the “World’s Best Airline” in the annual Skytrax World
Airline Awards 2014. This is the fourth time Cathay Pacific has received the
World’s Best Airline honour - the only airline to achieve such a feat. The carrier
also took the title in 2003, 2005 and 2009.
Ivan Chu
Cathay Pacific

Before taking the leader role as President and Chief Executive Officer of Cebu
Pacific Air, Lance Gokongwei worked at various units of Cebu Pacific’s parent
company JG Summit Holdings, a conglomerate founded by his father. His current
positions include President and Chief Operating Officer of JG Summit.
Launched in 1996, Cebu Pacific Air is credited with introducing the low-cost
carrier model in the Philippines. The budget airline began flying to international
destinations in 2001.
Under Gokongwei’ leadership, Cebu Pacific Air began its long-haul services in the
3rd quarter of 2013 The airline is acquiring more aircraft in line with its plan to
introduce more long-haul flights.
Lance Gokongwei
Cebu Pacific Air

Albert Burhan began his term as President & Chief Executive Officer of Citilink in
February 2015.
Albert has the has 20 years of experience in the industry. He served in several
Planning, Operation and Finance position within Garuda Indonesia, before serving
as Vice President Treasury Management (Corporate Treasurer) of Garuda since
2005 until August 2012. In August 2012, he and two other board members
created and started operation of Citilink Indonesia as new entity.
Since then until recently Albert served as Chief Finance Officer of Citilink, which is
now a low cost airline with 33 new A320 fleet, based in Indonesia, 100% owned
by Garuda Indonesia. He has done many aircraft leases, aircraft financing deal,
corporate & debt restructuring, and IPO during his career, including the successful
turn-around of Garuda Indonesia.
As part of Citilink’s turnaround plan, Albert deferred the airline's planned
development of scheduled international routes in 2015 in favour of consolidating
its position within the Indonesian domestic market.
Albert Burhan
Citilink Indonesia

Tim Clark has been a member of the senior management team
since the year Emirates launched and was instrumental in
transforming the airline from a one-route carrier operating off a
dusty runway to a world leader serving more than 120
destinations.
He became President of Emirates airline in 2003 after spending
18 years helping build an aviation empire which owes much to
the route networks he established soon after joining as Head of
Airline Planning.
Tim Clark
President
Emirates
Clark joined Emirates in 1985 after establishing a reputation as a talented route planner during four years at Bahrain’s Gulf Air, which had
recruited him from the now-defunct British Caledonian Airways.
Using this experience, combined with the skills he developed while attaining an economics degree from London University in 1971, he
scrutinised demographic data and passenger statistics to identify profitable new routes for Emirates.
Clark saw potential in routes other airlines had passed over and for the first Emirates route, Pakistan was targeted - a nation which had a
population of more than 150 million people but just one state carrier. Dubai’s strategic location was obvious and services to India soon
followed, laying the foundations for him to build a sprawling network which now connects billions of people.

James Hogan was appointed President and Chief Executive of
Etihad Airways on 10 September 2006, bringing more than 30
years of travel industry expertise to the Abu Dhabi-based
airline.
He has overseen rapid growth of the UAE's national airline,
which now serves 89 passenger and cargo destinations in the
Middle East, Africa, Europe, Asia, Australia and North America
operating a fleet of 77 modern environmentally friendly aircraft.
In July 2008, James signed one of the largest aircraft orders in
James Hogan
Etihad Airways
history for up to 205 aircraft worth approximately US$43 billion at list prices, to meet the airline's ambitious long-term growth plans.
James was named Aviation CEO of the Year in 2008 and Visionary of the Year in 2010 by CEO Middle East Magazine. He won the CAPA
Airline Executive of the Year 2012 Award at the Centre for Aviation's global awards for excellence and leadership in 2012.
Under James’ leadership, in 2014 Etihad Airways introduced The Residence - its luxury flying hotel suite that takes air travel experience to
an unmatched level.

Austin Cheng has been President of EVA Air since early 2013. In this role, he
gives the carrier far‐reaching benefits of his more than 20 years of airline industry
and global transportation experience.
Cheng joined the Evergreen Group in 1984, starting in the Business Department
for EVA Air’s sister company, Evergreen Marine Corporation. He transferred to
EVA Air in 1992, the airline’s second year of service, and proceeded to
successfully fulfil roles with steadily increasing responsibilities.
Cheng gained international experience and perspective as manager in Vienna,
station general manager in Paris and Senior Vice President in charge of the
America Head Office in Los Angeles where he oversaw passenger and airfreight
services nationwide. As Executive Vice President, he led EVA’s Project Division
with extensive responsibilities for planning and operations in almost every area of
the airline’s business.
Under Austin’s leadership, EVA Air is looking to bolster transit traffic from
Southeast Asia to further increase capacity to North America by 15% in 2015.
Austin Cheng Chuan-Yi
President
EVA Air

