A Search Performance Brief is Brafton's unique approach to SEO content writing. Using industry leading tools, we compile information about the target keyword, the top 20 ranking results on Google and more to determine the best way to approach the topic. Each SPB informs SEO-driven website copy. Learn more about Brafton's SEO content writing services here: https://www.brafton.com/seo/

1. Search Performance Brief
“types of email marketing campaigns”

2. Content Marketing Strategist Notes
Asset Type: New Blog
Asset Summary:
Answer the following questions:
● What does the client do?
○ Content marketing.
● How would you describe this asset in 1-2 sentences?
○ Keyword: types of email marketing campaigns
○ Suggested title: # Types of Email Marketing Campaigns to Employ
○ Inspo:
https://www.maropost.com/9-types-of-email-marketing-campaigns-you-should-be
-using/
○ MarketMuse target: 41
○ Suggested word count: 2,179
● Why did you choose this keyword?
○ Organic traffic potential.
● Is there a specific goal for this particular piece of content?
○ Organic traffic.
● Who is our ideal reader?
○ Marketing directors and marketing managers (influencers to the Decision Maker).
● Where will the new or updated content live on the website?
○ Blog
Initial Research
1. Target Keyword: types of email marketing campaigns
a. Search Volume: 50
b. Keyword Difficulty: 42%
c. KW Intent: Informational
2. Domain Authority: 62
3. Current Ranking (if applicable):
4. Geographic Audience: US
5. Featured Snippet?: N
www.brafton.com

3. 6. Predicted Searches
a.
7. People Also Ask
a.
8. Related Searches
www.brafton.com

4. a.
9. Local Pack
10. Knowledge Panel
11. Featured Video
12. Featured Image
Target Word Count: 2,179 words
Links to Pages - Internal/External + CTA
Identify any internal links that the writer should strive to include so as to encourage further user
engagement with the website, as well as any external links to sites/resources that we wish to
include in our piece of content.
www.brafton.com

5. ● https://www.brafton.com/blog/email-marketing/re-engagement-emails/
● https://www.brafton.com/blog/email-marketing/20-cold-email-subject-lines-that-actually-
get-responses/
● https://www.brafton.com/blog/email-marketing/emojis-in-email-subject-lines/
● https://www.brafton.com/services/email-marketing-consulting/
● CTA: newsletter
Additional Observations/Notes
Editorial Brief
Headline Suggestion(s): “X Types of Email Marketing
Campaigns to Master This Year”
.
● Title Tag: X Types of Email Marketing Campaigns to Master This Year
● Sample Meta Description: Of the numerous types of email marketing campaigns
available to you, which ones are best-suited for your business and marketing goals?
● Target Content Score: 44
○ Current Content Score (if applicable):
Keywords to Include
TIER 1 KEYWORDS TIER 2 KEYWORDS TIER 3 KEYWORDS
email Email (marketing)
campaign(s)
Email marketing platform
marketing Email list Email template
campaign Social media Transactional email
subscriber Email marketing service
Promotional emails Marketing automation
www.brafton.com

6. Marketing emails Email marketing strategy
Welcome email Open rate
Marketing campaign Email marketing software/tool
Subtopics to Address
TIER 1 SUBTOPICS TIER 2 SUBTOPICS
Email campaign types Target audience/readers/followers/subscribers
Email software/tools/platforms sending/lists
automation
strategy
Email goals/metrics/ROI
Questions to Answer
TIER 1 QUESTIONS TIER 2 QUESTIONS
What is an email marketing strategy? Why segment your email marketing list?
What are the types of email marketing? What is the goal of an email campaign?
What are the strategies of email marketing? How to get started with email marketing?
What are the examples of email marketing? Is a newsletter an email campaign?
What are the different types of email
marketing campaign?
What to look for in a good email marketing
tool?
www.brafton.com

7. How do you create an email campaign? How do you build a strategy following email
marketing best practices?
Outline
● Intro
● Subhead 1 - "Email Marketing Campaigns: ROI at Scale"
○ Additional subtopics to address in this section
■ Can reference that email is the highest-ROI channel and has endless
applications for all businesses of every size
■ Strategy
■ Email goals/metrics/ROI
○ Questions to answer in this section
■ What is an email marketing strategy?
■ What is the goal of an email campaign?
○ Additional keywords to include in this section
■ email
■ marketing
■ Campaign
■ Open rate
● Subheads 2-X - "Subheads will be the names of the specific campaign types"
○ Additional subtopics to address in this section
■ Email campaign types
■ Potential options for subheads/types:
● Drip
● Educational
● Brand awareness
● Sales/promo
● Seasonal
● Reengagement/cart abandonment
● Lead nurture
● Newsletters
● Breaking news/company updates
www.brafton.com

8. ● Welcome
● Et al.
○ Questions to answer in this section
■ What are the types of email marketing?
■ What are the strategies of email marketing?
■ What are the examples of email marketing?
■ What are the different types of email marketing campaign?
○ Additional keywords to include in this section
■ Newsletter
■ Welcome email
■ Transactional email
■ Promotional email
■ Email marketing campaigns
● Subhead X - "Launching a Successful Email Marketing Campaign"
○ Additional subtopics to address in this section
■ Target audience/readers/followers/subscribers
■ sending/lists
■ Getting started
○ Questions to answer in this section
■ How to get started with email marketing?
■ Why segment your email marketing list?
○ Additional keywords to include in this section
■ Email template
■ Subscriber
■ Marketing emails
● Subhead X - "Email Marketing Tools and Best Practices"
○ Additional subtopics to address in this section
■ Email software/tools/platforms
■ automation
○ Questions to answer in this section
■ How do you build a strategy following email marketing best practices?
■ What to look for in a good email marketing tool?
○ Additional keywords to include in this section
■ Email marketing platform
■ Marketing automation
■ Email marketing software
■ Email marketing service
● Conclusion
www.brafton.com

9. Additional Observations/Notes
www.brafton.com