REPORT #09-004
                                          The Market for Antibodies: Keys to
Methodology                                                                             Sample Contents
1,000 scientists c...
Report Highlights
The Market for Antibodies: Keys to Success for Commercial Suppliers, Vol. III
REPORT #09-004

Other Recent Publications*
Life Science Marketing

About BioInformatics, LLC                                                    Our strength lies in our ability to integrate...
REPORT #09-004                                                                                             ...
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The Market for Antibodies: Keys to Success for Commercial Suppliers Vol. 3


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"The Market for Antibodies: Keys to Success for Commercial Suppliers, Volume III", is part three of BioInformatics LLC’s on-going analysis of the market for antibodies. One thousand scientists completed a 35-question survey fielded between April 28 and May 6, 2009 — making this the most current information available pertaining to the antibody market today. This report is designed to enable suppliers to be responsive to scientists’ expectations – and preferences – as regards to selection, availability, delivery time, pricing and supplier/brand. The findings in this study will offer insight as to a supplier’s competitive standing, and provide direction as to how fine-tune product offerings and move into the position of scientists’ supplier of choice.

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The Market for Antibodies: Keys to Success for Commercial Suppliers Vol. 3

  1. 1. EXECUTIVE SUMMARY REPORT #09-004 The Market for Antibodies: Keys to Overview May 2009 Success for Commercial Suppliers, Vol. III Print: $3,200 $2,700 Electronic (.pdf): $5,200 $4,500 This pre-publication discount price is only available until May 29, 2009! Overview & Demographics Methodology Suppliers of antibodies continue to seek ways Readily quantifiable, this study reveals actual to differentiate their offerings from that of the purchases—product type, packaging, amount spent competition. Responding to the specific—and unique— and preferred supplier—over the past 12 months. requirements of scientists using antibodies for Respondents also project future expenditures for the research entails an in-depth knowledge of scientists’ next 12 months. expectations and preferences as regards to selection, The Market for Antibodies: Keys to Success for availability, delivery time, pricing and supplier/ brand. The Market for Antibodies: Keys to Success Commercial Suppliers, Volume III will help suppliers for Commercial Suppliers, Volume III was designed better understand how antibodies are used and how Report Highlights to provide insight as to what types of antibody-based demand is impacted by scientific application. In techniques scientists are using in their research, addition, segmentation analysis and trend comparisons and specifically, what attributes of the customer’s will allow suppliers to adapt to preferences by type of experience with an antibody product line most customer, and to modify product offerings to accurately influence purchasing behaviors in the lab. reflect changes in the antibodies market. This report can be used to assess a supplier’s competitive position and to validate internal market share/size calculations. This information will also help suppliers Report Objectives better understand their strengths and weaknesses as compared to their competitors and gauge their brand’s Analyst Expertise overall performance in the antibody market. From the perspective of researchers who use commercial, pre-made catalog antibodies, the primary objectives of this report are as follows: • Reveal market specific differences in usage of antibody- based techniques by segmentation analysis • Determine market share by usage rates for different market segments and geographic regions • Assess market growth potential What commercial retailer do your Company Information • Identify leading suppliers of commercial, pre-made customers think of when they purchase catalog antibodies and those suppliers that differentiate antibodies from your company? themselves through product quality and customer service • Highlight market factor(s) that influence a customer’s Find out on Twitter… decision to purchase one brand of pre-made catalog http://twitter.com/ScienceAdvBoard antibodies over another • Provide insights into which product attributes contribute to customer satisfaction and customer dissatisfaction • Measure customer loyalty via respondents’ willingness to promote a particular brand BioInformatics Order Form • Calculate a customer value scores for suppliers market insights from gene to drug 2111 Wilson Blvd • Evaluate brand health of the top suppliers based upon Suite 250 key performance metrics related to product promotion, Arlington, VA 22201 product attractiveness, product price, product placement www.gene2drug.com and supplier customer service and technical support 703.778.3081 (fax) The Market for Antibodies: Keys to Success for Commercial Suppliers, Vol. III Executive Summary Page 1 of 6 ©2009 BioInformatics, LLC