Juha has 17 years aviation experience with positions in passenger commercial
operations, airport operations, customer fulfillment centre services as well as
cargo.
After 14 years with Scandinavian SAS Group in London, Helsinki, Tallinn and
Stockholm, he managed the Finnair Cargo subsidiary as Managing Director
during 2012-2014, with focus on re-positioning the cargo unit for future growth and
toughening market environment.
Since October 2014, he took over as Chief Commercial Officer for Finnair, with
responsibility for airline's commercial functions, cargo, tour operator and travel
agency units.
Under Juha’s leadership, Finnair is looking to convert its operationally successful
niche strategy, based on capturing Europe-Asia connecting flows via its Helsinki
hub, into sustainable profit.
Juha Järvinen
Senior Vice President
& Chief Commercial Officer
Finnair

A UAE national, Ghaith Al Ghaith is Chief Executive Officer of
Dubai-based flydubai which was launched in 2008.
Prior to flydubai, Al Ghaith had a long track record aviation with
Emirates Airline. Positions included Executive Vice-President
Commercial Operations Worldwide, Area Manager UK and
Ireland, and GM Commercial Operations Europe and North
America.
At the helm of flydubai since its inception on 1 June 2009, he
has brought together a dynamic team to build a fleet of 28
Boeing 737-800 aircraft flying to a route network that spans
more than 50 destinations across the Middle East, North Africa,
Ghaith Al Ghaith
flydubai
Subcontinent, CIS, Asia – and more recently, Central & Eastern Europe.
Al Ghaith is keen to draw attention to how flydubai’s brand livery came about – a striking blend of blue and orange representing Dubai’s
climate, landscape and coastline. With Dubai’s central location, a 5,500km flying range and the airline’s potential 2.5 billion passenger-
base, flydubai’s aircraft acquisition and route expansion show every sign of continuing at its current pace.
Under his leadership, flydubai was named ‘Low Cost Carrier of the Year’ at the 2014 CAPA Awards for Excellence in Aviation held in
Antwerp, Belgium. Awarded to the most innovative and influential carrier in its peer group, flydubai achieved this distinction in just five
years of operation by challenging the conventions of air travel.

Choi Kyu-nam has been Chief Executive Officer of Jeju Air since 2012.
Based in Seoul, Korea, Choi has broad international business experience and
perspective from his cross-border investment and consulting career. Prior to Jeju
Air, Choi demonstrated successful investment track record at global financial
institutions and venture capital companies including Citigroup, Sit/Kim
International and East Gate Capital Management.
Choi also brings a strong government connection, having served as the President
of the Korea Game Industry Agency (KOGIA), governing and promoting the digital
media industry in Korea. It was the Vice Minister level position under the Ministry
of Culture, Sports and Tourism (MCST) in Korea.
Under Choi’s leadership, Jeju Air reported strong recent revenue growth
averaging 34 percent a year since 2010, and is expected to lift its 6 percent
market share in international flights to and from South Korea to more than 10
percent by 2020. The airline is preparing to become the first listed Korean low-
cost carrier with a fourth-quarter IPO in 2015.
Choi Kyu-nam
Jeju Air

Cramer Ball was appointed as Jet Airways’ Chief Executive Officer in June 2014.
Cramer has a broad mix of experience in the airline industry from financial to a
commercial perspective and has held senior positions at Ansett Australia, Etihad
Airways, Gulf Air and Qantas.
A highly respected aviation professional, Cramer has almost two decades of
senior level experience in the aviation industry and completed, earlier this year, a
two year term as the Chief Executive Officer of Air Seychelles, where he led a
major restructuring programme that returned the airline to profitability in 2012 and
2013.
Cramer is tasked to turn around Jet Airways, which flew deep into the red,
struggling under high expenses and adverse operating conditions at the time
when he took the CEO position. He is leading an extensive three-year business
plan to reshape the airline and secure its long-term future.
Cramer Ball
Jet Airways

Jayne Hrdlicka began her term as Group Chief Executive
Officer of Jetstar Group on 1 July 2012.
Jayne joined Qantas in August 2010 as Group Executive
Strategy and Information Technology.
Jayne is a former senior partner with Bain & Company in the
firm’s Customer Strategy and Marketing Practice, and led
Bain’s Customer Practice for the Asia region. She was also an
inaugural member of Bain’s Global Women’s Leadership
Council.
Jayne Hrdlicka
Jetstar Group
Early in her career, Jayne left consulting and spent six years as an executive and was subsequently a CEO of two publishing and
marketing related businesses. She later returned to Bain as a senior leader in the Australian practice.
Under Jayne’s leadership, Jetstar is expanding in Asia via joint ventures in Singapore, Vietnam, Japan and Hong Kong as a key part of the
airline group's long-term strategy.

