From our recent BrandYourself webinar, we cover 10 Easy Ways to Improve Your Online Reputation. We take the sometimes complicated process of improving your online presence and boil it down to 10 things you can start doing right now that can make a big difference towards putting your best foot forward online. For a full recording of the webinar, email sclark@brandyourself.com Need some more help? BrandYourself offers free Do-it-Yourself online reputation management tools as well as custom services. Visit brandyourself.com to get started.

1. online reputation
brandyourself.com
Sabrina clark | director of marketing
10
easy ways To
improve your
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2. You will be googled
Investors
Clients / Customers
Business Partners
Compe4tors
Co-­‐Workers
Even Dates

3. Most people are not
well represented online

4. the negative

5. the irrelevant

6. the “hey that’s not me!”

7. So how can you make sure
you look as good online
as you do offline?

8. Build content you want
people to find and make
sure they find it
SEO

9. Search Engine Optimization
is the process of creating or
improving content to make
sure it shows up as high as
possible for a specific
keyword: YOUR NAME
“

10. seo the basics: factors you should understand
On-Page SEO
• Architecture/ Structure
• Keyword/Content
• Relevancy: Keep it active
• Links
• Social Sharing
Off- Page SEO

11. Google your name1
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• Make sure you are in Incognito or pRivate Browsing
• Google the name on your business card
• Also Google any common misspellings or variations
• Try a few qualifiers: John Smith Real Estate

12. Do a little housekeeping2
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13. Put your full Name in Key places3
good Not so good
@johnsmith
John smith is a Real
Estate agent in NYC
@bigjS151
I am a real estate
agent in NYC
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15. Write unique bios for each site4
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16. Join 1 Social Site & Fill it out completely5
TIP: join the right networks for your industry, follow/engage
the right influencers, comment on industry articles, etc.
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17. Make a schedule & Stick With it6
Keep your sites & profiles
updated. Set a schedule for
content and s4ck with it.
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•Industry Ar4cles
•Relevant News
•Anything you’ve wriQen
•Comment on industry leaders

18. Share Rich media
Images video Presentations
TIP: Fill out all descriptions & tags
7
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19. Purchase a domain name8
yourname.com
yourname.org
yourname.net
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20. snagging your domain name
• Costs about $10 per year
• Make sure you use yourname.com or some variation
with your name in it like yournameonline.com
• Even if you don’t plan on using it immediately, it keeps
someone else from taking it
• Where to get your domain: GoDaddy.com, hover.com
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21. Try your hand at blogging9
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22. Create a hub on the web about you10
There are so many free and easy
ways to build a site. These tend
to rank highest:
• Wordpress
• Tumblr
• Blogger
• about.me
Our Recommendation: WordPress
(flexible design, very SEO friendly)
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23. link your content togetherBonus
JohnDoe.net
Professional
JohnDoe.com
Main
about.me linkedin
slideshare crunchbase
tumblr
twitter
google+
facebook quorapinterest
instagramtwitter
Google considers a link to a website or profile a “Vote” for the content
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25. Need some help?
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We build you the websites
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We build you the websites &
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We build you the websites &
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26. Sabrina Clark
Email: sclark@brandyourself.com
Direct: 845-642-1302
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FreePersonalBrandingConsultation
Call: 315-565-1799