Reddit is a social media powerhouse with about 5 billion monthly page views and 70 million users. Knowing how to effectively market to those users is crucial for any social media strategy. Here are some tips.

1. HOW TO MARKET
ON REDDIT
HOW TO MAXIMIZE YOUR UPVOTES
AND GET TRAFFIC!

2. BASED ON A
STUDY BY
STANFORD
They studied the engagement levels of
132,000 Reddit posts to determine the
optimal strategy

3. BEST TIME: LATE NIGHT & EARLY
MORNING
THE WEE HOURS ARE BEST - BETWEEN MIDNIGHT AND 8AM PACIFIC

4. MORE ON OPTIMAL TIMES
LUNCHTIME IS BEST FOR SUBREDDITS
LIKE PICS, GAMING, AND ATHEISM
NICHE SUBREDDITS CAN BE VERY SPECIFIC
AS TO WHEN IS THE BEST TIME TO POST

5. THE ETIQUETTE OF REPOSTING
REPOSTING FROM “GIFS” TO “SPACE” IS A GOOD IDEA
REPOSTING FROM “FUNNY” TO
“GIFS” IS NOT A GOOD IDEA

6. KNOW YOUR AUDIENCE
USE THE RIGHT TERMS AND COMBINATIONS!
CHECK OUT THIS DATA FROM THE STUDY:

7. A STUDY ON ABRAHAM LINCOLN
THIS PIC OF ABRAHAM LINCOLN RIDING
A BEAR GOT BETTER OVER TIME
THE SAME IMAGE WAS SUBMITTED TO
REDDIT 25 TIMES TO VARIOUS SUBREDDITS
AND SEVERAL DIFFERENT TITLES

8. A STUDY ON ABRAHAM LINCOLN
ITS NEW HEADLINE ON THE 16TH POSTING
GAVE IT A THIRD WIND
THE TITLE WAS SIMPLE:
“MERICA”

9. A STUDY ON ABRAHAM LINCOLN
IMAGE WAS FIRST SUBMITTED TO THE “PICS”
SUBREDDIT UNDER THE TITLE “I’M NOT SURE
I QUITE UNDERSTAND THIS PIECE” - IT GOT
62 KARMA POINTS
OVER ONE YEAR LATER IT WAS POSTED TO
THE “FUNNY” SUBREDDIT WITH THE TITLE
“MERICA” - IT GOT OVER 700 KARMA POINTS

10. A STUDY ON ABRAHAM LINCOLN
EACH IMAGE ON REDDIT WAS SUBMITTED
AN AVERAGE OF 7 TIMES
REDDIT HAS A MEMORY - 45 DAYS. THE
CHANCES OF NEGATIVE REACTIONS TO
REPOSTED CONTENT IS MUCH MILDER
AFTER THAT POINT

11. CONCLUSION
When submissions become successful, it
is difficult to assess how much of that is due
to the quality of the content, and how much
is due to having used a good title, at the
right time, in the right subreddit.

12. PRESENTATION BY
WALLAROO MEDIA
WALLAROOMEDIA.COM
Data from http://cs.stanford.edu/people/jure/pubs/reddit-icwsm13.pdf
Cat pic: http://mousebreath.com/wp-content/uploads/2011/11/cute-sleeping-kitten.jpg
Baby pic: https://lh6.googleusercontent.com/-HnR2cCBkp2Q/UN0JanZmSwI/AAAAAAAAD_8/YKbvvB1uq28/
s530/03-20-2002+039.jpg
Repost pic: http://i.qkme.me/3pro1s.jpg
Abraham: http://laughingsquid.com/wp-content/uploads/bear-lincoln-20110430-150122.jpg
Karma pic: http://i.qkme.me/3okcgc.jpg