Barathan (Bara) Pasupathi has been Jetstar Asia’s Chief Executive Officer since
July 2012.
Bara has more than 16 years’ experience in senior roles across the aviation and
energy sectors and was a founding executive of Jetstar Asia, serving as its Chief
Financial Officer from 2004 to 2007. His key achievements include helping to
establish the airline through its merger with Valuair, fleet procurement and fuel
hedging. Jetstar Asia has since become the largest and most profitable low fares
airline in Singapore.
Having held several leadership positions in Singapore, Europe and the Middle
East, Bara has extensive exposure in oil market risk management, aircraft finance
and leasing, and supply chain management.
Bara expanded his aviation and finance experience as Chief Financial Officer for
Middle East-based Jazeera Airways, during which time the airline successfully
listed on the Kuwati Stock Exchange. He also played a key role in the
establishment of Sahaab Aircraft leasing in Kuwait and oversaw the Asia Pacific
Treasury Function for the NASDAQ-listed ModusLink in Singapore, which
specialises in global supply chain management.
Barathan Pasupathi
Jetstar Asia Airways

Yoshiharu Ueki
Director & Chairman
Japan Airlines
Yoshiharu Ueki joined Japan Airlines in 1975 and worked as a JAL pilot about 35 years
before becoming the first ex-pilot to serve as the carrier’s president since February 2012.
He is leading JAL through remarkable stages of rebuilding its business after the carrier
resurfaced from roughly two years of bankruptcy protection.
In a recent interview with IATA in October 2014, Ueki shared his insights on the future of
LCCS in Japan, citing that though LCCs command about 30% of the market in America,
35% in Europe and 50% in Southeast Asia; low cost in Japan would not capture the market
in the same way with only about 8% share at present.
Even when Japan might not be a lucrative market for LCCs in anytime soon, the competition is not less tough, if not so competitive. Ueki
has a simple philosophy to drive JAL going forward: maximize revenues and minimize costs. To him, keeping it simple - by focusing on
the need to deliver the profit - is the key to success.

Arif Wibowo, former President Director of low-cost
carrier Citilink, was appointed as the President and
Chief Executive of the national flag carrier Garuda
Indonesia in December 2014.
The appointment came after Skytrax, the world’s leading
airline rater, certified Garuda as a five-star airline,
leaving Arif with a significant task of maintaining the
airline’s reputation amidst financial losses.
Arif Wibowo
Garuda Indonesia
Arif is not a new face at Garuda. He started his career in the aviation industry with the airline as an aircraft maintenance engineer from
1990 until 1994 and was Garuda’s executive vice president of sales and marketing prior to joining Citilink in May 2012.
Beginning with only nine aircraft — five of which were grants from Garuda — Arif led Citilink to grow into a leading budget carrier that
targets the middle class and young passengers. During the January-to-September period of 2014, Citilink recorded 5.4 million passengers,
double what it carried in the same period last year. Citilink also posted $3.8 million in profit in the third quarter of 2014, a swing up from the
$5.6 million loss from the same period last year.
Citilink has developed during Arif’s tenure, and now has a big business equal to older domestic airlines. Arif is thus the right choice to
continue the success of Emirsyah Satar - the former Chief Executive Officer.

Rahul Bhatia co-founded and built IndiGo into the country's largest
airline in 9 years with a one third market share.
While SpiceJet and Jet have been racking up losses, IndiGo under
Bhatia’s leadership makes money and has been doing so since
2009. In the fiscal year to March 2014, the latest for which official
numbers are available, it reported net profits of Rs 317 crore,
despite weak demand and intense competition combined with weak
currency to hurt performance. With its low costs, efficiency and
reliability of operations, IndiGo is estimated worth a valuation of
$1.3 billion to $1.4 billion.
Rahul Bhatia
Co-Founder
IndiGo
Indigo recently chose 6 banks - Citigroup, Deutsche Bank, JPMorgan Chase, Morgan Stanley, Standard Chartered, and India's Kotak
Mahindra Bank – for its IPO of up to $400 million that is believed to take place in early 2015.
Bhatia’s success mantra for IndiGo is four fold: Conviction, Risk Taking, Relationships and Planning and Operational Excellence.

Rusdi Kirana started out as a teenager selling American 'Brother'
typewriters. His real-life brother Kusnan Kirana put him through
school. Together they set up a travel firm, then Lion Air in June
2000.
Starting with just $900,000 in 1999, Rusdi and his brother have
built Lion Air into the largest airline in Indonesia by number of
passengers flown and fleet size.
According to a recent report by Financial Times, Rusdi is planning
Rusdi Kirana
Co-Founder
& Chief Executive Officer
Lion Group
to take the private airline public soon, and the most recent indicative value of the airline is about $2 billion, nearly double the value of the
listed national flag carrier Garuda Indonesia.
He’s planning for that growth with the largest-ever single commercial order from Boeing in its history, $21 billion placed in 2011 for 230
planes (with an option for 150 more). He followed that up in 2013 with a $24 billion order for 234 airplanes from Airbus, also the largest-
ever single order. A few months ago he did a relatively small $1 billion deal with Italy’s ATR for 40 turboprops. Thus in the last four years
Rusdi has committed to spend $46 billion to expand Lion, which will propel it into a major force in the global airline industry.