  2. 2. Methodology Sample Contents 1,000 scientists completed a 35-question survey What percent of the antibodies that you have used over conducted by BioInformatics, LLC (Arlington, Virginia, Overview the last 12 months were obtained from each of the USA) between April 28 and May 6, 2009 — making this following sources? (total should equal 100%) the most current information available on the antibody market. Antibodies The electronic questionnaire was fielded to registered members of The Science Advisory Board. from colleagues BioInformatics sponsors The Science Advisory Board, Custom 8.1% an online community of more than 43,000 scientists, antibodies physicians and healthcare professionals from around made in-house & Demographics the world. The Science Advisory Board is divided into 8.9% Methodology two panels (Research and Clinical) and “convenes” regularly via the World Wide Web (www.scienceboard. Custom net) to voice their opinions on a wide variety of antibodies made by a issues relating to biomedical research and clinical commercial technologies. These experts—representing all aspects supplier of the life sciences and medicine—have agreed to 11.0% make themselves available to participate in our online research activities. The Science Advisory Board members who participated in this study were drawn from the Board’s Research Panel. Report Highlights Pre-made Customers were asked to indicate the supplier catalog providing the best overall experience in terms of antibodies product quality and service for pre-made catalog 72.0% antibodies. These scientists were then asked to rate their best supplier on key measures of performance and allows for side-by-side comparisons of the market’s leading companies. Contact us at 703.778.3080 x13 to review the study questionnaire Analyst Expertise Demographics Qualified Respondents from Key Market Segments & Regions 52% Academic Company Information North America 62% Hospital or University Medical 17% Center 16% Pharmaceutical/Biotechnology 8% 26% Government Europe 2% Contract Research 2% Private Research 10% Asia/Pacific 3% Other Order Form 0% 10% 20% 30% 40% 50% 60% 0% 10% 20% 30% 40% 50% 60% 70% The Market for Antibodies: Keys to Success for Commercial Suppliers, Vol. III Executive Summary Page 2 of 6 ©2009 BioInformatics, LLC
  3. 3. Report Highlights The Market for Antibodies: Keys to Success for Commercial Suppliers, Vol. III REPORT #09-004 Overview Section 1. Analysis and Interpretation of Commercial Suppliers • Suppliers used for orders in the past 12 months Survey Results • Executive Overview • Percentage of budget for pre-made catalog antibodies spent on each brand • Study Objectives • Antibody Sources Satisfaction with Commercial Antibody Suppliers • Satisfaction with product features • Antibody Usage • Overall satisfaction with value for money for pre-made • Antibody Suppliers & Demographics catalog antibodies from commercial suppliers Methodology • Market Share Estimations • Supplier who has provided the best overall experience in • Market Growth Potential terms of product quality and customer service • Purchasing Influences • Customer Satisfaction with Antibody Product Features Purchasing Influences for Commercial Antibody • Customer Loyalty Suppliers • Factors influencing decision to purchase from best supplier • Customer Value Assessment • Relative influence of factors in decision to purchase from • Brand Share Index best supplier • Conclusion Report Highlights • Likelihood of purchasing from best supplier again in the next 12 months Section 2. Study Methodology and Demographics • Likelihood of recommending best supplier to a colleague • Methodology • Number of orders for pre-made catalog antibodies placed • Demographics with best supplier in the past 12 months • Questionnaire • Length of time purchasing antibodies from best supplier Section 3. Presentation of Survey Data Brand Experience with Commercial Antibody Antibody Uses and Applications Suppliers • Antibody-based techniques used in research • Overall rating of experience in obtaining pre-made catalog Analyst Expertise antibodies from best supplier • Sources of antibodies • Familiarity with pre-made catalog antibodies available from • Number of primary & secondary antibodies used in the best supplier past 12 months • Acceptability of prices of pre-made catalog antibodies from • Protein families used in antibody research best supplier • Ease of obtaining pre-made