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1
CM TELECOM
Hybrid Messaging
The webinar will start shortly.
12:00 CEST/CET+1
2
Responsible for Hybrid Messaging, CM Security Products (OTP), Product Marketing Support
sjors.dewildt@cmtelecom.com
INTR...
WHAT ABOUT OUR AWARDS
Great Place to Work, Deloitte Tech Fast 50...
CM LEGACY
Active since 1999 and over 15 companies
acqu...
4
Belgium, France, Germany,
Netherlands, UK
EUROPE
China, Hong Kong, Thailand,
Japan, Australia etc.
APAC
South Africa, Ke...
5
OUR SOLUTIONS
Interactive Voice Response, voice commands
for One Time Passwords, etc.
VOICE
IOS, Android, Windows phones...
Our platform is used by some of the world’s
most respected companies
HYBRID MESSAGING
STILL MOST EFFECTIVE
STILL MOST EFFECTIVE
1625 BILLION MESSAGES A2P & P2A in 2015
98% OPEN RATES (vs. 20% ON EMAIL)
90% READ WITHIN 3 MINUTES
9...
PUSH
TECHNOLOGY
FASTER
CHEAPER
RICHER CONTENT
ENGAGING
INTERACTION
3.5 BILLION
SMARTPHONES
IN 2016
SMS
TECHNOLOGY
100% REA...
DYNAMIC MOBILE MESSAGE
ROUTING VIA SMS AND PUSH
HYBRID MESSAGING?
DYNAMIC MOBILE MESSAGE
ROUTING VIA SMS AND PUSH
HYBRID MESSAGING?
YOUR MESSAGE
Sending via our
Messaging gateway
OUR PLATF...
USE HYBRID MESSAGING FOR
14
MARKETING (BULK) NOTIFICATIONS AUTHENTICATIONS
Send your marketing / bulk traffic
in high volu...
USE HYBRID MESSAGING FOR
15
MARKETING (BULK) NOTIFICATIONS AUTHENTICATIONS
Send your marketing / bulk traffic
in high volu...
HYBRID CLIENT CASES
16
PRAKTIJK APP DEMOCRATIC ALLIENCE KWIKPAY
Government / Non profit
One Time Passwords
South Africa
He...
1
7
HYBRID FEATURES
1
8
Secure
Our SDK uses a secure
SSL connection to
retrieve the message
from our server + uses
masked messages
Phone no. v...
19
First time users will be asked to
verify their phone number via a
one time SMS pin-code. Once
verified, push is enabled...
SDK
PHONE NUMBER
VERIFICATION
RECEIVING PUSH
NOTIFICATIONS
DISPLAY MESSAGE
INBOX IN APP
ENABLE YOUR OWN APP
HOWTO SEND A HYBRID MESSAGE?
22
LOGIN.CMTELECOM.COM
HOWTO SEND A HYBRID MESSAGE?
23
HOWTO SEND A HYBRID MESSAGE?
24
HOWTO SEND A HYBRID MESSAGE?
25
HOWTO SEND A HYBRID MESSAGE?
26
HOWTO SEND A HYBRID MESSAGE?
27
WHAT PROBLEMS DOES HYBRID SOLVE ?
28
MORE APP
ENGAGEMENT
REMAIN SECURE
LOWERING COSTS
SEEMLESS EXPERIENCEBROADEN REACH
HYB...
50% OF
THE
SMS
PRICE
HOW TO IMPLEMENT ?
30
Step 1
CREATE
Sign up for CM’s platform
Step 2
DEFINE
Define your messaging
needs (Bulk, OTP, Critic...
THANK YOU
sjors.dewildt@cmtelecom.com
www.cmtelecom.com
Hybrid Messaging: The future of cross platform messaging | SMS, Voice & Push Combined
Hybrid Messaging: The future of cross platform messaging | SMS, Voice & Push Combined
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Hybrid Messaging: The future of cross platform messaging | SMS, Voice & Push Combined

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A webinar hosted by CM Telecom and presented by Product Manager Hybrid Messaging, Sjors de Wildt.