Carsten Spohr has been Chairman of the Executive Board and
Chief Executive Officer of Deutsche Lufthansa AG since May 1,
2014.
Carsten has worked for Lufthansa his entire career and had
been running its largest business unit, the passenger airline,
since 2011.
Prior to that Carsten was a personal assistant to the CEO and
Chairman of Lufthansa before assuming responsibility for
Lufthansa’s regional partnerships in Europe in 1998. In 2000, he
Carsten Spohr
Chairman of Executive Board
Lufthansa
became Vice President Alliances & Cooperations with responsibility for managing and coordinating Lufthansa’s partners worldwide,
including the Star Alliance and regional partners. Additionally, in 2003, he assumed responsibility for Lufthansa’s passenger business
strategy and airline holdings. In October 2004, Carsten Spohr was appointed to the Management Board of Lufthansa Passenger Airlines. In
this capacity, he was responsible for hub management, cabin crews and human resources at Lufthansa Passenger Airlines.
Under Carsten’s leadership, Lufthansa is looking to bring back the profitability of the Asian market that has suffered from fierce competition,
especially from players in the Middle East. Part of its strategies also includes launching a new low(er) cost long-haul airline.

Named as Malaysia Airlines' Chief Executive Officer in December 2014, Christoph
Mueller is tasked with the toughest job in aviation: turning around the fortunes of
beleaguered Malaysia Airlines.
Christoph’s current position requires absolutely the best aviation management
expertise, and in particular, a strong record of transformation and turnarounds in
the aviation industry; and his most recent achievement in turning round Irish
carrier Aer Lingus bodes well for his tenure at Malaysia Airlines.
Christoph joined Ireland’s national carrier as CEO in 2009. During his five years at
the Irish carrier Mueller expanded transatlantic services and fended off takeover
bids from Ryanair, Europe’s biggest low-cost airline.
Christoph completed an advanced management program at Harvard Business
School, and before joining Aer Lingus, was executive aviation director at TUI
Travel, an international leisure travel group, and chief financial officer of DHL
Worldwide before it was bought by Deutsche Post AG.
He is the first foreign CEO to head up Malaysia Airlines.
Christoph Mueller
Malaysia Airlines

Patee Sarasin began his term as the Chief Executive Officer of Nok Air in early
2004.
Patee has been a driving force behind the success of the airline, utilizing his
marketing background and experiences and effectively applying them to Nok Air.
Under Patee’s leadership Nok Air has seen continuous growth in terms of
revenue, passenger numbers and destinations, as it reaches from its base in
Thailand across Asia. Today Nok Air has already recovered the initial investment
just after only two years of operation, and she continuously is growing towards a
strong, profitable and a healthy company.
Recently Nok Air entered a joint venture with Scoot to form NokScoot – a very
significant business transaction for Thailand’s low-cost airline sector as it creates
a business unit led by Thailand’s Nok Air and a subsidiary of Singapore Airlines,
arguably one of the world’s top airlines.
Patee Sarasin
Nok Air

Piya Yodmani was named the Chief Executive of NokScoot in July 2014.
NokScoot, a joint venture between Thailand's budget Nok Air and Singapore's no-
frills Scoot.
Before joining NokScoot, Piya has worked at both full-service and budget airlines
for more than 20 years. He spent the past 10 years nurturing Nok Air since its first
days and will continue to remain its Deputy Chief Executive Officer. Previously, he
worked at Thai Airways for more than 19 years. He began his career in 1986 with
the position of General Manager, Northern Region in Malaysia before
accumulating experience in planning department as Department Manager of
Revenue Planning Department, General Manager in Indonesia and also the
Director of Long Term Planning Department.
Under Piya’s leadership, NokScoot will seriously challenge Thai Airways
International that has traditionally held the lion’s share of international traffic
connecting to Thailand’s domestic destination.
With its first flight to China and South Korea in May 2015, NokScoot is also
expected to intensify competition on the Thailand-East Asia market, as longhaul
budget rival Thai AirAsia X had already commenced services to Osaka, Tokyo-
Narita and Seoul in 2014.
Piya Yodmani
NokScoot

Bjørn Kjos has been the Chief Executive Officer of Norwegian Air Shuttle since
2002, leading the Europe’s third largest low cost carrier.
Aviation has been a central part of Bjørn’s life and flying a great interest ever
since he was a child, as his father owned a small airplane. After two years of pilot
training in Mississippi and Arizona in the United States he became a fighter pilot
in the 334 squadron of the Norwegian Royal Air Force, guarding the Norwegian
airspace against Soviet intruders between 1969 and 1975.
After leaving the air force, Bjørn studied law, and is a Graduate from the
University of Oslo. After over 20 years of legal practise, in 1993, he became one
of the founding partners and the Chairman of Norwegian Air Shuttle who took over
the remains of bankrupt Busy Bee. Norwegian started flights on the west coast of
Norway with Fokker 50s in cooperation with Braathens. In 2002, SAS bought
Braathens and terminated Norwegian’s west coast operation. In order to save
Norwegian and its employees, Norwegian turned into a complete Boeing 737
operation and went into head-to-head competition with SAS on domestic routes in
Norway.
Bjørn is now reshaping the low-cost travel across the Atlantic. Under his
leadership, Norwegian becomes the first of the large European low-cost carriers
to expand far beyond the region, today operating a small fleet of 787 Dreamliners
to large U.S.
Bjørn Kjos
Norwegian Air Shuttle

