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SlideShare... Still a Favorite

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Every day it seems as if a new social media site is created. These new social tools prompt improvements and changes to the other, more classic and original social sites. One favorite social media …

Every day it seems as if a new social media site is created. These new social tools prompt improvements and changes to the other, more classic and original social sites. One favorite social media tool, which has continued to compete with the industry leaders, is SlideShare (www.slideshare.net). SlideShare is a public sharing site that allows businesses and individuals to upload presentations, whitepapers, brochures and videos to share with the world.

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  • 1. I D E A S T O H E L P G R O W Y O U R B U S I N E S S ©Copyright2014.CBIZ,Inc.NYSEListed:CBZ.Allrightsreserved. E very day it seems as if a new social me- dia site is created. These new social tools prompt improvements and changes to the other, more classic and original social sites. One favorite social media tool, which has continued to compete with the industry leaders, is SlideShare (www.slideshare.net). SlideShare is a public sharing site that allows businesses and individuals to upload presentations, whitepapers, brochures and videos to share with the world. By doing so, you can expand your sphere of influence, increase brand awareness, share ideas and possibly generate leads. At the bottom of each resource there are easy share buttons linked to Facebook, Twitter and LinkedIn. SlideShare content spreads virally through social networks like these, as well as through blogs. Anyone can view presentations and documents on topics of interest, download them and reuse or remix for their own work. Therefore, it is important to utilize strategic titles and descriptions for uploaded resourc- es in order to capitalize on search engine optimization (SEO) opportunities. A very popular feature is the enhanced analytics section that tracks how many people have viewed and downloaded your documents. These detailed analytics even include the country or geographic region of those viewers. Perhaps one of the more useful tools for busi- nesses is the built-in contact field that allows you to capture contact information from those who have viewed your documents. This is obviously great for prospecting. And, if you think YouTube is the only video sharing site, think again. As previously mentioned, SlideShare allows you to upload and share videos. They also have Slidecast where you can sync mp3 audio with presen- tation slides to create a webinar. our business is growing yours Marketing SlideShare…Still a Favorite! Article reprinted from Spring 2014GROWTHBIZS T R A T E G I E S It is also important to mention there is an info- graphic directory that was added to SlideShare in July of 2013. This section allows businesses and profes- sionals to upload and share another great resource material – infographics. SlideShare is still free. This is unlike most so- cial media channels that push advertisements, paid updates, etc. While SlideShare does have some paid business features, users can still share and download materials without having to pay one penny. Companies, professionals and students all rave about the usefulness of SlideShare. In a digital world where connectivity is at its peak, SlideShare continues to offer simple tools and features that define “social sharing.” In summary, SlideShare is a great place to share your expertise with the world or learn something new. If you haven’t already visited the site, it very likely will be worth your time to do so. AMANDA MARKOS CBIZ, Inc. • San Diego, CA 858.795.2253 • amarkos@cbiz.com

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