For the full presentation: https://www.youtube.com/watch?v=S-tdIY7clg8

Download our Hybrid Messaging Whitepaper: https://get.cmtelecom.com/hybrid-messaging-whitepaper/

SMS is powerful when it comes to customer engagement. But times have changed, the mobile messaging market has evolved.

There are new, faster and more cost-effective methods like push messaging. CM introduces Hybrid Messaging, the future of cross-platform messaging.

This presentation will introduce you to the benefits of Hybrid Messaging and how sms, push and voice messages can effortlessly be combined in one platform and how this improves the engagement with your audience. You will reach your target audience, whatever the platform.

How Hybrid Messaging can help your business move forward?
SMS enjoys 98% open rate and is still one of the most effective and personal methods of getting your message across.

However, push notifications has risen since the explosion in sales of smartphone apps and is now a standard.
The question is: “How to choose which channel to use to reach your target audience most cost efficiently?”

CM introduces Hybrid Messaging: a dynamic messaging routing platform that automatically delivers your message via Push, SMS or Voice. Use Hybrid Messaging for marketing, notifications and authentication.

Hybrid Messaging is a CM Telecom Product,
We are an experienced global mobile services company using platform innovation since 1999 to help companies engage with their consumers. We enable mobile messaging and payment functionality across a range of critical business processes, including customer interaction, marketing campaigns and mobile CRM. Mobile is the most effective ways to engage with customers. We guarantee you’ll reach your audience, whatever the channel.

We provide mobile solutions, easily accessible through web browsers and mobile applications that clients use to increase engagement.

We are the connecting company that
loves to drive you forward in mobile
Messaging, Payments, Security & Voice

VIDEOS, WEBINARS, WHITEPAPERS & MORE:
* https://www.cmtelecom.com
* https://twitter.com/CMTelecom
* https://www.linkedin.com/company/cm-telecom
* https://www.facebook.com/CMTelecomBV

Published in: Software
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Hybrid Messaging: The future of cross platform messaging | SMS, Voice & Push Combined