Shinichi Inoue was appointed as Chief Executive Officerof A&F Aviation in
February 2011, which was renamed Peach Aviation in May 2011.
Prior to joining Peach Aviation, Inoue spent eight years at Mitsubishi Heavy
Industries before joining All Nippon Airways in September 1990. From 1990 to
2010, he held various positions as manager in personnel, sales and marketing
sectors, and then joined the Beijing office as a director of administration. In 2008,
Inoue became the director of corporate affairs for Asia, and in 2010, took on the
role of director for the LCC joint venture project team.
Under Inoue’s leadership, Peach Aviation reported an operating profit in FY2013
(the 12 months to 31-Mar-2014) of JPY2 billion (USD19.4 million) - which was
12.7% higher than planned. This is the low-cost carrier’s first full year profit in its
third year of operations, despite Japanese yen's depreciation.
Shinichi Inoue
Representative Director
Peach Aviation

Irish-born Alan Joyce has been Chief Executive Officer and
Managing Director of Qantas since November 2008.
Alan served as founding Chief Executive Officer of Jetstar for
five years from October 2003, establishing its operations in
Australia and across Asia. Prior to his appointment at Jetstar,
he spent over 15 years in key positions at Qantas, Ansett and
Aer Lingus. He was Chairman of the International Air Transport
Association between July 2012 and June 2013.
Alan Joyce
Qantas
Under his leadership, this period has seen Qantas and Jetstar continue to lead the Australian domestic market; the launch of Qantas'
biggest transformation program since privatisation in 1995, the rapid development of Jetstar's pan-Asian strategy; and the sustained growth
of the Qantas Frequent Flyer program.
During this time the Qantas Group has taken delivery of more than 120 new aircraft - over a third of its fleet - and invested in infrastructure,
technology and training to achieve record customer satisfaction.

Akbar Al Baker has been Qatar Airways’ Chief Executive
Officer since 1997. He has been instrumental in shaping the
development of Qatar Airways into one of the fastest growing
and most highly acclaimed airlines in the world – named Airline
of the Year 2012, for the second consecutive year, by global
industry audit Skytrax.
Al Baker has spearheaded the growth of Qatar Airways, which
operated only four aircraft in a regional capacity prior to his
appointment. Qatar Airways currently flies a modern fleet more
than 130 aircraft to more than 140 destinations across six
continents.
Akbar Al Baker
Qatar Airways
He is also leading the development of the multi-billion dollar Hamad International Airport project, which opened its first phase in May 2014
and is now home to Qatar Airways.

Campbell Wilson has been the founding Chief Executive
Officer of Scoot, SIA’s no-frills, low-fare airline, since July 2011.
Wilson joined SIA in April 1996 in Auckland and held marketing
and sales positions in New Zealand as well as Australia. In
2003 Mr Wilson moved to Head Office and held positions in the
Network Revenue Management and Network Planning
departments.
In 2006 Wilson was appointed Vice President Canada, based
in Vancouver. In 2008 he was appointed General Manager
Hong Kong and in 2010 became General Manager Japan,
based in Tokyo.
Campbell Wilson
Scoot
Wilson is leading Scoot in the medium-to-long-haul segment with its unique challenges that are also opportunities. Currently flying a fleet of
six Boeing 777 jumbo jets, Scoot will be one of the first budget carriers with a fleet consisting exclusively of the fuel-efficient Boeing 787
Dreamliners when it takes delivery of the first of 20 it ordered later this year 2015. The fleet’s upgrade is part of Wilson’s plan to target
mainland as the next growth market.

Leslie Thng has been the Chief Executive Officer of SilkAir since September
2012.
Before his current position, Thng has been with SIA for more than 15 years,
during which time he has held positions in head office as well as overseas. He
had served as Vice President of Network Planning for Singapore Airlines (SIA) at
SilkAir (Singapore) Private Limited since December 2011, as well as based in
Frankfurt as General Manager Germany since June 2009. Prior to that he was
based in Italy for one and a half years and before that was in China for more than
three years. He has also worked in the Company's Loyalty Marketing and Network
Revenue Management departments.
Under his leadership, SilkAir is operating the Singapore Airlines Group’s
narrowbody fleet, with a different product, brand and cost base from the parent
airline. While SIA typically flies to major cities, Thng is setting SilkAir to be the
champion of diverse, secondary destinations in Asia, some of which are still
relatively untouched by mass tourism.
Leslie Thng
SilkAir

