THE BLUECHIP* GUIDE TO GETTING MEDIA RESULTS                     FRAMING FOR SUCCESS IN MEDIA RELATIONS    Stage 1: Plan  ...
Stage 2: Implementation             Research and personalise media pitches – know who writes about  10.                   ...
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BlueChip Media Results Checklist

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BlueChip's guide to getting media results - framing for success in media relations.

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BlueChip Media Results Checklist

  1. 1. THE BLUECHIP* GUIDE TO GETTING MEDIA RESULTS FRAMING FOR SUCCESS IN MEDIA RELATIONS Stage 1: Plan Define communication objectives that clearly support business goals 1. £ and link to marketing strategy 2. Cleary articulate a differentiated position (internally and externally) £ 3. Identify your target audience(s) and the media that influences them £ 4. Create a clear and realistic picture of what success looks like (KPIs) £ 5. Craft concise key messages (that are interesting and consistent) £ Assign spokespeople who are media trained and ‘comment ready’ 6. £ (accessible, engaged, practiced) Pick your ground carefully – find ‘white space’, e.g. topic(s) you 7. £ can own 8. Allocate resources (budget, content, management time) £ 9. Plan your topics and activity around the financial/economic calendar £BlueChip Communication is Australia’s leading financial services communication firm.*We offer communication consulting, training, counsel, social media and content services.Contact Katharine Verville or Carden Calder on + 61 2 9018 8600 for more information about media relationsor to join our next financial services communication event.Follow us on Twitter at @BlueChip_Comm for the latest in financial services, public relations and social media. Great Effective Proven Learn & Media clients partners approach Innovate results Follow us @ BlueChip_Comm Contact: bluechip@bluechipcommunication.com.au twitter.com/BlueChip_Comm or call us on 02 9018 8600
  2. 2. Stage 2: Implementation Research and personalise media pitches – know who writes about 10. £ what 11. Deliver messages in simple, consistent sound bites £ Follow up (intelligently) with journalists for feedback to ensure 12. £ content meets their needs, not just your own Be proactive with tactics media responds well to (e.g. media release 13. £ vs. one-on-one briefing) …and reactive to capitalise on news of the day, topic ‘momentum’ 14. £ & seasonality Make an effort to understand how the media works – it is not 15. £ payment for placement 16. Know what is newsworthy and what is not £ Stage 3: Evaluate & refine 17. Reduce risk by having a contingency plan for negative media £ 18. Evaluate (and re-evaluate) to learn from success and failure £ Keep the whole company (not just media spokespeople) across 19. £ media messages and coverage 20. Persist! £Current as at 1 September 2012.Email us at bluechip@bluechipcommunication.com.au to receive quarterly financial services communication & social media news. Great Effective Proven Learn & Media clients partners approach Innovate results Follow us @ BlueChip_Comm Contact: bluechip@bluechipcommunication.com.au twitter.com/BlueChip_Comm or call us on 02 9018 8600

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