36 Ideas To Grow From
Good To Great Content Marketing In our Content Marketing Master Class, the first exercise is to develop two ideas. The first is an idea to change or evolve something that you’re already doing into something that would be made better with a Content Marketing Approach. The second is to create something completely out of the box - and innovative - to how you might revolutionize your content marketing approach.

The ideas that come out
of this exercise are always affirming, inspiring and sometimes just downright genius. So, in the spirit of sharing some of the best ideas that we’ve seen, here are 36 ideas that are the seeds to growing good content marketing into great content marketing. Maybe they’ll inspire you to grow your own.... Disclaimer: Answers were mostly unedited from our Master Class attendees.

# 1 Do a better
job incorporating our brand’s story into the content we publish.

# 2 Educate Clients better
- Instead of content that we think speaks to students, poll current and future students about what draws them in.

# 3 Firm has reorganized
into 4 markets - develop a “why” mission statement for each one.

4 # Be more fearless
in our storytelling by being more vulnerable and human by admitting weaknesses.

# 5 Use emotion-optimized blog
titles not keyword, optimized titles

# 6 Improve how our
sales team is involved in sharing content via LinkedIn. Give them a strategy.

# 7 Less blog posts
about new releases, more posts that show people how to do something step-by-step.

# 8 Documented content marketing
strategy focused on the human (person) not the “persona.”

# 9 Develop a mission
statement.

# 10 Fewer, bigger, better
- don’t try to tell EVERY story.

# 11 Audience engagement -
develop content that encourages all aspects of audience engagement.

# 12 When a customer
makes a mistake, educate the whole customer base in real-time.

# 13 Better segmentation of
content, based on personas.

# 14 Ask customers what
they want to learn more about (regularly).

# 15 Convert white papers
to eBooks.

# 16 Bet on the
future of SEO - create a list of trending keywords for our new site.

# 17 On our website,
every product page should include a button: “Have you used this product? Click to share your story.”

# 18 Build website content
around emotional storytelling theme.

# 19 Video series: interviews
with facility managers to talk about their concerns and how they are solving problems for building occupants.

# 20 Let our CUSTOMERS
create demand for our service instead of us. Create online “magazine” with content THEY produce; recipes, weight loss tools & tips, etc., we “moderate.”

# 21 What is our
TedX?

# 22 Incorporate storytelling into
more assets (i.e. videos, demos, interactive assets) to make them less vanilla & more relevant to things going on in the world.

# 23 Create a content
series (writing, videos) that is completely unrelated to the job of our customers, but appeals to them on an emotional level through humor/interest.

# 24 Sponsor cable TV
shows on history of Wall Street.

# 25 Hosting a health/wellness
conference - invite other professionals, mixed with general public.

# 26 Crowdsourcing of content
- use the engaged community to source and share great content, to append their point of view.

# 27 Creating an emotional
brand connection, affinity for our new product across all touchpoints by solving problems. PR, Outbound, other tools

# 28 Making recruiting sexy,
do video and radio shows. Host events to bring candidates and recruits together and to learn from each other.

# 29 Produce emotionally engaging
video content that highlights our client’s success; don’t produce focused, case study-like videos.

# 30 Engineering heroes -
short documentaries about famous engineers and their stories - engage, educate.

# 31 Interview inspiring people
who use technology to make the world a better place.

# 32 Add “What we’re
reading” section to website highlighting Execs’ recommendations,industry articles, speeches, testimony, etc.

# 33 Make Facebook true
hub of patient interaction.

# 34 Content ideas: Gamification
as a means to create content “wiki-style.”

# 35 Library marketing -
extract stories from research questions and turn them into compelling successes that create demand for library research services.

# 36 Develop a people
section on our website (300 employees) that engages! Tells stories!

Do you want a private
content marketing master class for your organization? Please contact Robert Rose at Robert@contentinstitute.com to find out more. For a list of complete Content Marketing Institute events, visit http://contentmarketinginstitute.com/events. The Content Marketing Master Class is a production of Content Marketing Institute, Publishing Executive and Target Marketing.