Goh Choon Phong formally took up the Chief Executive Officer position on 1
January 2011. He is also Chairman of SilkAir, the the regional wing of SIA.
Goh joined Singapore Airlines in 1990 and has held senior management positions
in Singapore as well as overseas.
Goh became Executive Vice President Marketing and the Regions in June 2010.
Prior to that he was President of Singapore Airlines Cargo for four years.Previous
senior positions with Singapore Airlines included Senior Vice President Finance,
Senior Vice President Information Technology and Senior Vice President
Commercial Technology. His overseas assignments were in China and
Scandinavia.
Under Goh’s leadership, SIA has earned many the airline many industry and
travel awards, including Conde Nast Traveler’s ‘World’s Best Airline’ award for the
23rd time, Travel+Leisure Magazine's "World’s Best International Airline" award
for 16 consecutive years and Wall Street Journal "Asia's most admired Company"
award for 18 consecutive years.
Goh Choon Phong
Singapore Airlines

Zhang Xiuzhi is the Chief Executive Officer and Co-Founder of Spring Airlines
since 2004.
She has been instrumental in helping Spring develop a strong market presence in
China’s booming aviation sector catering not only to China’s first time flyer market
but also offering a new range of travel products targeting the increasingly more
sophisticated and price-conscious business segment. A staunch advocate of the
low-cost aviation model, Ms. Zhang has defied the critics and illustrated that not
only could the LCC model work in China – it could thrive!
She has been quick to take advantage of the favourable market conditions in
China, guiding the company on a path of rapid growth and expanding its fleet of
Airbus A320 aircraft in order to build a network that now covers all China’s major
business and tourist routes. She also has developed strong working relationships
with regional governments across China, creating mutually beneficial partnerships
that not only help stimulate economic growth but provide Spring with access to
China’s future economic powerhouses.
Taking the airline international is also a critical part of the company’s revolutionary
strategy. She worked to ensure that Spring became the first private carrier to be
granted a license to fly internationally by the Civil Aviation Authority of China in
2010. Today the company flies to Hong Kong, Macau, Thailand, Korea, Malaysia
and destinations across Japan.
Zhang Xiuzhi
Spring Airlines

Charamporn Jotikasthira was appointed President of Thai
Airways International PCL by the THAI Board of Directors
effective 04 December 2014.
Jotikashira has a very strong background in IT and Finance.
Before joining THAI, he contributed his expertise at Siam
Commercial Bank since 1990.
Jotikasthira is taking Thai Airways through reform in 2015. Hit
by weak tourism after months of political unrest that resulted in
the military government’s May coup last year, the airline is on
track to implement strategies to boost revenue and cut
operating costs.
Charamporn Jotikasthira
President
Thai Airways

Temel Kotil began his career at Turkish Airlines in 2003, serving as the Deputy
General Manager of Turkish Technic. He became the CEO of Turkish Airlines in
2005. He has served on the Board of Governors of IATA since 2006 and on the
Board of Directors of AEA since 2010. Dr. Kotil became president of AEA on
January 1, 2014.
Under Kotil’s leadership, Turkish Airlines was named “Best Airline in Europe” at
2014 Skytrax World Airline Awards. The airline also won “Best Airline in Southern
Europe,” "Best Business Class Catering,” and “Best Business Class Lounge
Dining.”
Turkish Airlines aims to almost double its fleet to 450 aircraft by 2023, up from its
current 263. By the end of this year, it plans to operate 300 jets. The airline
recently expanded codeshare ties with Singapore Airlines to cover destination
beyond Singapore. It is also pushing to establish Istanbul as a transfer hub for
travel between Europe and the US and Asia, mirroring the strategies of top Gulf
carriers located further southeast.
Temel Kotil
Turkish Airlines

Pham Ngoc Minh has been holding key positions at Vietnam Airlines since 1993
when he was Vice President and Director, Southern Regional Office. In 1996, he
was promoted to be the Executive Vice President, Commercial before he was
appointed President & Chief Executive Officer in 2007.
Under Pham’s leadership, VNA is positioning its internationally recognized brand
as a young and modern carrier. In the next three years, VNA is expected to reach
84,9 million passengers with 16,1% growth per annum. The airline is also
expected to reach 101 and 150 modern aircraft in 2015 and 2020, respectively,
making solid steps integrating into the global aviation industry as a truly regional
carrier of choice, which is fully ingrained with Vietnamese traditional culture.
VNA will list its shares on the country's stock exchange by November 2015, and is
in the process of selecting a foreign strategic investor.
Pham Ngoc Minh
Vietnam Airlines

John Borghetti was appointed to the Virgin Australia Board on 8 May 2010.
John has more than 40 years’ experience in the aviation sector having previously
held a number of senior positions at Qantas, including the role of Executive
General Manager for six years prior to leaving the company in May 2009. John is
a director of Energy Australia, the Australian Chamber Orchestra, the New South
Wales Customer Advisory Board, and Chairman of Tiger Airways Australia.
Under his leadership, Virgin Australia is undergoing a strategic repositioning. He
recently expressed no interest in an Asian strategy, preferring instead to remain
focused on Virgin Australia's core domestic network and to work with Singapore
Airlines and not another airline. His practices of restructuring and strategic
partnerships across multiple alliances offer examples for airlines globally to reflect
on.
John Borghetti
Managing Director & Chief Executive Officer
Virgin Australia

