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30 content marketing stats to be thankful for in 2014

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30 Content Marketing Stats to be thankful for this holiday season and beyond.

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30 content marketing stats to be thankful for in 2014

  1. 1. . | . ‘ 3), ‘ One Winthrop Square FL5,BosIoHMA 02110 l www. brafton. com l 617.206 3040 w % @
  2. 2. 1. 2014 holiday spending is up NOVEMBER 1 Co n s u m e rs EXPECTED TO SPEND $804.42 ——>oN THE <—— hondays this year (UP 5% FROM LAST YEAR'S $767.27) BRAFTON iiiiiiiiiii re r 05 7 wwwwwwww cm 7 @ 0 0 ° Q O W I i p S q E L3. B I M A C 2 i i O i . b it . i 6i7. 2 C 6 3 O 40
  3. 3. 2. People are buying more online BER? ' W 1 5 % OF CONSUMERS PLAN TO PURCHASE ——> THEIR GIFTS <—— ONLINE this year (UP FROM LAST YEAR'S 51.5%) 4- ' J _. ’,l Ohe Wi rrrrrrrrrrrrr L5. ooooooo A 0 2 I I o I w ww_ rrrrr on. c o m I 6 I7. 22222 40 @ fl % fl
  4. 4. 3. Early shoppers mean quick sales —->29%<-— OF CONSUMERS ALREADY STARTED HOLIDAY SHOPPING (SINCE HALLOWEEN! ) BRAFTON IIIIIIIIIII E r os I wwwwwwww cm I @ O 0 ° Q O W I l p S q F L3. B I M A C 2 l l O l . b it . l 6l7. 2 C 6 3 O 4O
  5. 5. 4. There’s still time — 50% continue to research NOVEMBER 4 MORETHAN eI+ALF+— OF CONSUMERS y RESEARCH GIFTS BEFORE Thanksgiving BRAFTON IIIIIIIIIII E r os I wwwwwwww cm I Q 0 0 ° Q O W I l p S q F L3. B I M A C 2 l l O l . b it . l 6l7. 2 C 6 3 O 40
  6. 6. . | . ‘ 3', ‘ One Winthrop Square FL5,Bosion MA 02llO l www. brafton. com l 6l7.206 3040 w % @
  7. 7. 5. (Almost) all shoppers look online NOVEMBER 5 I _ ‘) 1. ' "1' ‘z p " V I < 7 —->90°/ o<— J4] OF CONSUMERS 1 ‘, // will shop O N Ll N E B 1 THIS HOLIDAY SEASON hi )5’ EITQQCEITTEITI pl. T Thlali con‘ 30 STATS TO BE THANKFUL FOR O h e W I I T I I T I O p S Q u a r e F L5. B O S i O I T M AC 2 I I O I W WW. bbbbb On. C O m I 6 l7.2C6 3040 6 a 0 ° 6
  8. 8. 6. Social does impact purchases iibfi) / o oE CONSUMERS WILL MAKE hoHday purchases ——> BASED ON <—— SOCIAL REFERRALS NOVE M BE R ; (BRAFTON — . FUEL YOUR BRAND
  9. 9. 7. There’s more opportunity to influence buyers online HOLIDAY SHOPPERS CONSULTED 'TVVEflAIE SOURCES ——>To<——— research PURCHASES IN 2013 (FIVE WERE USED IN 2010 ) BRAFTON iiiiiiiiiiiiiiiiiiiii L5. IIIIIIII AC 2 I I o I W WW. rrrrr C O m I B i7.206304O @ O 0 ° Q FUEL YOUR BRAND
  10. 10. 8. Always—on buyers research on smart hones 75%mF SMARTPHONE SHOPPERS PLAN To ——> USE THEIR <—— PHONES FOR HOLIDAY RESEARCH & PURCHASES NOVEMBER 8 II I (I ll. II, I>I II 30 STATS TO BE THANKFUL FOR O I I e W I I I I I I I O D S Q U a F e F L5. B O S I O I I M AC‘ 2 I I O I W WW. bbbbb on. C O m I 6 17.206 3040 w 0 0 ° @
  11. 11. 9. Notjust B2Cs, B2B buyers search for products online 4 % OF 2B BUYERS ' RESEARCH 4oNuNEe FOR PURCHASE DECISIONS ‘=2, BRAFTON — . FUELYOUR BRAND
  12. 12. 10. Shoppers dedicate serious time to product research PEOPLE SPENT ‘ 1 2 '1 5. 8HOURS «Q RESEARCHING ——> POPULAR <—— / " PRODUCT CAT E G O R I ES B EoR HOLIDAYS LAST YEAR 30 STATS TO BE THANKFUL FOR O I I e W I I I I I I I O D S Q u a F e F L5. B O S I O I I M A0 2 1 1 0 I W WW. bbbbb on. C O m I 6 17.206 3040 w 0 0 ° @
