Brand Marks and Logos Guide

30
Brand Marks
ROSNER ASSOCIATES

You don’t get to decide whether your company has an image.

It does. The question is, who controls it?

Each of these brand marks are the result of a rigorous proces

Many were part of comprehensive branding programs.

CT Restaurant. Claude Troigrois’ restaurant in New York City.

COSNER YOUNGELSON
Counsellors at Law

Cosner Youngelson. Law firm.

American Kaleidoscope

The Balch Institute. The American Kaleidoscope, an exhibit about ethnicity,
is a major feature at the Balch Institute in Philadelphia.

AME X
ALLIANCE

IR
The American Stock Exchange. The Amex IR Alliance is a program
that supports the exchange’s member companies.

R E
A

n
catio
A W

Edu
e
iv
ct
d

u
p ro
W
el Re
lness and

AWARE. This organization provides care and reproductive health education of young women.

BioKePharm. The company produces blood plasma and other blood products.

Catalyst Investors. A venture capital company.

Diagnostic Radiology Associates

Diagnostic Radiology Associates. An up-scale radiology group in New York City.

Enhance Financial. Commercial insurance and re-insurance.

The Fazen Organization

The Fazen Organization. The historic preservation arm of this real estate company.

F R A N K L I N C OURT

Franklin Court. A museum and historic buildings at the home site of Benjamin Franklin.

H I G H R A N G E T E C H N O L O G I E S

High Range Technologies. An on-line database service.

Kel l y & C o m p a n y

Kelly & Company. This company specializes in recruiting human resource professionals.

LUXCORE
Luxcore Ltd. Communications and marketing with an emphasis on foreign-based companies.

MedAccept. This company provides financing for elective /cosmetic surgery.

New
Technology
Partners

New Technology Partners. A venture capital company specializing in high tech.

OPENMRI

Open MRI. This medical imaging network specializes in MRI technology for those who
can not use traditional MRI equipment.

D GE
E
Edge Program. A sales-tracking program for a financial services firm.

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Rosner Associates / Pharmaceutical Co.

T S U N A M I

FUSION Tsunami. A sales promotion program 1for a 1pharmaceutical company.
1 2 3 4 5 6 7 8 9 0 1 12 13 14 15 QUIT

Toppan Printing Company. This word mark was developed for the American arm of this
international printing company.

Total Energy Services

Total Energy Services. Commercial and residential heating and cooling.

OOOO O
O
Rosner Associates / Brand Marks > Andersen Consulting

. . . . . .. .. .. .. .. .. .. . . .. .. .. .. .. . .
> Toppan Printing
> U.S. Army
> MWR > Van den Bergh Foods
M

. . . . . . . . . . . . . . . .L . F.E .
>
>
MWR

arm

ice
> U.S. Army MWR

rec
QUIT

FOR
> OpenMRI > Diagnostic
MWR MWR > Diagnostic Radiology

rv
chi

s
MWR

re
y
MWR c

ce
> Enhance
a
> Amex IR Alliance t i R

chi
MWR

s
arm

ice

rec

ure
om

e
s

I
ce
FOR
> Enhance Re-Insurance n

FE
munity o

ld

vi
& r > Kelly and C
> C.T.Restaurant

ld
rv

vi

re
e
y

is
ryouth s L > Kelly and Co.

A
c & a

O O
e R

O O OO
O
om

e
s you h se ti > Technolog
> High RangeMedAccep

LI
l
L
OU
munity t on and
O F Y > MedAccept > Andersen
> AWARE
L

A
L R > Andersen Consulting
OF YOU > LuxCore > Toppan Pr
> Toppan Printing
> NewTech > Van den B
Partners
> Van den Bergh Foods
> OpenMRI
> Odds & Errands
> OpenMRI
MWR MWR
MWRMWR MWR
>
arm

ice
> ClinicLink Amex IR A

rec

ure
arm

t
MWR FOR

FE
MWR
> Amex IR Alliance
arm

ice

rec

ure

en
FOR

FE
> American> C.T.Restau
rv

for Kaleidoscop

fe
re
y

is
MWR
c a >n C.T.Restaurant

m
rv

y
om le

re
e
y

is
arm

t
s ti e

LI
c
om s munity
a e o n a nn t > High
d e r t a i > Franklin Court Rang
e

en
ti

LI
l > High Range Technologie
munity on and

li
L > BioKePharm> AWARE
A

m
R
y

L e
L in > AWARE
A

OF YOU
R
nt
L erta
36,000 Individuals Caring for the MenLuxCore Us LuxCore
ll & Women in th
Contact >
a

OF YOU > r
of you
> NewTech P
> NewTech Partners
36,000 Individuals Caring for the Men & Women in the U.S. Army > Odds & Er
> Odds & Errands
> ClinicLink
> ClinicLink
U.S. Army MWR. The Army group that provides for the care and welfare of enlisted > American
MWR
men and women and their families (Morale, Wellness and Recreation).> American Kaleidoscope
arm

t

MWR > Franklin C
en
ar

nt

> Franklin Court

Van den Bergh

Van Den Bergh. The Food Division of Lever Brothers.

Marketing Deliverables. Design, marketing and communications.

REINvENTING
Stamford

Reinventing Stamford. A civic organization formed by the
Stamford Urban Redevelopment Commission.

&

odds & errands

Odds & Errands. This company provides day-to-day household help.

Rosner Associates / Pharmaceutical Co.

F U S IO N

Fusion. A program to support and track sales efforts for a pharmaceutical company.
TSUNAMI 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 QUIT

Benjamin Moore. This work mark is for an employee communication program.

the Essence of the Brand

Evoke Communications. Strategic branding and marketing.

Brand Marks and Logos Guide

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