Gregg Saretsky joined WestJet in June 2009 as Vice-President
of WestJet Vacations, before being named Executive Vice-
President, Operations, for WestJet in October 2009.
He became WestJet President and Chief Executive Officer in
April 2010.
In 2013 Gregg was honoured by Canadian Business Magazine
as the Top New CEO in Canada, an award bestowed on the
top performing CEO during the first five years of their tenure.
Gregg Saretsky
WestJet
Gregg began his career in aviation with Canadian Airlines in 1985 as a route development planner and rose through the ranks to the
position of Vice-President, Airports, and Vice-President, Marketing, before joining Alaska Airlines in 1998 as Senior Vice-President,
Marketing & Planning. He also served as Executive Vice-President of Flight Operations and Marketing, responsible for the airline's flight
crews, operations, and consumer programs and activities.
While no-frill carriers in Asia and other part of the world are trying to hard to get away from the conventional perception of cheap airlines,
poor customer services; WestJet has raised the bar with its well-admirable friendly caring experience that is changing air travel industry.

Willie Walsh became Chief Executive Officer of International Airlines Group (IAG)
when the company was created in January 2011, joining from British Airways
where he was CEO from October 2005.
IAG is the parent company of British Airways, Iberia and Vueling. It is one of the
world’s largest airline groups with more than 450 aircraft flying to 243 destinations
and carrying more than 70 million passengers each year.
Prior to joining British Airways, Willie joined Aer Lingus in 1979 as a cadet pilot.
He held several management positions in Aer Lingus before being appointed chief
executive of Futura, a Spanish charter airline owned by Aer Lingus in 1998. He
returned to Dublin with Aer Lingus in 2000 where he took up the role of chief
operating officer and was subsequently appointed as CEO in October 2001.
Willie Walsh
International Airlines Group (IAG)

As the Regional Vice President for Asia Pacific at the International Air Transport
Association (IATA), Conrad is responsible for IATA’s activities across the Asia
Pacific region, focusing on serving the regions airline members’ and stakeholders’
needs. He will place a key priority on further developing IATA’s partnerships
across the region, enabling IATA global standards and perspective to deliver
maximum value to the safe, sustainable and profitable development of aviation.
He joined IATA on 1 February 2014.
Prior to joining IATA, Conrad has a career in aviation spanning more than 33
years. He has CEO’d a startup, a domestic, a regional and an international carrier.
He has an intimate knowledge of top brand carriers having worked for Cathay
Pacific, Virgin Atlantic and Emirates.
Conrad has lived and worked in Asia, Africa and Europe and has a broad and
indepth knowledge of strategy and business planning, pricing and revenue
management and airport operations.
Conrad Clifford
Regional Vice President,
Asia Pacific
International Air Transport Association
(IATA)

Bruce Ashby took on the leadership of the leading global airline alliance in
December 2010.
Before his oneworld appointment, he was CEO of the Saudi Arabian carrier
SAMA. Prior to that, he served for over three years as the launch CEO of India’s
IndiGo. Earlier, he spent 16 years in major airlines the USA, where he held senior
finance and marketing roles with United, Delta and most recently US Airways,
where his roles included Executive Vice-President Marketing, President US
Airways Express, Senior Vice President Alliances and Senior Vice President
Planning.
Under Bruce’s leadership, oneworld Alliance brings together 15 of the world's
leading airlines and and around 30 affiliated carriers, which together operate more
than 14,000 daily flights to some 1,000 destinations across the globe. Also, 2014
saw oneworld winning the Skytrax World Travel Awards 2014 World's Best Airline
Alliance.
Bruce Ashb
oneworld Alliance

Michael Wisbrun heads up SkyTeam's Management Team,
overseeing the implementation of the Governing Board's
strategic vision for the future of the alliance.
An aviation industry veteran of 36 years, Wisbrun joined
SkyTeam in 2011 from KLM, where he held various leadership
positions including Executive Vice President of Air France KLM
Cargo, and he served as a member of the Air France KLM
Group Executive Committee.
Under his direction, SkyTeam's global presence has grown
significantly, with new members joining from a number of key
global economic regions, now with relevant positions in Greater
China, USA, Europe and Asia Pacific.
Michael Wisbrun
Managing Director
SkyTeam

Mark Schwab has been Chief Executive Officer of Star Alliance
since January 2012.
He and his team coordinate the development and strategies of
the world’s first and most experienced global airline alliance
from its base in Frankfurt am Main, Germany. Seen today as a
role model for the civil aviation industry the Alliance was
founded in 1997, with the aim of offering worldwide reach,
recognition and seamless service to the international traveller.
By working together closely in Star Alliance, its member airlines
are able to create and enhance products and services which
….
Mark Schwab
Star Alliance
cater to the needs of international travelers, as well as to develop joint IT solutions and to exploit the synergies that such large-scale, global
collaboration can generate.
Prior to assuming his role at Star Alliance, Schwab held numerous positions in the airline industry at United Airlines, US Airways and
American Airlines. Most recently he was responsible for alliance activities at Star Alliance member airline United, where he was Senior Vice
President Alliances. In this role he also served on the Management Board of the Star Alliance organisation.
Schwab began his aviation career in 1975 with Pan American World Airways in Rio de Janeiro and went on to head organisations in Latin
America, Europe and Asia.

