Crafted Ecommerce Website Template - http://bootstrapcreative.com/crafted Have you maximized your potential growth on Etsy? If you are an established Etsy store with existing sales it is possible you have reached the potential to grow and increase the number of views. It may be a good idea to consider creating your own online store that you can manage and begin to sell your products in multiple channels. Possibly on Ebay and Amazon in addition to selling on Etsy and your online store. The cost to create an online store has dropped considerably due to cloud based software solutions like Bigcommerce, Shopify, and others.

1. 10 Things Every
Etsy Shop Owner
Should Have

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1. A short and unique domain name
• Your domain name is the most
important element of your online
business. Your digital footprint of
pages, posts, and links will all point
back to this domain. Over time,
search engines will begin to
associate your domain with a topic
and associate trust.

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Criteria on what makes a strong domain name
• Has a .com extension because most people assume your domain
will end with this extension.
• Easy to spell and remember if heard over the phone
• Keep as short as possible. No longer than two words without
hyphens or underscores.
• Your domain can be different than your business name to keep it
short. Example: You sell jewelry and your business name is
Bootstrap Creative with a domain http://bootstrapcreative.com
• Have your webmaster and designer use your domain without the
www in front of the domain like http://domain.com vs http://
www.domain.com
• Purchase and manage your domains separate from your hosting
or ecommerce provider. This way you can easily move hosts and
retain ownership of your domain.

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2. A unique value proposition
• What makes you different from your
competition?
• If you could say one thing to every
person who visited your website what
would it be?
• What would you want them to tell other
people about you and your business?

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3. Content marketing strategy
• The more pages you have
under your domain name
the better. This gives you
more opportunity to be
seen for a keyword phrases
entered into search.

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4. Your own online store
• There are a lot of ecommerce platforms
available (Magento, Shopify,
Bigcommerce, WooCommerce, 3DCart,
Volusion, etc.) so it will take some time
for you to research which is best for you.
I like Bigcommerce because it is
affordable for small and medium
businesses and can also support large
businesses.

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5. Social sharing links on every page
• You want to make it extremely easy
for visitors of your site to share
your products with their friends
and family. Most ecommerce
platforms have the social buttons
built in but if not you can use a
service called Add to Any.

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6. Consistent branding across social media
profiles
• The consistency communicates
a professional image and
reinforces your core brand
position. If you need a cost
effective way of doing this here
are some Social Media Design
Templates .

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7. A customer contact list
• You have spent a lot of time
and money acquiring
customers so you definitely
want to have a system in place
to collect and communicate to
your customers.

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8. Google Analytics & Google Search Console
installed and data synced between them
• Selling online is all about data. As a
seller you have an opportunity to
monitor user behavior, marketing
performance, and sales. This
information can help you make
informed decisions and avoid things
that are not working so you can spend
your resources on the things that are.

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9. Know your numbers, target audience, and
your core message
• Your business depends on a strategy based on facts and
figures. The less assumptions you have the better. If you
are just starting out, you will have a lot of assumptions
about your target customer and the products they need.
As you progress, you will realize this may or may not have
been accurate and you will need to pivot your strategy.
• A great book on cash flow and small business financials –
Small Business Cash Flow
• Terms you should know about your business: Average
order value, customer acquisition cost, and personas of
your ideal customer

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10. List of ways you can genuinely help your
customers before and after the sale.
• At the end of the day, business comes down to
helping people solve a problem. Your profits are your
reward and proof you have helped people with a
common problem. Brainstorm other ways you can
provide value to your target customer.
• What else do my customers struggle struggle with?
What questions do they always ask? How can you
make your products easier to find? How can I make
the user experience better? Is there a tradeshow,
conference, or meetup group I can join that will help
me talk to my target audience?

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Why these 10
things are so
important

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If you stop paying your re-listing fees for your
products you are no longer in business because
nobody will be able to find them. In addition, if
Etsy or Ebay goes out of business all of the
traffic pointing to your store is gone. You have no
way of transferring or redirecting it to a new
location. A domain name like
bootstrapcreative.com is transferable and can
be moved across platforms (Bigcommerce,
WordPress, Shopify, etc.).
This gives you complete ownership of your
business and marketing.

15. View Demo
Open an Online Store You Control