36 Ideas To Grow From Good To Great Content Marketing
In our Content Marketing Master Class, the first exercise is
to develop two ideas. The first is an idea to change or evolve something that you’re already doing into something that would be made better with a Content Marketing Approach.
The second is to create something completely out of the box - and innovative - to how you might revolutionize your content marketing approach.
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36 Ideas To Grow From Good To Great Content Marketing
1.
2. 36 Ideas To Grow From Good To Great
Content Marketing
In our Content Marketing Master Class, the first exercise is
to develop two ideas. The first is an idea to change or evolve
something that you’re already doing into something that would be
made better with a Content Marketing Approach. The second is to
create something completely out of the box - and innovative - to
how you might revolutionize your content marketing approach.
3. The ideas that come out of this
exercise are always affirming,
inspiring and sometimes just
downright genius. So, in the spirit
of sharing some of the best ideas
that we’ve seen, here are 36 ideas
that are the seeds to growing
good content marketing into great
content marketing. Maybe they’ll
inspire you to grow your own....
Disclaimer: Answers were mostly unedited from
our Master Class attendees.
4. #
1
Do a better job incorporating our
brand’s story into the content
we publish.
5. #
2
Educate Clients better - Instead of
content that we think speaks to
students, poll current and future
students about what draws them in.
22. #
19
Video series: interviews with facility
managers to talk about their concerns
and how they are solving problems
for building occupants.
23. #
20
Let our CUSTOMERS create demand
for our service instead of us.
Create online “magazine” with
content THEY produce; recipes,
weight loss tools & tips, etc.,
we “moderate.”
25. #
22
Incorporate storytelling into more
assets (i.e. videos, demos, interactive
assets) to make them less vanilla &
more relevant to things going on
in the world.
26. #
23
Create a content series
(writing, videos) that is completely
unrelated to the job of our
customers, but appeals to them
on an emotional level through
humor/interest.
38. #
35
Library marketing - extract stories
from research questions and turn
them into compelling successes that
create demand for library
research services.
39. #
36
Develop a people section on our
website (300 employees)
that engages! Tells stories!
40. Do you want a private content marketing master class for your
organization? Please contact Robert Rose at
Robert@contentinstitute.com to find out more.
For a list of complete Content Marketing Institute events,
visit http://contentmarketinginstitute.com/events.
The Content Marketing Master Class is a production of
Content Marketing Institute, Publishing Executive and Target Marketing.