Fabrice Brégier was appointed President and Chief Executive
Officer of Airbus on the 1st of June 2012. He is a member of
the Airbus Group Executive Committee.
Under his leadership, Airbus’s net profit soared 59 per cent in
2014 thanks to record deliveries of passenger jets. The aircraft
manufacturer also expects this year its A380 super jumbo
programme to break even as well as its revenue and operating
profits to climb further.
To accommodate its huge orders from airlines in Asia, Airbus
recently signed with Singapore Airlines to establish a flight
training joint venture named Airbus Asia Training Centre
(AATC) to provide pilot training services for Airbus aircraft. This
is major step in the further expansion of Airbus’s global flight
training services.
Fabrice Brégier
Airbus

W. James (Jim) McNerney, Jr. joined Boeing as Chairman, President and Chief
Executive Officer on July 1, 2005.
McNerney oversees the strategic direction of the Chicago-based, $90.8 billion
aerospace company. With more than 165,000 employees across the United
States and in more than 65 countries, Boeing is the world's largest aerospace
company and a top U.S. exporter. It is the leading manufacturer of commercial
airplanes, military aircraft, and defense, space and security systems; it supports
airlines and U.S. and allied government customers in more than 150 nations.
Boeing recently reported a 23 percent increase in core fourth-quarter profit,
sending its shares up 4.3 percent, and forecasting a rise in cash flow to $6.2
billion in 2015.
W. James (Jim) McNerney, Jr.
Boeing

Brian Cook is the Vice President and General Manager for the Global Practice
Travel and Transportation Industry within the HP Enterprise Services business
unit.
In this role, Brian supports our strategy of aligning HP’s industry expertise with our
clients’ business priorities. This includes setting the Travel and Transportation
Group strategy, enhancing the technology portfolio, providing executive
leadership and vision, overseeing client relationships, and developing and
retaining talent—all while bringing our clients the full strength of HP’s capabilities.
Prior to joining HP, he was president of SITA Inc. U.S.A. and head of the Airline
Solutions division of SITA, responsible for all aspects of the passenger services
and solutions business. Previous to that, he was a key member of the
management team that established a dynamic and innovative approach to
creating the first permanent global airline alliance, personally responsible for
developing the frameworks that included the organizational design, structure,
governance, delivery, and development processes.
Brian has more than 25 years of experience developing world-class transportation
industry services and solutions, managing large-scale transformation programs,
and supporting transportation enterprise operations.
Brian Cook
Vice President & General Manager
Global Practice - Travel and Transportation
Industry, HP Enterprise Services
Hewlett-Packard

Vish Iyer is the President of Tata Consultancy Services for Asia
Pacific geography based in Singapore, responsible for
managing TCS businesses across 12 countries in Asia Pacific
including Australia, Japan, China, Hong Kong, ASEAN
countries and South Korea. TCS Asia Pacific has a revenue of
$1 billion and has many ‘national champions’ in the airline
industry (besides Banking, Telecom, and Retail in its customer
portfolio). Over 20 000 TCSers serve Asia Pacific customers.
The region also provides services to its global customers out of
services delivery centers in China and the Philippines.
Vish Iyer
President, Asia Pacific
Tata Consultancy Services
Vish has held key corporate roles in TCS prior to taking charge of Asia Pacific region. As VP and Head of Corporate Strategy and member
of Strategy Think Tank, he drove several initiatives including propagating the company’s brand promise ‘Experience Certainty’,
transforming internal communications using social media and supporting the company’s inorganic growth initiatives. He was subsequently
elevated to the position of CFO-Global Operations, supporting and overseeing the finance function across TCS geographies and app 40
subsidiaries.

23 - 24 February 2016
Suntec Singapore Convention & Exhibition Centre, Singapore
Aviation Festival Asia is where full-service airlines,
LCCs and airports across Asia Pacific and beyond come
to share industry insights and ideas to boost revenues
and profits. It is a unique combination of a premium
conference, in-depth on-floor seminars and a world-
class exhibition.
In 2 days, Aviation Festival Asia brings together the
finest industry minds, delivers cutting-edge thinking and
provides unparalleled networking opportunities.
FEATURING

TO SPONSOR / EXHIBIT / ADVERTISE:
carmen.leong@terrapinn.com
TO SPEAK:
phu.nguyen@terrapinn.com
TO BE THERE:
www.terrapinn.com/aviation-festival-asia
+65 6322 2726
JOIN US IN 2016

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Osman, Nurfika. (2014, December 12). Arif Wibowo appointed Garuda Indonesia CEO. Retrieved from http://www.thejakartapost.com/news/2014/12/12/arif-wibowo-appointed-garuda-indonesia-ceo.html
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Boeing. Retrieved from http://www.boeing.com/boeing/companyoffices/aboutus/execprofiles/mcnerney.page
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Page 51: Biography and photo courtesy of HP.
Page 52: Biography and photo courtesy of TATA Consultancy Services

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