  13. 13. 11. Brands cash in on year—end sales NOVEMBER 11 MANY NON—HOLIDAY BUSINESSES SEE UP TO OF THEIR TOTAL SALES ——> IN THE LAST <——— 2 MONTHS OF THE YEAR BRAFTON FUEL YOUR BRAND
  14. 14. .. —v E II . n A » I3. -"I " I -. T. ‘ F’ v I I A I — V T ; . . - , I, , ~— V ~ T ‘ W : oi . ‘ _ __ Q I , . . . ~ . . _V, 2* I v - KEV ’ ,3‘ I . TV »- — V _‘I 'i""" ".1 T 'D. , ' I 1.? I 1 I LI. »_ ‘ ‘L ~ I: _ «I I I T II F . ._ ( I *4-'I. ,_ IAI. ._. -I I I I I _ I I I ~_ . . '1 : "‘~ . _' ‘H ‘ V -. , T K. . I A V -. . - . . - _ 4 1 One Win1hrop Square FL5.BosIon MA 02110 I www. brafton. com I 617.206 3040 % @ —". FUEL YOUR BRAND
  15. 15. 12. Marketers have strategies where customers are active 70%+ OF BRANDS WILL DEDICATE 50%-I-OF THEIR DIGITAL BUDGETS SEARCH & SOCIAL THIs HOLIDAY sEAsoN BRAFTON . ... ... ... . H. F .5 I wwwwwwww cm I @ 0 0 ° Q O W I I p S q F L3. B I M A C 2 1 1 0 I . b it . I 617. 2 C 6 3 0 40
  16. 16. 13. And they make $$ from email marketing NQV. EM. B.E. l.lJf , ,7 N ALMOST HALF OF BUSINESSES EXPECT 1 e 4 % ——> OF THEIR <—— HOLIDAY REVENUE TO COME FROM EMAIL MARKETING 4,, BRAFTON — . FUELYOUR BRAND
  17. 17. 14. Mobile marketing generates sales 30% OFCYBER MONDAY TRANSACTIONS R) WILL BE ON <——— mobile IIIIIIIIIIIIIIIIIIIII L5. oooooooo AC 2 I I o I w ww. rrrrr on. c o m I 6 17.206 3040 w 0 6 ° @ FUEL YOUR BRAND
  18. 18. 15. Even travel buyers look online first NOVEMBER 60% OF ALL LEISURE TRAVELERS & 53% OF ALL BUSINESS TRAVELERS ———> WILL usE <—— SEARCH FIRST TO PLAN THEIR TRIPS 4, BRAFTON — . FUELYOUR BRAND
  19. 19. 16. Companies outsource content to meet demand, avoid challenges 7 38% AGREE THAT IT’S EASIER TO OUTSOURCE CONTENT MARKETING ——> IN ORDER TO (——— OVERCOME CHALLENGES WITH COMPLIANCE & CONTENT CREATION. 30 STATS TO BE THANKFUL FOR O I 1 e W I I T I I T I O D S Q U a F e F L5. B O S I O I T M A0 2 1 1 0 I W WW. bbbbb on. C O m I 6 17.206 3040 w 0 0 ° 6
  20. 20. 17.55% have a content marketing strategy, but. .. 3‘. @ “" 45% F‘ % “ SAY THEIR CONTENT / ,. MARKETING EFFORTS ARE DONE ON AN AD—HOC BASIS B 30 STATS TO BE THANKFUL FOR O I 1 e W I I T I I T I O D S Q U a F e F L5. B O S I O I T M A0 2 1 1 0 I W WW. bbbbb on. C O m I 6 17.206 3040 w 0 0 ° @
  21. 21. 18. Some brands have a strategy for eacli channel INOVEMBER’ C3 HAVE A CONTENT MARKETING STRATEGY IN PLACE FOR EACH CHANNEL , ‘ IVV/ W.IIIIIIIIILLOIII ; ,BRAFTON — . FUEL YOUR BRAND
  22. 22. 19. Auto companies are ahead of most industries with content NOVEMBER 19 OF AUTO MARKETERS HAVE A —>FORMAL<— CONTENT MARKETING PROGRAM IN PLACE BRAFTON . ... ... ... . I. F . . I wwwwwwww cm I @ Q 0 ° Q O W I I p S q F L3. B I M A C 2 1 1 0 I . b it . I 617. 2 C 6 3 0 40
  23. 23. 20. But auto brands could improve with bigger budgets , i 25% SAY THEY DON’T DEDICATE ENOUGH —> BUDGET<— TO CONTENT MARKETING B Q. 30 STATS TO BE THANKFUL FOR O i W e W i i 1 1 i 1 i O D S Q U a F e F L5. B O S I O i 1 M AC‘ 2 i i O i W WW. bbbbb on. C O m i 6 i7.2C‘6 3040 w a 0 ° 6
  24. 24. 21. Newsletters are most effective Content marketing solutions 60% OF MARKETERS SAY NEWSLETTERS ARE ONE OF THE ——>l/ |OST<-— EFFECTIVE FORMATS BRAFTON iiiiiiiiiii re r 05 T wwwwwwww cm i @ 0 0 ° Q O W I i p S d F L3. B I M A C 2 i i O i . b it . i 6i7. 2 C 6 3 O 40