catalog antibodies from best Antibody Ordering Information supplier • Number of primary and secondary pre-made catalog • Helpfulness of customer service from best supplier antibodies from commercial suppliers used in the past 12 months • Helpfulness of technical support from best supplier Company Information • Use and types of conjugated secondary antibodies • Attribute most closely identified with best supplier • Unit sizes typically ordered for pre-made catalog antibodies Demographics • Number of vials or tubes of pre-made catalog antibodies typically ordered at a time Leading Antibody Supplier Profiles • Number of orders for pre-made catalog antibodies placed in the past 12 months Section 4. Appendices • Expected number of vials or tubes of pre-made catalog • Insights and Perspectives antibodies from commercial suppliers over the next 12 • Cross-Tabulations of Survey Data months • Average amount of money spent per order of pre-made catalog antibodies Order Form • Date of last order for pre-made catalog antibodies placed The Market for Antibodies: Keys to Success for Commercial Suppliers, Vol. III Executive Summary Page 3 of 6 ©2009 BioInformatics, LLC
  4. 4. Other Recent Publications* Life Science Marketing Overview #09-002 Capitalizing on New Opportunities for Stem Cell Products April 2009 263 Pages #09-001 Prospering in a Down Market: Strategies for Life Science Suppliers March 2009 159 Pages #08-047 The Brave New World of Scientific Publishing November 2008 154 Pages #08-019 Enabling Discovery: The 2008 Life Science Industry Awards June 2008 101 Pages TM #08-008 Instrumentation Service Contracts: Opportunities for Differentiation July 2008 136 Pages #08-007 Protein Research: Strategies for Marketing to Chemists and Biologists September 2008 123 Pages #08-006 Understanding Switching Dynamics: Maximizing Customer Retention in the Life Science March 2008 173 Pages & Demographics Methodology #08-004 Life Science Product Catalogs: Techniques to Increase Sales March 2008 92 Pages #08-003 Conference & Exhibit Strategies in the Life Sciences: What’s Working Now February 2008 135 Pages #08-002 Advertising to Life Scientists: Resolving the Print vs. Online Dilemma February 2008 105 Pages #08-001 Marketing to Life Scientists: Capturing Customers’ Attention in Applied Markets January 2008 156 Pages * See Web site www.gene2drug.com for a complete listing. Report Highlights Why choose our reports? Sources of Independent, Unbiased Research Carefully Selected Survey Participants Unlike reports from other firms that are based on an When others promote results from their online surveys, analyst’s subjective summary of information from publicly they fail to mention the uncontrolled nature of their available sources, our reports are based on the results broadcast email invitations. To provide you with the most of detailed surveys of hundreds—even thousands—of valid and accurate results possible, the respondents to our scientific and medical professionals who buy your surveys are members of our unique online panel—The Analyst Expertise Science Advisory Board—which consists of more than products. 43,000 verified life science and biomedical professionals Developed by a Team of Experts who have agreed to take part in our surveys, focus groups and other market research activities. These respondents Our questionnaires are developed by a multi- are carefully selected based on their professional disciplinary team of scientists, industry veterans and qualifications, market segments and geographic market research experts with years of experience. These regions—we can even select them based on the products professionals understand that survey questions need to they use and their preferred suppliers. be asked in a way that ensures the answers will directly address the business challenges you face. Once the survey Complimentary Consulting Provided data is collected, this same team creates a unique report Company Information With your purchase, we offer one free hour of consultation that presents the reader with a thorough understanding of with our talented team of scientific and business analysts the topic and the scientific and business implications of who created the report. During this consultation, we can the results based on sophisticated statistical analytics. answer any questions you may have about the survey results and what we believe to be the significant trends Custom Analysis & Research Available affecting the market. If you’d like to delve deeper into the data from a study, we can always perform custom cross-tabulations or other analysis on your behalf. We can even pose follow-up questions to respondents who answered in a particular way or conduct a custom study to extend your knowledge. Order Form Invest in the most direct source of information from the scientists who buy your products, and the expert team that has been monitoring your clients since 1994. The Market for Antibodies: Keys to Success for Commercial Suppliers, Vol. III Executive Summary Page 4 of 6 ©2009 BioInformatics, LLC
