Personal Information
Organization / Workplace
Glasgow, United Kingdom United Kingdom
Industry
Advertising / Marketing / PR
Website
www.brightfire.co.uk
About
This is an exciting time to be involved in the marketing industry. There is a fundamental shift in the way consumers (both b2c and b2b) research and buy products and services. It demands a new approach to reach an audience, deliver the right online experience to drive user engagement and conversion leading to increased leads & sales.
Whilst traditional advertising remains part of the mix for the largest consumer brands, for most organisations the battleground is online; and not everyone can be a winner.
With up to 60% of the buyer journey having typically taken place online before customers engage with an organisation directly, the need for businesses to transform the way they market a...
Tags
inbound marketing
content marketing
lead generation
hubspot
software sales
sales
software marketing
audience building
sales acceleration
inbound14
inbound marketing week
tech heads
joe chernov
it marketing
advertising
squareknot
launch event
crowdfunding
marketing automation
web design and development
website
See more
Presentations
(4)Personal Information
Organization / Workplace
Glasgow, United Kingdom United Kingdom
Industry
Advertising / Marketing / PR
Website
www.brightfire.co.uk
About
This is an exciting time to be involved in the marketing industry. There is a fundamental shift in the way consumers (both b2c and b2b) research and buy products and services. It demands a new approach to reach an audience, deliver the right online experience to drive user engagement and conversion leading to increased leads & sales.
Whilst traditional advertising remains part of the mix for the largest consumer brands, for most organisations the battleground is online; and not everyone can be a winner.
With up to 60% of the buyer journey having typically taken place online before customers engage with an organisation directly, the need for businesses to transform the way they market a...
Tags
inbound marketing
content marketing
lead generation
hubspot
software sales
sales
software marketing
audience building
sales acceleration
inbound14
inbound marketing week
tech heads
joe chernov
it marketing
advertising
squareknot
launch event
crowdfunding
marketing automation
web design and development
website
See more