Identify distinct groups of customers to target innovation more effectively.

1. MARKET SIZING AND SEGMENTATION
By targeting new products and services to the needs of distinct
groups of high-value customers, segmentation develops market
diΩerentiation and drives successful innovation. But MARKET
SIZING AND SEGMENTATION is diΩicult to do well, and even
harder to make useful, if you don’t know what you’re doing. In
fact, segmentation is the Voice of the Customer equivalent of the
proverbial exercise machine that many have but few use.
Applied Marketing Science (AMS) helps companies make the most
of segmentation. We have conducted countless segmentation
studies in business-to-business and consumer markets covering
a range of industries, including heavy equipment, insurance,
medical products, high technology, food and beverages, and
consumer products.
„„By segmenting on customer needs, we focus on the
fundamental issues that determine customer purchasing
behaviors in new products and services.
„„By identifying and evaluating functional and emotional needs,
we create segmentations that inform the development of
product and service features and marketing communications.
„„By ensuring that our clients’ segmentation is integrated with
their existing customer marketing and sales databases, we
allow them to target the segments they identify and make their
segmentation as useful as possible.
„„By determining the most useful segmentation for our clients’
customers using more than one statistical technique, we ensure
their segmentation is as accurate and unbiased as possible.
Start “thinking segments” today. Contact us to learn more.
“If you’re not
thinking
segments,
you’re not
thinking.” Theodore Levitt,
Economist and Author,
The Marketing Imagination
303 WYMAN STREET
WALTHAM, MA 02451
(781) 250.6300 p
(781) 684.0075 f
www.ams-inc.com
info@ams-inc.com