  5. 5. About BioInformatics, LLC Our strength lies in our ability to integrate our understanding of science and medicine with cutting-edge market research techniques. As one of the first firms to recognize how the World Wide Web has Since our inception in 1994, BioInformatics has provided critical transformed market research, BioInformatics formed The Science market intelligence to leading companies serving the life science, medical device and pharmaceutical industries. We support clients Advisory Board. Launched in 1997, this global community currently Overview across the entire market spectrum—from scientific research to consists of more than 43,000 life science researchers, physicians diagnostics and therapeutics—providing high-level management with and biomedical professionals who convene regularly via the Web to market insights from gene to drug. voice their opinions on a wide variety of issues relating to biomedical research and clinical technologies. Clients tap into this panel of Our multi-disciplinary team of scientific experts and business experts and receive answers to their critical marketing questions in analysts creates value for our clients by combining extensive industry days, rather than weeks. In addition to providing real-time insights knowledge and experience. We offer a variety of products and into the perceptions of the market, posing questions to The Science services that enable executives to see themselves, their market and Advisory Board offers substantial cost savings over gathering their competitors through the eyes of the most important information information via traditional market research techniques. source of all—customers. We can precisely meet the needs of our & Demographics Methodology clients through the most appropriate mix of research methodologies, BioInformatics offers both published reports and custom research including: services. Published reports allow marketing professionals to share in • Online Surveys the results of broad-based market studies that provide access to high • Online Focus Groups quality research at an affordable price. Our custom research is tailored • Mail Surveys to the specific needs of the company’s executive management. For • Telephone Interviews more information about BioInformatics’ product and service offerings, please visit our Web site at www.gene2drug.com, call 703.778.3080 or email info@gene2drug.com. Our Valued Clients Report Highlights Biotechnology/Life Science Eppendorf Plexagen Diagnostics Ortho-Clinical Diagnostics Phillip Johnson & Associates 454 Eurogentec Post Genome Institute Radiometer America PA Consulting AbCam Expression Pathology Promega Tektronix Perry Ballard Accelrys Fermentas Protein Forest Piper Jaffray Pharmaceuticals Affymetrix Fluidigm Proteome Systems Ruder Finn Agencourt Bioscience GE Healthcare Qbiogene Abbott Laboratories Scherago International Agilent Technologies Gen-Probe QIAGEN Amgen Select Equity Group American Type Culture Gene Codes R & D Systems AstraZeneca Stephan & Brady Collection Gene Logic Ribomed Biotechnologies Aventis The Strategy Works Anachem Gene Therapy Systems Rosetta Biosoftware Baxter Healthcare UBS Warburg Antibodies By Design Gentra Systems Sachem Bayer Apple Computer Publishers & Associations GenVault Corporation Sarstedt Boehringer Ingelheim Applied Biosystems Pharmaceuticals Genzyme Sandia National Laboratories Academic Press Analyst Expertise Applied Precision Cardinal Health Guava Technologies SAS Institute American Academy of Axxora Centocor Pediatrics Helicos BioSciences Schott Nexterion BD Biosciences Hoechst Marion Roussel AAAS/Science Hewlett-Packard Sequenom Beckman Coulter ICN Pharmaceuticals American Medical Association High Throughput Genomics Serologicals Biacore Janssen Pharmaceutica American Society for Cell Hitachi Instruments Serotec Biology Bio-Rad Laboratories Merck Hybrigenics Sigma-Aldrich American Society for Bioneer Novartis Pharmaceuticals Hyseq Solexa Microbiology Biotage Novo Nordisk IBM Life Sciences SomaLogic American Society of Human Pharmaceuticals BioTrove Illumina Source Precision Medicine Genetics Pfizer Blue Heron Biotechnology Immunotech Stratagene BioTechniques/Eaton Schering-Plough Caliper Technologies InforMax Stressgen Biotechnologies Publishing Callida Genomics Integrated DNA Technologies Takara Mirus Bio Blackwell Publishing Company Information Professional Services Cambrex Bio Science Invitrogen Tecan Cold Spring Harbor & Finance Carl Zeiss JRH Biosciences The Jackson Laboratory Laboratory Press Adjuvant Partners Cell Signaling Technology Kirkegaard & Perry Thermo Fisher Scientific Elsevier Adventus Research