Increase your engagement by creating strong or thick, rather than weak or thin, tweets. Includes a sources slide that provides some of the resources I rely on in my daily practice.

1. Bonnie Zink
@bonniezink
http://bonniezink.comHelping you tell your story!
Twitter Engagement
the thick and thin of it
August 12, 2015

2. Bonnie Zink
@bonniezink
http://bonniezink.comHelping you tell your story!
● Share what you know
○ How will your expertise help
others?
● Learn from others
○ What do you need to know?
What is Twitter all about?
● Make the connections that matter
○ Who will help you reach your goals?

3. Bonnie Zink
@bonniezink
http://bonniezink.comHelping you tell your story!
Who are you on Twitter?
Content Curator
○ Share your unique perspective about what’s important in the
world through sharing the content that matters to you.
Content Creator
○ Share infographics, blog posts, photos, podcasts, web pages,
publications, events, and other content that you’ve created.
Content Supporter
○ Share content (reTweet) and engage (reply and comment)
with the content shared by those in your network.

4. Bonnie Zink
@bonniezink
http://bonniezink.comHelping you tell your story!
Thin
● Content lacks depth or context
● Tweet about what’s happening now
● Share links without comments
● Text only tweets
● Twitter feed is all about you - lacks
reTweets, replies, and engagement
● Twitter feed should be all about your
audience, network, and connections
Tweeting: the thick and the thin of it
Thick
● Tweet about what’s happening now,
tag colleagues, and use hashtags
● Include personal comments about
why content interests you
● Add good quality graphics
● Actively reply to tweets
● Engage your network by asking
questions

5. Bonnie Zink
@bonniezink
http://bonniezink.comHelping you tell your story!
Thin
Thick
● Shares an article title and link
*This style of tweet becomes more effective once you’ve developed a community that knows what
the topic is about and is already interested.*
Share what interests you
● ReTweet adds personal comment that encourages engagement
● Personal endorsement of interest encourages readership
● Use of hashtags gets the message in front of those interested in
that topic

6. Bonnie Zink
@bonniezink
http://bonniezink.comHelping you tell your story!
Thin Thick
Talk about what is happening now
● Tweet doesn’t provide details
about the conference
● Borders on the inappropriate
● Tweet mentions
conference topic -
provides context
● Uses hashtags
● Tags other tweeters
● Includes photo for
interest - capture
those memories!

7. Bonnie Zink
@bonniezink
http://bonniezink.comHelping you tell your story!
Thin Thick
Have a little and show your audience
what is happening in a graphic
● Tweet mentions “using visuals”
but does not include a visual
● Does not include hashtags or a
clear call to action (C2A)
● Caption not only tells
what this tweeter
thinks about think
tanks and other
research mediator, but
shows us in a well
thought out visual
● Tweet includes a
hashtag
● Tweeter shares
archival content and
gives it new life

8. Bonnie Zink
@bonniezink
http://bonniezink.comHelping you tell your story!
Thin
Join a conversation and reply to
someone directly with an active message
● Even though this tweet is part of a broader conversation, it
could be stronger if the tweeter used a link or hashtags
● Tweeter missed opportunity to connect with a product they
love by not tagging the Red Rose topic or company
● Reply does not begin with @ and is visible to everyone
● Reply uses keywords and hashtags, which helps get the tweet noticed by
wider audience
● Tweet tags other tweeters, which brings it to the attention of key people and
continues the conversation
Thick

9. Bonnie Zink
@bonniezink
http://bonniezink.comHelping you tell your story!
Let’s continue the conversation!
Knowledge Mobilization (Translation and Exchange) Professional
Co-Founder of KM in the AM (Saskatoon)
Social Media Strategist
Corporate Writer, Researcher, & Editor
Associate, Institute for Knowledge Mobilization
Phone: 306-262-5651
Email: bonnie@bonniezink.com | Web: http://bonniezink.com
HootSuite Professional Profile | Twitter | Facebook | LinkedIn | GooglePlus

10. Bonnie Zink
@bonniezink
http://bonniezink.comHelping you tell your story!
Sources
● Comm, Joel, and Dave Taylor. Twitter
Power 3.0: How to Dominate Your Market
One Tweet at a Time. New Jersey: John
Wiley & Sons, 2015. Print.
● Kawasaki, Guy, and Peg Fitzpatrick. The
Art of Social Media: Power Tips for Power
Users. New York: Penguin Group (USA)
LLC, 2014. Print.
● Mewburn, Inger. “Teaching with Twitter
(Part One).” The Teaching Tom Tom as
posted on 2011/09/07. Accessed on
2015/08/12.
● Sample, Mark. “Practical Advice for
Teaching with Twitter.” The Chronicle of
Higher Education as posted on
2010/08/25. Accessed on 2015/08/12
● Silver, David. “The difference between thin
and thick tweets.” Silver in the SF:
teaching and learning in a city called San
Francisco as posted on 2009/02/25.
Accessed on 2015/08/12
● Vaynerchuk, Gary. Jab, Jab, Jab, Right
Hook: How to tell your story in a noisy
social world. New York: Harper Business
(Harper Collins Publishers), 2013. Print
* All tweets represented in this presentation are used as they appear on
Twitter.com. Click the graphic to access the original tweet.