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BlueChip CMO Breakfast Series: Communication for Market Leaders

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BlueChip's CMO Breakfast series brings together financial services communication leaders to discuss the issues that matter to them.

Content marketing leader Todd Wheatland lead the discussion on content marketing.

Published in: Economy & Finance
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BlueChip CMO Breakfast Series: Communication for Market Leaders

  1. 1. CONTENT AUDIT
  2. 2. INTERNAL ENGAGEMENT IDEA INPUTS EXTERNAL VOICES TARGET PRODUCTION & The Content PACKAGING Marketing Process CLOSED-LOOP DISTRIBUTION & ANALYSIS PROMOTION LEAD MANAGEMENT
  3. 3. AUDIENCES & C – SUITEPERSONAEXPLORATION STRATEGY WORLD PERM CONTINGENT WORLD WORLD HR PROCUREMENT
  4. 4. C – SUITETOPIC HIERARCHIES Strategy Leadership Total Talent Workforce Management Management Workforce Supply Chain Talent Sourcing HR PROCUREMENT
  5. 5. TOPICS
  6. 6. FUNDING
  7. 7. STRUCTURE
  8. 8. Monthly - No advertising UVs - Social promo - SEO+350%
  9. 9. MODEL ELEMENTS 01. SPOKESPEOPLE
  10. 10. 02. CONTENT FAMILY /ATOMIZING
  11. 11. MODEL ELEMENTS 03. BE AN EDITOR
  12. 12. MODEL ELEMENTS 04. KILL THE CHEERLEADERS
  13. 13. MODEL ELEMENTS 05. COMMUNICATE NON-STOP
  14. 14. CHALLENGES 01. OUTPOST MANAGEMENT
  15. 15. CHALLENGES 02. POLITICAL RISKS
  16. 16. CHALLENGES 03. SALES PROCESS

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