Celliance Laboratories Thomas Scientific Federation of Amer. Societies Agency.com Charles River Laboratories Kodak Scientific Imaging Tocris Cookson for Experimental Biology Anvil Group ChromaVision Medical Leica Microsystems Transgenomic Harvard University Medical Atlas Venture Systems LI-COR UVP School Battelle Memorial Institute Cipher Systems LION bioscience Varian John Wiley & Sons BioOnline Clontech Laboratories Lonza VWR International Mary Ann Liebert Publishers Citadel Investment Group Corning Luminex Vysis Nature Publishing Group Doran Media Services DAKO MDS Sciex Waters New England Journal of Fidelity Management and DNAStar Mettler-Toledo AutoChem Whatman Medicine Research Dow Corning Millipore Society for Neuroscience Foley & Lardner Dynal Biotech MiraiBio Medical Diagnostics Springer-Verlag Gerson Lehrman Group eBIOINFORMATICS Molecular Devices Applied Imaging Stanford University High Wire HSBC Securities Edge Biosystems MWG Biotech Ciba Corning Diagnostics Order Form Press Infotrieve Eksigent Technologies New England Biolabs Dade Behring Thomson ISI Innovative Marketing Group EM Separations Technology NuGEN Technologies Diagnostic Products Wolters Kluwer McKinsey & Co. EMD Biosciences Ovid Technologies Diametrics Medical Nathan Associates Entelechon Pall Life Sciences Hewlett-Packard Medical National Research Council of Epigenomics Percival Scientific Products Canada Epitomics PerkinElmer Life Sciences LifeScan Novintel Epoch Biosciences Photometrics Mallinckrodt The Market for Antibodies: Keys to Success for Commercial Suppliers, Vol. III Executive Summary Page 5 of 6 ©2009 BioInformatics, LLC
  6. 6. BioInformatics REPORT #09-004 market insights from gene to drug The Market for Antibodies: Keys to Success for Commercial Suppliers, Vol. III Overview PRE-PUBLICATION DISCOUNT PRICES are only available until May 29, 2009! Print Copy—$3,200 Now $2,700! Electronic Copy (includes one print copy)—$5,200 Now $4,500! Ordering Information Electronic Copy To place an order, fill out this form and mail it to BioInformatics, LLC or fax This format allows an unlimited number of users within your company it to 703.778.3081. Alternatively, you may submit your order by emailing to access the report regardless of geographic location. You may place the & Demographics sales@gene2drug.com, calling 703.778.3080 x13 or visiting electronic copy (PDF) on your secure, corporate intranet or share it with Methodology www.gene2drug.com/order/202/. co-workers via email. In addition to providing greater accessibility, the electronic copy allows you to easily navigate the document with the help Payment must be made within 30 days and in U.S. dollars. of bookmarks, quickly search key words or phrases and print out any page. BioInformatics’ Federal Tax ID #: 54-2001907. One print copy of the report is also provided at no additional cost. Credit Card Data Set You may charge your order to American Express, MasterCard, Visa, To accommodate your unique needs, the raw data is also available. With Diner’s Card or Discover. Please include your credit card account number, the data, you can analyze respondents’ answer choices in any way needed, expiration date and signature. including cross-tabulations, correlations, etc. The data set is offered in two formats: SPSS® Base or Microsoft® Excel, and may only be purchased in Wire Transfers conjunction with the company-wide electronic copy of the report. Wire transfers should be sent to: SunTrust Bank, 2121 15th Street, Arlington, Report Highlights VA 22201, SWIFT #SNTRUS3A, ABA #071000104, Account #702260169. I wish to order the following format of REPORT #09-004, The Market for Antibodies: Keys to Success for Commercial Suppliers, Vol. III Discount Price o Print Copy $2,700 $________ o Electronic Copy (.pdf, includes print copy) $4,500 $________ o Add Data Set Excel or SPSS (circle one) +$1,200 +$________ Additional print copies _____ x $300 each +$________ Analyst Expertise Promo Code ___________ –$________ Shipping & Handling +$________ (Add $15 for U.S., $50 for Int’l) $________ Total Company Information o Check Enclosed (Payable to BioInformatics, LLC) Name o Purchase Order # ________________________________________ Title o Am Ex o MasterCard o Visa o Diner’s Card o Discover  / Organization Credit Card # Exp Date (MM/YY) Street Address Name on card _____________________________________________ City, State/Province, Postal Code Order Authorized By: Country __________________________________________________________ Order Form Phone Fax Signature Date Email BioInformatics, LLC 2111 Wilson Blvd., Suite 250 Arlington, VA 22201 Web: www.gene2drug.com • Phone: 703.778.3080 x13 • Fax: 703.778.3081 • Email: m.follin@gene2drug.com The Market for Antibodies: Keys to Success for Commercial Suppliers, Vol. III Executive Summary Page 6 of 6 ©2009 BioInformatics, LLC