1. Service PVP
 Starbuck’s Objectives:
• Sell more Starbuck’s stuff
• Drive more people in the stores
 What Starbuck’s already has:
• Existing list of reward members
 Their Hurdle:
• Paying too much money to attract and re-acquire customers

2. PowerValueProgram™
What PVP brings to the table!
• FREE ability to deliver your customers additional value added at $ 0 cost
• Can take advantage of the $50.00 cash back “value add” without having to
spend more marketing and PR dollars, therefore not having to cut your profits
in order to give back to their customers
• Communicate Real Value” with their customers via website, email and direct
mail campaigns by using the $50.00 cash back offer to their customers as real
value…

3. How It Come Together!
What You Get & How It’s Delivered:
• Starbucks’ Gift Offer is put together with one of our products – Powerchute
• Email to existing Reward Members And/or out through existing marketing channels
• Customers are driven to a Starbucks Landing Page with Offer
• They buy from the offer and then gift certificate is downloaded to be brought into store to get $50
Starbucks Gift Card