  25. 25. 22. Websites are the best place to invest in Content BER MARKETERS SAY WEBSITES ——> ARE THE <——- BEST VEHICLE FOR CONTENT MARKETING r I 1! ‘I N / /. IIIIIIIII(. .C()III I’ L 4;), BRAFTON — . FUELYOUR BRAND
  26. 26. 23. Tech spending peal<s over hohdays NOVEMBER 23 HOLIDAY TECH SPENDING IS EXPECTED TO INCREASE 2.5% -—> TOTALING (*- $33.74B THIS SEASON 30 STATS TO BE THANKFUL FOR BRAFTON , ,,, ,,, ,,, ,,, ,,, ,,, ,, BBBBBBBB IIIIII bbbbb CCCCC wooag FUEL YOUR BRAND
  27. 27. 24. Tech firms outsource content for results with less work , T ; ‘ «'«I‘*: ' ' + 'n F’ 6IN1O TECH COMPANIES (THAT USE CONTENT MARKETING) OUTSOURCE ——> AT LEAST SOME (- OF THEIR WORK ‘i ‘I Ilfiii: 30 STATS TO BE THANKFUL FOR O l T e W l l 1 1 I 1 l O D S Q U a F e F L5. B O S I O l 1 M AC‘ 2 T T O I W WW. bbbbb on. C O m I 6 T7206 3040 a 0 0 ° 6
  28. 28. 25. Writing and graphics most often outsourced , TECH COMPANIES: 75% OUTSOURCE WRITING —-——->AND<———— 51% OUTSOURCE GRAPHIC DESIGN 30 STATS TO BE THANKFUL FOR O l T e W l l 1 1 I 1 l O D S Q U a F e F L5. B O S I O l 1 M AC‘ 2 T T O I W WW. bbbbb on. C O m I 6 T7206 3040 a 0 0 ° 6
  29. 29. . . . . I . _ * ~ -. . | . ‘ 3), ‘ One Winthrop Square FL5,BosIonl/ IA O2llO I www. brafton. com I 6i7.206 3040 w % @
  30. 30. 26. Marketers with corporate blo s see more ROI MARKETERS WHO CREATE BLOG CONTENT ARE 13X MORE LIKELY ———> TO SEE <—— POSITIVE ROI FROM THEIR INBOUND MARKETING I‘ IN‘: IIIIl '. I I I II 30 STATS TO BE THANKFUL FOR O l I e W l l T I I T l O D S Q U a F e F L5. B O S I O l T M AC‘ 2 I I O I W WW. bbbbb on. C O m I 6 I7.2C‘6 3040 w 0 0 ° @
  31. 31. 27. Brand content educates leads OVER 50% OF MARKETERS SAY THEIR ——> INBOUND LEADS (—— ARE SOMEWHAT KNOWLEDGABLE WITH THE COMPANY BEFORE SPEAKING WITH SALES BRAFTON . ... ... ... . H. r .5 I wwwwwwww cm I Q 0 0 ° Q O W I I D S d F L3. B I M A C 2 I I O I . b it . I 6i7. 2 C 6 3 O 40
  32. 32. 28. Inbound marketing generates more leads NnvEMB: R;&' 45% oE MARKETERS SAY INBOUND IS THEIR —>PRIMARY<— LEAD GEN SOURCE ABOVEOUTBOUND EFFORTS(22%) r I II ’Ll s)o no I ‘ o ngoun an e In I‘ ":3 ‘ H; I ' L I I L . U . _‘ ? ._ A _ ' W. » I ; . I ; ,BRAFTON — . FUEL YOUR BRAND
  33. 33. 29. Good content retains customers JIQMEMBER 54% oE CONSUMERS WOULD DIscoNNEcT ——> FROM A BRAND (- IF THEY DON’T RECEIVE RELEVANT, ORGANIC CONTENT FROM THAT COMPANY 4;. BRAFTON — . FUELYOUR BRAND ‘ CIVIOC IIIII II I. L One Wi n I h r o p S q u a r e F LE. B o S I o n M AC 2 I I O I w ww_ bbbbb on. c o m I 6 I 7 2 O 6 3 O 4O
  34. 34. 30. Brands invest more in web pontent & video marketing this year‘ NOVEMBER§fl" COMPANIES THIS YEAR: I 5 % WI INVEST IN WEB CONTENT ——>AIID<%: 54% WILL INVEST IN VIDEO CONTENT u I. - . : I ' 4 ~ I I . ; , 5, . I. I 2: A A , ' , . I-; ’ ; IBRAFTON — . FUEL YOUR BRAND
  35. 35. -{.1 yr ‘1 ‘ 1 . .;__ ‘ "N I , [ i‘ : _ J’ . ‘f. E'I_ if T? YET 7 ’7jnj‘T 3 If 1 ~ 7 I V . IV‘ " - ’ . .7 _~ ‘‘‘_x ‘__‘, «w _ *4 -_. V . »”‘V_ V , ‘_ ’ _ - E »_‘ . _ ; _ ‘ , H _ ~. __, ~—_. ' -. _-“V H- . _ - I OUT __5_gvv CO CENT . F1>JIE; I;. >§‘>£J Re RAN D 13”’ in§Ff>8+

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