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B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Content Marketing Institute and MarketingProfs

by on Sep 30, 2013

  • 81,259 views

Overview: The State of B2B Content Marketing IN NORTH AMERICA ...

Overview: The State of B2B Content Marketing IN NORTH AMERICA

Greetings Content Marketers,

We have good news to report! B2B content marketers in North America are making strides: 42% consider themselves effective, up from 36% last year.

Moreover, we also can begin to understand why marketers are feeling more confident: For the first time, we asked marketers whether they have a documented content strategy (44% do) and a person who oversees content marketing strategy (73% do). Our findings tell us that there are distinct differences between those who have a strategy and those who do not. Marketers who do are not only more effective but also less challenged with every aspect of content marketing.

Even though we’ve made great strides, the industry is clearly still in the early adoption phase. However, some marketers are seeing substantial success. Read on to find out what a best-in-class content marketer does differently and delve into many other findings as well.

On with the content marketing revolution!

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12 of 2 previous next

  • QasimEisa Qasim Eisa, Team Leader, Senior Sales at Kenza Useful information 4 months ago
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  • ChrisBoudreaux Chris Boudreaux I'd love to see you guys ask brands (1) whether they are empowering employees in social media; (2) how much content employees and the marketers each produce; (3) whether the brand measures business outcomes from employee-produced content; (4) who achieves greater performance in their content (marketers or employees); and (5) whether they plan to increase empowerment of employees in social media. Thanks! 5 months ago
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B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Content Marketing Institute and MarketingProfs B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Content Marketing Institute and MarketingProfs Presentation Transcript