The Shape of Things to Come | March 26th, 2015 @ MCL | Jeremy Tai Abbett

1. THE SHAPE OF
THINGS TO COMEJeremy Tai Abbett | Google, Creative Evangelist | jabbett@google.com | @jeremytai
Mobile Convention London | London, United Kingdom | March 26th, 2015

2. The things we choose to surround ourselves
shape what we become.
@jeremytai

3. @jeremytai

4. @jeremytai

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6. Google Confidential and Proprietary@jeremytai

7. Google Confidential and Proprietary@jeremytai

8. Google Confidential and Proprietary@jeremytai

9. Google Confidential and Proprietary
We shape our tools and thereafter,
they shape us.”
“
- Marshall McLuhan, Philosopher of Communication
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10. Google Confidential and Proprietary
Flickr: jeremytai
TOOLS ARE
AN EXTENSION OF
OURSELVES
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11. Google Confidential and Proprietary
Flickr: jeremytai
@jeremytai

12. Google Confidential and Proprietary
@jeremytai

13. Google Confidential and Proprietary
50 MILLION USERS
Radio 40 years
Television 10 years
iPhone 3 years
YouTube 6 months
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14. Google Confidential and Proprietary 14
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15. Google Confidential and Proprietary

16. Google Confidential and Proprietary@jeremytai

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18. Google Confidential and Proprietary@jeremytai

19. $29 Million $100 Million
EARNINGS 2012 -14
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20. Google Confidential and Proprietary
To get some things right
we have to get some things wrong.
2008 2014
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21. Niels Epting
Institutions will try to preserve the
problem to which they are the solution.”
“
- Clay Shirky, Professor and Author
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22. @jeremytai

23. Humberama
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24. DYMAXION CAR 1933
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27. ACTIONS OUTCOMES
This is where you tend to focus
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28. BELIEFS BEHAVIOR ACTIONS OUTCOMES
This is where you need to focus
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29. Google Confidential and Proprietary
To accelerate the advent
of sustainable transport by bringing
compelling mass market electric
cars to market as soon as possible.
@jeremytai

30. @jeremytai

31. @jeremytai

32. Google Confidential and Proprietary
Organize the world's
information and make
it universally accessible
and useful.
@jeremytai

33. @jeremytai

34. @jeremytai

35. @jeremytai

36. @jeremytai

37. Starting with the most fundamental truths
First Principles
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38. Experience, Gender, Age, Points of view
Team Diversity
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39. Finds ways to disrupt yourself
Complacency
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40. THE IMPORTANT AND DIFFICULT JOB
IS NEVER TO FIND THE RIGHT ANSWERS,
IT IS TO FIND THE RIGHT QUESTION.
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41. Google Confidential and Proprietary
Thank You.
Danke.
Jeremy Tai Abbett
Creative Evangelist
jabbett@google.com
@jeremytai
IF YOU LIVE
THE QUESTIONS
LIFE WILL MOVE YOU
INTO THE ANSWERS