  1. 1. 1 CM TELECOM Hybrid Messaging The webinar will start shortly. 12:00 CEST/CET+1
  2. 2. 2 Responsible for Hybrid Messaging, CM Security Products (OTP), Product Marketing Support sjors.dewildt@cmtelecom.com INTRODUCTION PRODUCT MANAGER Sjors de Wildt
  3. 3. WHAT ABOUT OUR AWARDS Great Place to Work, Deloitte Tech Fast 50... CM LEGACY Active since 1999 and over 15 companies acquired 230 + Employees’ number increase everyday Privately owned MORE THAN… 20.000 clients worldwide CM IN FIGURES WE PROCESS More than 1.5 Billions mobile transactions/year SUSTAINABLE & PROFITABLE A sustainable growth to hit 70M€ revenue in 2015
  4. 4. 4 Belgium, France, Germany, Netherlands, UK EUROPE China, Hong Kong, Thailand, Japan, Australia etc. APAC South Africa, Kenya, Cameroon, etc. AFRICA COUNTRIES WE OPERATE IN
  5. 5. 5 OUR SOLUTIONS Interactive Voice Response, voice commands for One Time Passwords, etc. VOICE IOS, Android, Windows phones. Expertise that truly add value to your business APP DEVELOPMENT Hybrid, SMS, PUSH, CM Analytics One Time Passwords, etc. MESSAGING IN-App payment, SMS Premium, Direct Carrier Billing, etc. PAYMENTS Ticketing, payment and notification services for your events TICKETING Authentication, verification and identification tools SECURITY
  6. 6. Our platform is used by some of the world’s most respected companies
  7. 7. HYBRID MESSAGING
  8. 8. STILL MOST EFFECTIVE
  9. 9. STILL MOST EFFECTIVE 1625 BILLION MESSAGES A2P & P2A in 2015 98% OPEN RATES (vs. 20% ON EMAIL) 90% READ WITHIN 3 MINUTES 96% OF SMARTPHONE USERS STILL USE SMS PHONE NUMBER BASED COMMUNICATION SMS
  10. 10. PUSH TECHNOLOGY FASTER CHEAPER RICHER CONTENT ENGAGING INTERACTION 3.5 BILLION SMARTPHONES IN 2016 SMS TECHNOLOGY 100% REACH FROM SMS TO PUSH
  11. 11. DYNAMIC MOBILE MESSAGE ROUTING VIA SMS AND PUSH HYBRID MESSAGING?
  12. 12. DYNAMIC MOBILE MESSAGE ROUTING VIA SMS AND PUSH HYBRID MESSAGING? YOUR MESSAGE Sending via our Messaging gateway OUR PLATFORM The Hybrid Platform detects if push delivery is possible. SMS MESSAGE No app detected or offline Delivery via telecom operator PUSH MESSAGE App detected and online Delivery via push network
  13. 13. USE HYBRID MESSAGING FOR 14 MARKETING (BULK) NOTIFICATIONS AUTHENTICATIONS Send your marketing / bulk traffic in high volumes through our robust platform with high throughput. Notify your users when it matters most with our fast and high delivery rates. Secure your online environments with 2 factor authentications via SMS & Push
  14. 14. USE HYBRID MESSAGING FOR 15 MARKETING (BULK) NOTIFICATIONS AUTHENTICATIONS Send your marketing / bulk traffic in high volumes through our robust platform with high throughput. Notify your users when it matters most with our fast and high delivery rates. Secure your online environments with 2 factor authentications via SMS & Push Exclusive offer, 10% off on our full collection. Valid for next 24 hours. Dear customer, your flight to Dubai has been delayed till 15:00h. Your one time password to login is: 45678
  15. 15. HYBRID CLIENT CASES 16 PRAKTIJK APP DEMOCRATIC ALLIENCE KWIKPAY Government / Non profit One Time Passwords South Africa Healthcare sector Dentist appointment reminders Available in Netherlands Retail Mobile Prepaid top up solution One Time Passwords & Marketing
  16. 16. 1 7 HYBRID FEATURES
  17. 17. 1 8 Secure Our SDK uses a secure SSL connection to retrieve the message from our server + uses masked messages Phone no. verified First time app users will be validated via a SMS code send to their phone number. SMS & Voice fallback If the push message does not arrive due to connection issues, we can send an SMS or Voice message instead. Multi platform Our Hybrid solution delivers push on iOS, Android and Windows phone and what ever will be next! Easy to integrate Use our plugin SDK library to implement the Hybrid service into your app, or use our white label app solution.
  18. 18. 19 First time users will be asked to verify their phone number via a one time SMS pin-code. Once verified, push is enabled and messages can be received. ONE TIME VERIFICATION ENABLE IN APP PUSH MESSAGING
  19. 19. SDK PHONE NUMBER VERIFICATION RECEIVING PUSH NOTIFICATIONS DISPLAY MESSAGE INBOX IN APP ENABLE YOUR OWN APP
  20. 20. HOWTO SEND A HYBRID MESSAGE? 22 LOGIN.CMTELECOM.COM
  21. 21. HOWTO SEND A HYBRID MESSAGE? 23
  22. 22. HOWTO SEND A HYBRID MESSAGE? 24
  23. 23. HOWTO SEND A HYBRID MESSAGE? 25
  24. 24. HOWTO SEND A HYBRID MESSAGE? 26
  25. 25. HOWTO SEND A HYBRID MESSAGE? 27
  26. 26. WHAT PROBLEMS DOES HYBRID SOLVE ? 28 MORE APP ENGAGEMENT REMAIN SECURE LOWERING COSTS SEEMLESS EXPERIENCEBROADEN REACH HYBRID … FASTER DELIVERY
  27. 27. 50% OF THE SMS PRICE
  28. 28. HOW TO IMPLEMENT ? 30 Step 1 CREATE Sign up for CM’s platform Step 2 DEFINE Define your messaging needs (Bulk, OTP, Critical messaging) & price plan Step 3 IMPLEMENT Implement the Hybrid SDK (require the clients’ IOS/Android push certificate) Or use Notifire Step 4 CONNECT Connect the APP to the messaging account, test the connection Step 5 SEND Start sending messages via the Hybrid Platform to the App or SMS inbox
  29. 29. THANK YOU sjors.dewildt@cmtelecom.com www.cmtelecom.com

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